Heather Newman
Hello everybody! Here we are again for another Mavens Do It Better podcast, where we interview extraordinary experts who bring a light to our world. I am super-duper excited. I'm here today, coming to you from Marina Del Rey, to speak with Andrew Horn and Andrew, Hello!
Andrew Horn
Hi there. How are we doing?
Heather Newman
We're doing well. Andrew runs a beautiful company called Tribute, and I met Andrew literally on Facebook, through a friend - Shaunda, who is a dear friend, I think of yours and of mine, who was talking about this awesome business you have and so as we're all - depending on where you are - day or week, week four or five, three, depending, with dealing with the Coronavirus. There's a lot of people who are taking their businesses and figuring out what they can do to help, so it's been Great to see that and we're seeing it all over the place, and Andrew's company has been doing that as well. So, tell us a little bit about the company. I just think it's so neat. And I haven't done mine yet. But I will, I promise.
Andrew Horn
Well, we are here to support you when you have some time and I know you've been moving. So, you know, the easiest way to explain what a Tribute is, is to explain the backstory of where you came from. And so, on my 27th birthday, my girlfriend at the time, who's my now wife, who will probably barge in here at some point, it's just a matter of time. So basically, it was my 27th birthday and I told my wife that I didn't want to do anything special. I just wanted to be low key. She took me out for a nice dinner, we went salsa dancing, and then I thought we were just coming home. When we get back to our apartment, I open the door and then I look on the floor and I see 20 pairs of random shoes that I've never seen before. And then it's almost like a countdown of 3-2-1, and then everyone jumps out of the closet.
So, I'm like out from behind the walls and it was all of my best friends in New York and she had planned this big surprise party. So, it's like Oh, great. It's great to see everybody. So, we were hanging out and then about 20 minutes later, she asked everyone to get into the living room. And she puts me in the back of the room, and she puts this big kind of projection screen like, up against the wall, and I have no idea what's going on. She hits play on her computer. And what I would soon find out is that Miki had reached out to 20 of my closest friends and family members, and she got each of them to submit a one-minute video, telling me why they loved me and how I had impacted their life. And so, the first video is my mom talking about, you know, how grateful she was for my support with her business. My dad telling me that he loves me, which I know he loves me, but he doesn't say those words that often. And then my friend Matt, who said, called me his best friend for the first time ever. And I had also felt that but had never given it a voice. So, it's like at this moment, just start bawling. And it was just overwhelming to feel this from the people who I cared most about. To be seen this way, and I just, you know, for 15 minutes straight, I was just there bawling, and like with my friends and I come out of this, and I look at my girlfriend and I was like, "How did you do this?" And she looks back at me and she says, "Well, it sucked." And I was like, "What do you mean?" And she says, "Well, it took 15 hours of basically reminding these people hundreds of times through Facebook, text, collecting files through Dropbox, and Drive, and all these different places." And then last but not least, she edited it together in iMovie. And so, you know, there I was, I had just received what was without a question of a doubt the most meaningful gift that I had ever received. And I heard firsthand how hard it was to create. And so, I walked into the other room and within two minutes, I had the name Tribute. And I knew that I wanted to share this with more people.
And you know, fast forward a year, I had connected with an incredible CTO and co-founder. Fast forward two years, and we were out with an MVP, you know fast forward four years, we'd raised $1.3 million, kind of like seed round. And then now to today where, you know, basically our platform which automates the process of building these meaningful Tribute montages, we've created more than 300,000 for our users, for birthdays, to weddings, to graduations, to funerals, to everything from we work with people like MD Anderson and the Cleveland Clinic. So basically, getting people who are in the midst of chemo, the support and love of their families, clinically proven to boost their immune system and ability to deal with trauma and heal themselves. We did a large campaign last year with a health care firm to get Tributes to people with dementia. So, you imagine people who are literally losing their memories of who they are. And we're creating these videos of their family members and their loved ones who are reminding them, so every single day in some cases, they can watch this video that is people not just saying like, here's who you are, but here's who you are to me, and reflecting that back. And so, it was about two weeks ago, you know, we had this big shift. So that's what Tribute does.
And then we talked about our response to COVID-19. And we started to see all these stories coming through our support platform of why people were creating Tribute. And there was a guy who was not able to go into the delivery room or the hospital with his wife, because of physical distancing precautions. And then there was a guy who was going in for his last round of chemo, couldn't have his wife or his family members. And then we started thinking about graduations, you know, of over 2 million students who aren't going to be able to have their moment to walk across the stage, and just realized that now more than ever was a time where it's important for us to support one another in meaningful ways. And so, we decided to make our basic Tribute package completely free for anybody who's been impacted by Corona. And we've been doing this for six years. It's something that we care so deeply about that changed my own life. And we've had kind of an unprecedented surge in traffic over the past two weeks. And yeah, it's nice to be able to see people buy into it, but also to be able to contribute in a way that we really care about.
Heather Newman
That's amazing. First of all, thank you for that. I mean, it's so great. And yeah, there's I have friends and that, you know, had people I don't know, I think it's the wintertime sometimes, but you know, they had, like, people in their lives pass away and so a lot of them were about to do celebration of life or funerals, and all of that. And we talked a lot about that, about how do you, you know, you can't gather so how do you do it? And so, I've literally I've sent this to so many people because I was like this is amazing, you know? So, thank you for doing it, first of all, and what a story! What a great - how creative and wonderful your wife is.
Andrew Horn
She is on many levels. She's a prolific entrepreneur, and marketing genius, so it was not surprising that she inspired that.
Heather Newman
Yeah, but it is, you know, the thing is, is I think that the thing that you point out from my technology brain and I go through this too is that I just had a birthday party with a friend and it was trying to, you know, think about and I didn't know about your company yet. So, um, and I wish I had because I would have suggested that, but it was like, like, even sending a letter or a card or, you know, trying to get to everybody where they are. That's the other thing. Like some people are Facebook Messenger. Some people are WhatsApp, some people only text message. Some people that you have to call. Other people are this and other people are that - like gone are the days when you could email somebody and know that most likely you were going to get them. Right? Like it's the disparate systems of connection. And will you talk a little bit about the technology of how it works? So, I'm going to go sign up and use my wonderful code and what happens? Walk us through, will you?
Andrew Horn
Yeah, totally. So, Tribute right now is a mobile responsive website. And so, everything that happens is through all of that. We're going to be launching a mobile app later this year that it's actually really kind of the evolution of Tribute and a completely new product, which we'll talk about later. We say that Tribute really happens in three steps. So, you would just go to our website and let's say look, so who's one of your best friends that maybe you'd want to create a tribute for when you have enough time?
Heather Newman
Allison.
Andrew Horn
Okay, so Allison's birthday is coming up.
Heather Newman
It just was.
Andrew Horn
It just was? Well hey, we can do you know it's kind of like these backdated Tributes for sure. So, you would go to our site and you in 60 seconds can create a page Tribute.co/Allison. And you select your due date, you get to customize that page with pictures, you get to select two prompt questions you want people to answer about them. And then you have that URL, which you just talked about being able to send out through all those different messaging mediums, whether that's through messenger whether that's through Slack, whether that's through email or text message. What we also do that's really important is that we automate the reminders, because you know, something we've seen with our technology is as much as you want people to do something right when you send it out, but 80% of our videos get submitted on the day before, day of and day after, right? So, people certainly love a deadline. But what's cool is that we have streamlined this process. So regardless of where people are uploading their video, what type of video file it is, we built this video ingestion technology that automatically takes those videos from any platform, systemizes, streamlines them, maintains the original quality as much as possible. And then what we do is we remind those people, collect those videos and then those go into our video editor, that's built in-house, which is to this day, one of the only true collaborative video editors where you can easily collect footage from a group of people and compile that and edit that together. And so, yes, it was really kind of the most complex and cumbersome part of our build out as a company but a really fundamental piece to being able to create this soup to nuts turnkey experience for people who are there, which has been great. And then what we also have available outside of the technology is that we built up this incredible team of editors around the world who can work with our customers. So if you don't have time to do it yourself, you can hire a concierge to compile the video with professional video editors who are working for all sorts of brands to create these finely tuned marketing videos, promotional videos, out of the footage you collect. But so, it's that three steps. You just basically create your page, invite your friends, collect videos and edit them together. And then you have this beautiful montage that you'll have as a keepsake forever.
Heather Newman
That's amazing and wonderful. I mean, how cool is that? Wow.
So Oh, I wanted to ask you about the video editing piece because that seemingly like, do you remember when it was like $50,000 to create a two-minute video?
Andrew Horn
Sure.
Heather Newman
Right? I worked in event production for a long time and I've been in marketing forever and it's just you know, and now it's the gig economy, things are different. But it's still, like still trying to use video leap or Adobe, Rush or that kind of stuff. It still takes time, right? So I mean, I think one of the biggest benefit, there's so many benefits to what you're doing, but it's just the time like, I love taking videos and stuff, but like I get and then I, when I get away from it, a lot of times, then I'm like, Oh my goodness, I never did the one for when we went to New Zealand or whatever. So, I mean, I bet just that alone, amongst everything else is such a huge component of what you do. And so, you have different flavors. Right?
Andrew Horn
Let me the thing that I would say this is even for the people who are involved or running big brands, is you think about what is a quality video? And you could have a video that was produced by an amazing videography team that has, you know, massive budget and animations and illustrations, also their stuff, but also, I think where people are starved for today is authentic emotion. And what Tribute does is it's all about, again, people conveying this authentic innate gratitude, appreciation of story. And so, with the videos that we receive may not be, you know, shot in 4k on a Red camera, but in terms of what people want to watch, when people are watching a Tribute, even if it's not for them, they're hooked because it's just real and it's deep, and they get it. And so, I think that it's providing a very niche need that people are aware of, and oftentimes don't get a lot of with modern technology.
Heather Newman
Yeah, no, that's true. And so, you can do it for someone. You can also it seems to me, like, like firms, like in the case of a funeral, you're doing it for each other, really, you know? In a way - I mean, you're tributing someone but like it's such a thing where everybody gets to participate. Does everybody get to see it potentially? Or do can you run it? Like you can plug it in with the laptop and run it somewhere? And all that sort of thing too, you know?
Andrew Horn
Yeah, it's always up to our end users. So, whoever creates a tribute and the recipient ultimately has kind of final power over who gets to see these videos. In terms of who they're for, you know, it depends on the context, because it's like we do a lot of employee recognition for companies. You know, there's all sorts of research that talks about companies with strategic employee recognition programs perform 71% better, they have higher rates of retention. And so the idea of like you doing these types of videos for people who are celebrating one, five, 10 years at a company, it's like that video is certainly meaningful to the recipient, but also the company in the long run, because then they're putting in more effort. It benefits. One of the most powerful things that we hear oftentimes about Tributes is that it is a window into who someone really is. And oftentimes people don't even know this. It's for people who don't understand what their partner does at work, or their family doesn't understand what they do at work. So, oftentimes we hear from people that like they get these videos, and it becomes one of the only ways that you can view the essence of somebody. So, there's people like someone who's a director at a university. And he basically said, one of the reasons that his Tribute was so powerful is because he got to show this to his family, who knew that he was loved at school, but when you get to watch a video full of 30 students who talked about how fundamental his support was to their success, it changed how they saw their dad. Changed how they saw their husband. Like it is it can transform how we know and connect with people.
Heather Newman
Yeah, that is cool. You know, like, I find that you know, folks that I know like some on the podcast, I have folks that I've just met and now becoming friends with, and colleagues with, you know. And then I have friends I've known a long time, and I learned more about them on a podcast that like, I'm always like, I didn't know that! So especially when you start talking, you know, origin story or whatever, like people start thinking about talking about their lives, right? And then and definitely, when you're asking someone to tell somebody how they feel about someone else, that's super cool. I love the employee recognition stuff. And I was on the website - you do a booth too, right? And I know, in-person events aren't going to be happening probably for a while, but talk about that a little bit too, because that's really -
Andrew Horn
Yeah, it's really you know, we just had the capabilities. We had so many relationships with video editors, and we had so many clients and customers who had a desire for this at live events, whether that was doing HD audio and video capture at a wedding at, you know, a TEDx talk, or whether that's at a conference. And so, it was just a natural move for us to add that bonus service in there for people who wanted that really kind of high-end capture.
Heather Newman
Yeah. That's so cool. And I mean, the normal price point's great too - It's 25 bucks.
Andrew Horn
You know, this is the beauty of technologies. That again, and we've always, you know, approached this as this is a product, people pay for it. It's a gift, it's something tangible that you give, we don't need to collect your user data or sell that or monetize it in any way. It's not an ad model. And so, you know, our primary objective, how to create the most meaningful gift on the planet, how to make people feel more connected in relationships, it's like, our incentives with this product are aligned with the actual value that our customers are receiving, which I think in a lot of technology today is oftentimes at odds. It's the stuff that will make companies more money doesn't actually end up leaving the customers feeling better, more connected more energized. And so, I feel very grateful to be able to shepherd a company that, you know, truly does have our users' best interest in mind.
Heather Newman
Yeah, no, that's super cool. Where are you from?
Andrew Horn
I am from Hawaii.
Heather Newman
What? Wow! Where in Hawaii?
Andrew Horn
Maui, on the south side.
Heather Newman
Okay, I lived in Lahaina for a bit.
Andrew Horn
Okay, cool. I know it very well.
Got bullied on all sorts of breaks around Front Street, Thousand Peaks.
Heather Newman
Yeah. Did I tell you my first surf lesson was at the Boneyard?
Andrew Horn
Okay.
Heather Newman
Kaanapali? Yeah. So, I'm not a good surfer at all, but I love taking surfing lessons with really good surfers. That's my - I love doing that.
Andrew Horn
I have an analogy that I've heard. I'm a really, I love surfing. It's like my happy place. But there's a saying that says the best surfer in the water is whoever is having the most fun.
Heather Newman
Yeah.
Andrew Horn
And so, what is what is good, you know?
Heather Newman
Yeah, okay. Fair enough. Yeah, I know. My surf instructor was like, "Heather, what do surfers do the most of?" I said I was like, "Well, it's like the Zen part of it" and all that he was like, "Yes. But the other thing is... they paddle." Okay fair enough. You know, but yeah, that's super cool. And so, Hawaii and then you're out of pocket right now. Where do you normally live?
Andrew Horn
I normally live in Brooklyn, New York, where my wife and my son and I have a house in Williamsburg.
Heather Newman
Okay, cool. Yeah, I frequent New York. I have dear friends in Park Slope and Flatbush, and Astoria and all of that, too. So, I have a big big heart for New York and Brooklyn as well. And I hope all your people are doing well there.
Andrew Horn
Many have gotten sick, all them recovering well. We have friends on the front lines who have you know, employees of theirs who are dying in hospitals. It's pretty nuts. But also, I have a lot of stories of people who are resilient, fighting and supporting, and so all the things.
Heather Newman
Yeah. So where - so you're in Hawaii and then in New York, and you're in Santa Barbara right now. Yeah?
Andrew Horn
We are. We're waiting out the plague in Santa Barbara.
Heather Newman
Yeah. Understood. I know, I was telling Andrew earlier, I just moved. And so like, I'm not in my typical setup, but I definitely I was like microphone! And then I put a box underneath my computer so you can see my face, so you know....
We're all rocking it out, you know, in whatever way shape or form, and working from home and all of that stuff. Do you typically work from home? Or is there an actual office brick and mortar for Tribute?
Andrew Horn
You're doing great.
So, we had an office for our first four years, and then we started to move more international and you know, our dev team moved into Argentina. Our support team is located in Colombia, our professional editing team is in Spain. And then you know, our core operations team is all over the US and nomadic, and so we decided to go full virtual about three years ago.
Heather Newman
Wow, that's cool. And it's what? How many years old is it? Six?
Andrew Horn
Six years. Yeah, six.
Heather Newman
That's right. Wow. And so, do you have a tech background? Like what's your what's your comeuppance? How did you get -
Andrew Horn
My comeuppance is that I was a, like a passionless, wandering college graduate when I was 21 years old, spending a lot of time in nightclubs and promoting to make money and no idea what I wanted to do with my life or a real sense of self-worth. And then I ended up being reminded about the power of service right after I graduated from college. I was an athlete for most of my life growing up, and I had an opportunity to support a physician that does adaptive athletics (sports for kids with disabilities) and recognized that experience as one that was really meaningful to me and something I was proud of. And so, in a time that I had real no idea what I wanted to do with my life what was going to make me feel good. And this one grain of truth that when I helped others, I felt good. So, I decided to start my own nonprofit in Washington DC called Dreams for Kids DC. And fast forward, what started as me doing these pro bono athletic clinics for young people with disabilities has since become one of the premier athletic providers in the Mid Atlantic. And we partner with all the pro teams there to create these large-scale events for young people with physical, developmental, cognitive disabilities, and ran that for four years, was able to find an incredible woman to take that organization over and they're still thriving, doing great stuff there. And then from there, I started to get more involved, basically, as you know, a consultant, professional speaker, but really helping people to do what I seem to do well as a business person, which was public relations, creating a story that people could latch on to that motivated them to take action. And then two years after I left Dreams for Kids, I got the first Tribute, and that is what inspired me to really go on there and so that's kind of the "long story short" of how I ended up there.
Heather Newman
Yeah, that's so cool. Wow. Let's talk about China for a second. So, we have mutual friend. How do you two know each other? Because I bet it has to do with all the goodness and do-gooder work.
Andrew Horn
I met Shaunda at a conference called the Summit Series, in 2015, I think. That probably makes sense. Which I actually happened to meet my wife at Summit Series in 2012.
Heather Newman
Wow. Prolific summit. So, will you tell everybody about Summit? It's a really cool event.
Andrew Horn
Yeah. So, the Summit Series has been called by like Forbes as the millennial version of Davos. And so, these incredible guys, Jeff Rosenthal, it is now Brett Leve, Jeremy Schwartz. They started this community that does like a signature event once a year, where they bring together thought leaders from a variety of industries to connect, educate one another, contribute. And then they also have purchased a mountain - ski mountain - in Utah, called Powder Mountain, where they have kind of a home base and they do these ongoing events and salons. So, it's Yeah, very similar to Davos in that regard. But it's a really cool thing and powerful community for people who are entrepreneurial and creative.
Heather Newman
Yeah, and a good place to meet wonderful people. So, I almost went this year. Actually, I had a friend and I was speaking somewhere else, and I couldn't go, but she had to take it from me, and I really wanted to go so yeah.
Andrew Horn
I would recommend it.
Heather Newman
Yeah, that's awesome. With the company, we always talk a little bit, because I'm a marketer as well. And for you all, what's been your sort of best? Is it word of mouth? Is it you know, to do social advertising? Like what's been for you sort of the... or is it a combo play, you know? What's your thing?
Andrew Horn
Our primary marketing tactic is something that we call TOJ. And TOJ simply stands for "tears of joy." I kid you not. We track this statistic in our back end, and to date, 80% of people who receive a Tribute video cry tears of joy when they watch the video. And so literally probably 95% of all of our traffic is the result of the direct virality of the product. People do it. They invite their friends, they enjoy it. They know someone that they want to get it for. And so, you know, again, it's been nice to be able to create a product that has its own kind of propagation built into it.
Heather Newman
Yeah. Cool. Yeah, that pay it forward. This is so awesome. You must do this. Yeah, that's cool. So, and what are their other pieces of integrations? And you said there's some new stuff coming. So like partners or other ways you use this?
Andrew Horn
Yeah, we work with all sorts of companies, you know, like, we have a partnership with Bed Bath and Beyond, it's promoting something that we did with them recently where they basically have like a virtual guestbook. It's rather than just buying a present for somebody, why don't you send them meaningful messages too, and all sorts of things like that. Whether it's nonprofit, employee recognition, marketing, campaigns for people like Rent the Runway and Zappos. But what we have coming up later this year is we've actually going to be moving into the mobile space with our first app, and we're re-envisioning the Tribute process. Rather than doing just a collaborative video montage, a group of people coming together for one person, we're really going to focus much more on one to one conversations. And so, it's really focusing on these special occasions - birthdays, weddings, graduations, and providing a context for people to send meaningful video messages which are much more akin to a greeting card than a full-on gift, but through the video medium. Truly like Hallmark 2.0.
Heather Newman
Yeah, no, that's super cool. How about like, do you do things around, is it connecting people? Or is that what's sort of coming? You know what I mean? Like, or is it more of an I'm sending something to you because I know you kind of thing?
Andrew Horn
No, this is something that's really focused on providing a service for people that you know, for the most part. So, it's not a networking service. It really is. Yeah, we've always really thought of it as this is a gift. This isn't a product. And then as we move forward, it will be, you know, just much more of a communication tool for people that do already have a relationship with one another.
Heather Newman
That's cool. And how many of you kind of run the biz?
Andrew Horn
So right now there's a team of seven of us who are doing this, so, doing a lot with a small team and you know, we're hiring someone else this week so it's actually going to grow to eight, and if the current trajectory continues to pick up, it will be growing a little bit more. So, it's been nice to see that trend happening. You know, year six and hopefully it continues.
Heather Newman
Yeah, yeah, we made it past the first hump, right? Of the five years, right? Yeah. Goodness. Yes. I guess what do you think, as far as the tech, like, was there something that was sort of like the one thing that was like just oh, we can't get this? You know? Was there a sticky, sticky one that was really difficult? I know you talked about the video editing sort of magic.
Andrew Horn
Yeah, building a video editor that has to work across browser for different types of video files coming in was certainly the biggest technical challenge. And, you know, fortunately, I have a brilliant technologist co-founder, who very much has managed the majority of that issue for the team.
Heather Newman
Right. That's cool.
Andrew Horn
I get the fun job of getting it in front of as many people as possible.
Heather Newman
That's perfect. Do you have a favorite moment? I mean, there's probably so many the tears of joy. I mean, all the time, right? I don't know.
Andrew Horn
You know, it's just like, every time we get a testimonial from people, it's like, favorite, favorite moments would be, you know, maybe one is like going to present to 1500 doctors at the patient experience summit in Cleveland and, you know, getting this into hundreds of hospitals so that people can get this to their patients. Like that's a big one. And it's we just had a testimonial come in today of someone who couldn't be with their dad for their 80th birthday because he's immunocompromised. And so, they got to do this with their entire family for their dad's 80th birthday because they couldn't do with him for this big celebration. And so, every time I get one of those is just reaffirming why we do it, how important it is and, you know, putting a fire back in our belly to keep going.
Heather Newman
Yeah, absolutely. We all need that right now. Right? I think you know, because it's unsure and uncertain and yet, it's like you got to stay positive. You know? And Tribute certainly is doing that. What a cool thing. I just I'm so impressed. And I think it's so neat. I'm like from a technology standpoint, I'm like, I feel like it's so yummy. And then from a story and human standpoint, I mean, you know this, but it's just it's really, really, really cool. So yeah, I was so excited. I was reading through that with Shaunda and I was like, Oh, what is this? I need to talk to him immediately!
Andrew Horn
Thank you. Thank you. Nice to get the word out. And we're certainly excited to help while humanity finds itself in the midst of a very strange time.
Heather Newman
Yeah, absolutely. So, my last question is what is a moment, person, place, thing, book - that spark that really, you know, seats you into like who you are in this moment today?
Andrew Horn
Yeah, I would say, you know, I kind of touched on it briefly before, but I think it is the moment that I uncovered service as the foundation of any meaningful fulfilling life. And it was just, my father asked me a question of what's the last thing I've done that I'm proud of, realizing that while I had momentary blips of things that I was proud of, there wasn't really a sustained period of my life that came up for me until I went back to this three-month period where I was volunteering for this nonprofit, doing adaptive athletics. And that led me to start my first organization. It's grounded me in everything that I've ever really spent a significant amount of time in since, and I'm incredibly grateful for that. So I think that in terms of I like to think of formative moments, moments when you became who you are, and that for me that understanding of service as just a driving force of my energy, my evolution, my contribution, has been probably the most significant and as present as it's ever been.
Heather Newman
Yeah, that's cool. Thank you for sharing that with our listeners. That's very cool. Sometimes our dads ask us those really good questions, you know?
Andrew Horn
It's I think it's much more valuable to ask people great questions than to tell them how to live their lives. Because ultimately, when they find out whatever answer makes sense for them on their own terms, they're gonna be much more likely to sustainably take action from that place as opposed to something that they can intellectualize that they've been told.
Heather Newman
Yeah, here here. That's a quote of the day right there. Thank you.
Well, you're a delight. I'm so happy to have met you and know about your beautiful company. And I'm just going to keep telling everybody I know, for sure. And I wanted to do this quickly so that we could get the word out as well, of the beautiful thing you're doing here, so. And I'm excited for the next iteration of everything too. And I think I've got some business stuff to send your way as well.
Andrew Horn
Yeah, totally. I'd love to see, you know, thank you for helping us to get the word out and maybe do some stuff with Microsoft or who knows...?
Heather Newman
Yeah, absolutely. So yeah, I have lots of clients I think of, and lots of clients are listeners too - I talk a lot about corporate culture, healthy corporate culture. It's kind of a big passion of mine. I have a whole blog series about kicking fear and toxicity out of the workplace, and employee retention and employee engagement and stuff. And I think this is a great tool for that. And it can be definitely something that I tweet in their ears too, so for sure. So yeah, right on. Well, cool.
Andrew Horn
Well, thanks for taking the time to chat, Heather.
Heather Newman
You bet. Andrew, thank you so much. All right, everybody, that has been another episode of the Mavens Do It Better podcast, and here's to another big beautiful, safe day where we're washing our hands on this big blue spinning sphere. Thanks, everybody. See ya.