Episode 79: Therese Jardine - Event Maven

Introduction 

Welcome to the mavens do it better podcast. And now your host, Heather Newman.

 

Heather Newman 

Hello everyone. Here we are again for another episode of the Mavens Do It Better podcast, where we speak with extraordinary experts who bring a light to our world. I'm so excited to have a wonderful person on Therese Jardine. Hello Therese!

 

Therese Jardine 

Hello, Heather! Happy to be here today.

 

Heather Newman 

Yay, I'm so glad you're on! And Therese, where are you coming to us from?

 

Therese Jardine 

I am coming to you from Woodinville Washington, where I am just barely up the hill from all of the wonderful wineries.

 

Heather Newman 

Oh, my goodness. That's so fun. What neighborhood are you in?

 

Therese Jardine 

In Woodinville, it's called Westridge. So, I'm right up the hill from San Michelle and Columbia wineries. And the new and where Hollywood Schoolhouse and all that stuff is. And so, my friends have called it the fox guarding the hen house? I don't know why they would say that.

 

Heather Newman 

For all of you, Woodinville is in Washington state where I used to live a long time ago. I spent a lot of time in Woodinville myself. It's where all the wonderful wineries are.

 

Therese Jardine 

Yeah, we're about 15 miles east of Seattle.

 

Heather Newman 

Yeah, absolutely. And the hot air balloons too, right?

 

Therese Jardine 

Oh, yeah. Yep, we have those in the summer. It's really pretty cool. It's a lovely little community.

 

Heather Newman 

Yeah, that's awesome. Well, and we're recording during the working from home during COVID-19. And how are you doing over there?

 

Therese Jardine 

Well, I'm doing okay. It's kind of funny. As you know, I'm an extrovert, and so being trapped in my house has been a little bit challenging. Love that I have a chance to do something like this today, where I get to interact with others. You know, my son's still home with me, so I have a human that I get to see here and there, and my neighbor has a dog. And so periodically, we have kind of an afternoon break out on the back and let the dogs mingle while we maintain our social distance. So, it's, you know, it's what we have to do, though, so I'm not going to complain. I've got a roof over my head and food on my plate. And, you know, I'm not in dire straits. So, I'm feeling very, very grateful about that. If this is my biggest problem, then I think I can overcome it.

 

Heather Newman 

Yeah, absolutely. Well, I'm glad everybody is getting safe over there. And it's great. Yeah. And you know, you and I have known each other for goodness, a really long time now.

 

Therese Jardine 

A long time.

 

Heather Newman 

Like 2005-6 maybe? Maybe even further back. I'm not even sure. I started at -

 

Therese Jardine 

That sounds about right, because I started managing procurement for events at Microsoft in 2003 or 2004, I'm gonna say.

 

Heather Newman 

Okay, yeah.

 

Therese Jardine 

It's been a while - more than a decade.

 

Heather Newman 

I know. I started on the SharePoint team back in 2001. So yeah. And tell everybody about what that means - what procurement means, because it's a very specific word and it's something that you've done for a really long time and now, you're doing in your own business as well.

 

Therese Jardine 

I am! So, plug out for my company. I started Strategic Event Procurement at the first of this year, and my mission is to help event organizers and agencies take the pain out of procurement. And so, to kind of tee up what procurement is, it's actually a very important function within an organization. And done right, it's meant to support the business function. So, they're responsible (they, procurement) is responsible for primarily managing the supplier relationships and making sure that the roster of suppliers has the qualifications that are needed and the price point that's representative of their value. And then making sure that diversity and accessibility and privacy and security, and all of those key important things. There are programs that procurement organizations will manage to make sure that the suppliers meet criteria in order to make sure that the brand of the company they're supporting is maintained and represented. People tend to think of procurement as purchasing and it's not. I used to tell people the only POs I ever opened were for a service that I managed as an outsourced service, and my business cards. Procurement is actually kind of the framework under which people can do their purchasing.

 

Heather Newman 

Yeah. And I guess I would imagine from your years - gosh, how many years were you at Microsoft?

 

Therese Jardine 

Almost 18.

 

Heather Newman 

Yeah, that's amazing.

 

Therese Jardine 

In dog years, that's - I'd be 100!

 

Heather Newman 

So, the other thing about you is that because of that, you know so many suppliers and have worked on so many big events, all kinds of events, right? All kinds of different events

 

Therese Jardine 

Oh yeah.

 

Heather Newman 

So the ins and outs of what it is to put on a giant event like some of the Microsoft big tier events, and then down to some of those just meetings where you have a bunch of executives hanging out on their own time or a meeting or a dinner.

 

Therese Jardine 

Certainly, at Microsoft, but most companies it runs the gamut from the giant ones all the way down to the smaller ones that are so important. And the thing that I learned over the years is that the regular payment procure to pay process that everybody thinks about, it just doesn't work for events. And, you know, when I was at Microsoft, I spent a lot of time setting up programs and processes so that people could get what they needed quickly, without having to want to gouge their eyes out because of all the roadblocks that get put in the way. And for suppliers too. Because I was mentioning all the programs that procurement will run, they're super important, but they get, especially for a large company, the one size fits all, it makes it really hard for suppliers to understand what's really required and comply with it. And I spent a lot of time while I was there helping suppliers get around that. And now I'm having people reach out to me now for help with, you know, how do they stay compliant? How do they put together a calendar to know when all these important milestones are coming up? And what does it mean when procurement says this thing? And that's been really gratifying.

 

Heather Newman 

Yeah, that's super cool. And all of us who are in the event world... so Therese and I worked together many times because I was a lot of the times a logistics, or owner/producer for many events, inside of Microsoft, outside of Microsoft, all of that and did that for a really long time. And I feel like even with so many people switching to virtual events, there's still all kinds of things behind the scenes that you want for a virtual event that you would like to duplicate and/or try and have. And in-person events will come back eventually.

 

Therese Jardine 

Oh, sure.

 

Heather Newman 

There's an interesting component of like, what can you do virtually, that you were doing in person? Are you having those conversations? I'm sure you are.

 

Therese Jardine 

Some. For me the virtual portion of events, I feel like Microsoft is probably in a good position, because for as long as I could remember, there was a digital component already. And so, for a company like Microsoft, they didn't have to start from scratch. And really, what people have been asking me about is I'm being contacted by the live event agencies who, when you have a 50% up front and 50% on completion payment structure, and the event doesn't happen, you don't get 50% of your fee. And that's fine if 50% of your cost and work happens onsite, but if it doesn't, then you really need to be looking at - for future - be looking at your payment milestones so that you're aligning your payments with the rhythm of the work. And so, I've given a few people some advice on, you know, let's look at your payments, and let's look at how you're setting this. And then you know, of course, you're always going to have a final invoice, because you can't know what's going to happen onsite. But suppliers can reduce their risk by being a little more rigorous about how they go about setting up their payment milestones to actually match the work.

 

Heather Newman 

Yeah, well doesn't that apply to kind of everybody in a way too? I'm thinking about just small businesses where you have to pay a deposit up front, right? And then maybe there's a mid-payment, because you do it by time, right? Here's a front deposit, a mid, and then at the end, when in actuality, the "by the milestone" or "by a deliverable" or "by when you give something over to be a payment" structure is probably safer for risk. Right?

 

Therese Jardine 

Sure. And I think for both corporations and the suppliers, most of the time, that's how I would see things structured. But you know, like I said, I've had a couple people come to me and say, Hmm, I wonder if we should look at this differently. And I would say to them, yes you should. So that's definitely something that's going to come out of all of this. And I've had a few people say, Well, what do you think is going to happen? Well, the one thing I know is contracts, particularly for venues, I'm sure every legal department in the world is pulling out their contract templates and scraping through them to make sure that they've got better definition around pandemic and curtailment of transport, and government mandates. And does a stay at home advisory count? Or does it have to be a stay at home order? You know, for example.

 

Heather Newman 

Right.

 

Therese Jardine 

So, I can see that, especially in my space, I can see that coming. One of the things that I did at Microsoft was I put in place a strategic meeting management program. And the benefit of that was (almost always - there were a few exceptions) but almost always, we were able to use a standard template for the contract. And so, I'm no longer there, but I know just from talking to the team and knowing what we've gone through in previous cancellations, it's difficult for sure, but we could pretty easily pull up your all your contracts, because you know where and when your meetings and events are taking place. And you know that with very few exceptions, the cancellation terms or the force majeure clauses or whatever are going to be the same. And so, you can kind of recognize and address your risk for financial exposure more en masse. For companies that don't have a program like that, I just feel so badly for them because their legal departments are probably... here's where the rubber is gonna meet the road, because all of those events that were kind of running around under the radar are suddenly not going to be under the radar anymore. And it's painful now, but good will come of it for them later, I think.

 

Heather Newman 

Yeah. And I'm sure there's lots of, no matter what company it is, there are legal implications, risk implications.

 

Therese Jardine 

Yeah, and there's actually a strategy for managing your cancellations, because you've got to have a communications plan. And if you're in an organization where there's a 360-degree relationship, you need to make sure that the people who are inside your organization that are managing the relationship with the hotel chain for instance, that you're going to be delivering bad news to - they need to know about it, so they don't get blindsided. And if it's going to happen in the public sector, then you need to be aware of what the PR implications of that might be. So, having a strategy and a checklist of all of the things that need to happen is super important.

 

Heather Newman 

No kidding. Let's go back a little bit. Where did you come up? And getting into working at Microsoft and all of that. How did that happen?

 

Therese Jardine 

Oh my gosh. So, long ago in a galaxy far away, my first job out of college, I was working for a chemical distribution company as a financial analyst.

 

Heather Newman 

Wow.

 

Therese Jardine 

Yes. And during that, one of my first jobs or first tasks, I suppose, was to compile the operating budget for that company. And I'm old, so this was before Windows was invented. And it was actually before Excel was invented. So, we were doing this on Lotus. And the way we were compiling the, these budgets was we were appending files. And I kind of looked at my coworker and I looked at my boss and I was like; you realize there's a better way to do this. And he's like, well get through it now and then talk to me about it later. And what came with that was I was given a budget to create a budgeting system. I ended up doing two of them for that company and then I moved on. And over the years, I ended up working for another financial systems company where I was implementing these budgeting tools. And in the meantime, we moved, we'd gone to New Jersey for my now ex-husband's job, and we moved back to Seattle. One of the people that I met when I was at the chemical company was working for Arthur Andersen, back when it was Arthur Andersen. And he and I had to work together to upload the budget onto the mainframe. And so, we were kind of comrades in arms. Yes, this was back in 1988-89-90. People are gonna be thinking you dragged me out of the boneyard.

 

Heather Newman 

Not at all.

 

Therese Jardine 

Times have changed so much. Anyway, when we got back here to Seattle, I reached out to him. His name is Mike Huber. I reached out to him and he was at Microsoft by then. And in the meantime, I had actually started up my own little consulting business, because the company that I was working for expected all of their people to travel and I was like, Well, I'm not going to travel because I had little kids. We ended up working it out where I took clients from them on an independent basis. So, I've done the self-employed thing before. Anyway, either I reached out to Mike or he reached out to me, and there was an opportunity at Microsoft, and so I got hired and my first day was New Year's Eve 2001.

 

Heather Newman 

Oh, wow.

 

Therese Jardine 

Uh huh. Isn't that crazy?

 

Heather Newman 

(laughing) That's amazing. Wow.

 

Therese Jardine 

But it gets weirder. So, I was hired to implement a reporting system to support procurement. So, I was actually in the finance side of things. And our main stakeholder was the marketing procurement director. And we worked pretty closely, and then, lo and behold, he ended up having a category manager position open up for events. And I applied for it and got it, and that's how I got to where I am today. Isn't that crazy?

 

Heather Newman 

Yeah, but that's not that... it's always a little bit about people, right?

 

Therese Jardine 

Well, it's about people and technology, really, because I started out introducing technology to this very traditional old school, old boys club company, and bringing them along on the journey a little bit. And then roles that I took subsequent to that were primarily technology driven, but I was always on kind of the front end and putting the human face on it. And then to land in events, it's funny, I just don't think I'll ever go anywhere else because it's just such a cool place to deploy my skills, I suppose. Because I've got the finance background, but then I've got, I mean, geez, 16 years of procurement experience that's always been dedicated solely to events.

 

Heather Newman 

Yeah, no kidding. Wow. I remember bringing the first PC into the Universal Film Exchange, which was Universal Pictures. And I worked in this funny little office in Dallas, Texas, with my friend Dennis. Shout out to Dennis, and what was his name? Truett. Mr. Truett Hall. And I said to him because I was working on one of those computer screens that were black and orange...

 

Therese Jardine 

Okay, mine was black and green.

 

Heather Newman 

Yeah, black and orange, black and green. And literally a film would come out from LA and come into my territory and I had this giant ledger book that I used a pencil in, and I would write Lowe's Meridian and then write a line, and then I would write you know, Lowe's, blah, blah, blah, or whatever. It was like Jurassic Park, and like Billy Madison and stuff. And I finally said to him, can we get a PC? And he's like, Darlin, I don't... well, what do we use it for? And I was like, everything! And he finally allowed me to, I think it might have been like, 350 bucks or something like that. And we bought a PC and had it in there. And it was like this anomaly, and I was the only one who really knew how to use it. So, I yeah.

 

Therese Jardine 

Oh my gosh, yeah.

 

Heather Newman 

So where was that financial - where'd you go to school? College.

 

Therese Jardine 

I went to school at Boise State University. Go Broncos! I grew up in Idaho.

 

Heather Newman 

Yeah, that's right. That's right.

 

Therese Jardine 

So, I grew up in Idaho in farming country and my mom was a single mom most of the time. So, you know, I was working when I was 12. So, came up with the good old-fashioned work ethic and I knew I didn't want to stay there the rest of my life, and so the only way to not stay there the rest of my life was to go to school. I put myself through BSU. I made it through in four years and I did have help along the way, but most of it was me. I worked part time during school and full time in the summers and took out student loans and paid them all back. And then when I graduated, I was dating somebody who lived up here, but I even before I was dating him, I was pretty sure I wanted to move out of the Boise area to get started in my career. I don't know, I think it was eight days after graduation I put everything that I could fit that I wanted to keep in the size U Haul trailer that my little trusty Subaru station wagon (used to be affectionately called the goldfish) that could pull. Which was a pretty tiny little trailer, let me tell you.

 

Heather Newman 

Oh, I bet. One of those little U Hauls on the back of the car.

 

Therese Jardine 

Oh, yeah. So that's how I ended up in Seattle. And I came here - I had no job. And I think I had about 500 bucks left in my student loan account, so I had to hit the bricks hard. That's where I ultimately ended up at the chemical distribution company. Somewhere I have a picture of me with my eel skin hard sided briefcase and my - it gets better - my wool gabardine suit and my silk blouse with the big fluffy bow tie.

 

Heather Newman 

Oh, my goodness. I really want to put that in the show notes. But yeah, no, that was part of it. I think about how I used to dress for work and stuff. And it's like, it's just hilarious.

 

Therese Jardine 

Power suits, you know,

 

Heather Newman 

... and, shoulder pads and like, all that stuff. It's like what?

 

Therese Jardine 

Pantyhose and pumps I know it. Yuck.

 

Heather Newman 

No Thank you. I know you have a huge passion as well. You've been working with the Little Bit Therapeutic Riding Center for years. Will you tell everybody about that?

 

Therese Jardine 

Well I've been giving money to them for years. My time was limited until more recently, but yeah, I've been actually doing hands on volunteering with them since I want to say October. They're pretty close to where I live so it's easy to get over there. And they've got a pretty amazing program and it's killing me right now because they're shut down.

 

Heather Newman 

Yeah.

 

Therese Jardine 

So, it's hitting them double whammy because they're a nonprofit and the students that come and get their riding lessons really pay just a fraction of what it costs. But it's still revenue that they're just not getting right now. And double whammy was the gala fundraising raising auction that was supposed to happen on May 2. They've turned it into an online auction and they're still going to do a video presentation on May 2, but for all your listeners, if you've got the means to continue to support at least one of your favorite nonprofits, please do. Maybe you can't give money but if you can give time, it's really important. And another organization that I've donated time and money to is Habitat for Humanity.

 

Heather Newman 

Yeah.

 

Therese Jardine 

I saw an article today from them. They're considered essential so they're able to continue building their affordable housing. They can't take volunteers, but they are able to with their employees and the AmeriCorps people, they're able to continue working on the homes. So that's super important. We're all kind of hampered right now because we can't go anywhere to speak of, but my other little thing that I'm doing, it's partly for myself, but also for the local economy is I'm trying to get takeout at least once. And tonight's the night! Because I want to make sure that these restaurants that are at least trying to do some level of service have patrons. It's funny - I've gotten pretty creative with my cooking let me tell you

 

Heather Newman 

I think people are eating all the things that were in the back of their pantries and stuff too. It's like, pull out that can of beets that's probably been in there a long time and either eat it or look at the date and get rid of it.

 

Therese Jardine 

I'm actually in pretty good shape that way because I think you know I moved two years ago. But prior to moving into this place, I had sold my farm that I owned for 18 odd years. And all my stuff was in storage for almost a year. So, I started it out with a fresh pantry, so none of my stuff is expired but it's really prompted me to dig and find recipes that I haven't used in a long time, so that's been good. And I'm actually it's funny people are talking about you know gaining the COVID-19 -

 

Heather Newman 

Yeah, I've heard that too. I think I've said that, but yeah.

 

Therese Jardine 

I've been actually pretty good about that. I mean I haven't gone on any you know eating jags, but like you, I've been working from home for a long time anyway, so for me the hard part is just the happy hours are gone, and the in-person meetings are gone and that kind of thing.

 

Heather Newman 

Yeah, absolutely. Although I think that happy hours for me it's like everybody that I've ever known ever wants to have a happy hour.

 

Therese Jardine 

Oh, I know. The zoom happy hours, those are there.

 

Heather Newman 

Oh, okay. Yeah, it's funny - We haven't talked in like 10 years but cool. Let's do it. I'm like, Okay, this is great. And I love what you said about supporting nonprofits if you can right now, and also getting take-out once a week. I think it's super important, and I'm doing similar things. And yeah, things are odd right now. And the world has changed and changing, and it's going to continue to do so. So, supporting nonprofits and all of our beautiful, wonderful restaurants that we love, and all that kind of stuff is super important. So, thank you for bringing that up. I appreciate that.

 

Therese Jardine 

Well, yes. And you as well, for mentioning Little Bit. And that one's great, because they've just got all these horses and....

 

Heather Newman 

Yeah. And it's a riding center where kids can do riding lessons, and it's all about therapies, using horses and learning about them and taking care of them, right? And riding and sort of all the good things that you do with dealing with wonderful animals?

 

Therese Jardine 

Yeah, and most of the students... well, I'll just put a plug in: littlebit.org is the website. So, people can go and check out all the horses and there's a couple of videos of some of the featured students and it talks about the mission. There are students with physical disabilities, there are students with autism or other kinds of learning disabilities. And it's so amazing to see how getting on a horse will transform them.

 

Heather Newman 

Yeah.

 

Therese Jardine 

And I have an affinity for that because I own a horse myself and so I know how I feel when I get on my horse. And so, for the students to have, you know, this little cut out of their day is pretty cool.

 

Heather Newman 

That's super cool. So, jumping back into your new business that just started - obviously you've created a website and all of that which I've seen, but you also know a ton of people. What's been some of the biggest learnings of like getting a website going? And where are you finding clients? And how's it working? People who listen are definitely from small business to enterprise, but I'm always interested in marketing and brand and how it was to set things up.

 

Therese Jardine 

Oh my gosh. Well, I got help from our good friend Alicia Thornburg for my branding. So, she helped me come up with my logo and my color scheme and all of that. And I'll be transparent, I bootstrapped my website. I took a LinkedIn learning class on how to build a website on WordPress, and my goal is eventually to have it done professionally, but I needed to have at least a little bit of web presence. So the things that I've learned in the last six months, eight months, have been really just like the nuts and bolts of How do you set up an entity, and what filings do you need to do, and where can you go for legal support? Just lots and lots and lots of things. So that's been really kind of eye opening. And I've told people I've been around marketing a lot. You can't be around events without being around marketing. And Microsoft is obviously one of the biggest marketing engines in the world. But I've never Done marketing. So, I'm having to learn about SEO and all those kinds of things. And a resource that I'm really leaning on, though, is LinkedIn. And that's been where I've been getting a lot of visibility. I actually had a guy who became a client reach out to me just as a connection on LinkedIn. And it turns out, they knew somebody that knew me from Microsoft. So that's kind of where my current clients are coming out of the woodwork is in suppliers that I used to work with at Microsoft and/or people who heard about me through suppliers that used to work with me at Microsoft. I'm putting together a procurement to net package I can offer so I can take your terms and conditions - business terms - I'm not a lawyer so I can't give legal advice. But you know, look at things like your payment milestones and what kinds of requirements you're going to put on your clients in order to get things done. And then making sure that you've got an inventory of all of the compliance programs you need to comply with and which client it belongs to what the program. You know, who do you reach out to for help? When's the next? When's the next thing due because, you know, anybody who's worked at Microsoft, you know, they've got this SSPA, which is the supplier security privacy assurance program. If you miss a milestone on that they turn off your ability to get a purchase order until you fix it. And that's deadly because, you know, no purchase order no work. Even when I was at Microsoft people would come to me and ask me for feedback on their RFPs. And so I'm offering that as a service that either I can, as part of the tune up, look at the last RFP where you didn't win the business, and I just do I'll call it a post mortem on it, and just give some suggestions on what maybe I would have done differently. But then the next time you have a proposal why not have your friend, the teacher review it before you hand it in to the professor? That's kind of a kind of an old-fashioned way of describing it. But, you know, I when I was at Microsoft, I looked at hundreds if not thousands of RFP responses, and there were some really good ones. And there were some that were kind of groanworthy. And, you know, if I can help somebody get their proposal from bordering on groanworthy to really, really good, then that would help them win some more business.

 

Heather Newman 

Yeah.

 

Therese Jardine 

You know, and then on the flip side and I think by coincidence, I've been talking more with suppliers lately but, you know, there are a lot of companies out there, going back to what I was saying earlier about having a strategic meeting management program. I'm sure that when the dust settles from all these cancellations, they're gonna get religion and figure out that they need to have something like that. And that's in my wheelhouse and something that I'm looking to expand into.

 

Heather Newman 

That's super cool. I love that. All the stuff that you're doing. really sounds super interesting. I'm so happy we're having a podcast chat, but also to tell everybody about what you're doing, because I think it's super important. Sometimes it's that stuff that people just don't even think to take, like How about you double check your stuff before you send it out?

 

Therese Jardine 

Oh, well, I put an article on LinkedIn about the three deadly mistakes for RFP responses, and I'm not kidding. One of the RFP responses that I got, or at least one of them still had the bracket: insert client name here.

 

Heather Newman 

Oh, goodness.

 

Therese Jardine 

Oh, I know. I know. I was just like, oh! Whoops! Guys...? So that was kind of one of my tips is Don't use boilerplate answers. You know, answer the question. Just make sure you be yourself. Answer the question. So.

 

Heather Newman 

Makes sense.

 

Therese Jardine 

Yeah. Yeah.

 

Heather Newman 

I love it. Well, we're at our last question.

 

Therese Jardine 

Okay.

 

Heather Newman 

Exciting time. So, I ask this of everyone and it's about I'm very interested in moments and sparks in our lives and we had this great talk about where you came from and how you came up and getting to today. Is there a person place thing, something that really kind of seats you in who you are today in this moment?

 

Therese Jardine 

You know, I'm going to say it was my early life circumstances. We were very poor. I mean we had free and reduced lunch and my mom was on. There used to be a program from the federal government from what was called the Farm Home Administration where your mortgage payment was based on your income. I was lucky we lived in a farming area. We never went hungry because we had a garden and we had lots of farmers and ranchers who gave us extras and things like that. But what came out of that, and I'm actually grateful - I don't want to sound like I feel like I got shorted, because what that gave me was grit and tenacity and optimism.

 

Heather Newman 

Yeah.

 

Therese Jardine 

So that upbringing that I had, you know, you work first you play later, although I'm starting to play a lot more these days just because. But if you can't give somebody your word and follow through on it, then what good is it? Right? Those things are what I think have brought me to where I am today, and I'm proud to be able to say that.

 

Heather Newman 

Yeah, absolutely. That's super cool, Therese. I mean, work ethic and where you come from and all of that for sure.

 

Therese Jardine 

And I want to focus on the optimism. I am a glass is half full kind of a gal.

 

Heather Newman 

Yeah, you are. I've known you a long time. And the problem-solving thing. I feel like people who work in events, even like Burning Man and theater, it's like our on-the-fly and MacGyvering abilities are like giant.

 

Therese Jardine 

And you know, that's true. And I've seen kind of the glimmer of the event industry coming out to help with COVID-19. I mean, you see, you know, Javits Center being transformed into a field hospital, and you hear even in Washington State Centrelink Field that was also temporarily converted into a field hospital. And then there's a tent company - I saw an article in Ink that I'm going to post up on LinkedIn here pretty quick, but you know, a tent company that normally does branded tents for Red Bull or experiential events, pivoted on a dime and made drive-through testing facilities with signage and all this kind of stuff. I hope that we keep doing that because to your point, being able to pivot on a dime and MacGyver the crap out of things is what we do and that's what we need right now.

 

Heather Newman 

Yeah, absolutely. Yeah.

 

Therese Jardine 

So, shout out to all of our fellow event folks that are able to do that, and I've raised my hand through another organization that I'll do work pro bono to move that long if needed. We've got to do we can do to get the industry going again, and well, not just the industry going again, but get us back to a place where we can all be safe in the world again.

 

Heather Newman 

Yeah, absolutely. That is for sure. Truer words not spoken. This is great. Thank you so much for sharing your story and talking about your business and your history and stuff. Super cool. I always learn so much about people on podcasts, either that I either know really well or even don't know. I'm always like, what? Oh, wow!

 

Therese Jardine 

Yeah. Who would know that Therese Jardine started out in the chemical industry, right? But look at look what happened. It's awesome.

 

Heather Newman 

There you go.

 

Therese Jardine 

Well, Heather, this was great fun!

 

Heather Newman 

Good. I'm glad. Yay! Absolutely. You're wonderful. And just thank you for what you're doing in the world. I know you help a lot of people. And I'm excited for your new business. And everyone, we'll put all the links to Terese's business in the show notes, and the little bit that we referenced and everything so that you can see all of that. I appreciate your time as always and thank you for being such a great friend and colleague. Therese has helped me so much during my career, guiding me on a lot of things that I've had questions on, and we've worked through some really interesting projects together.

 

Therese Jardine 

Oh, and you gave me a lot of great guidance on partner marketing.

 

Heather Newman 

Better Together.

 

Therese Jardine 

Comrades in arms.

 

Heather Newman 

Well, thank you so much, Therese.

 

Therese Jardine 

Thank you.

 

Heather Newman 

All right, everybody. That has been another episode of The Mavens Do It Better podcast. Here's to another big beautiful day on this blue spinning sphere where I hope we are all staying safe and healthy. Thanks a lot, everybody. Talk to you next time. The original music on this podcast was created by Jesse Case.