In this episode Heather interviews Krisitin Juel, founder of Juel Concepts, an incubator and music marketing/management firm for emerging artists.
Tune-in to hear their conversation on:
"Revealing something unique and unexpected." - Kristin's journey from the advertising world to starting up Juel Concepts, an incubator and music marketing/management firm.
"You can call it hustle, I call it proactive." - Kristin's approach to doing business and moving the needle for her clients.
"We all need to be a litmus test for what feels right." - Taking an authenticity focused approach to building brands for musicians.
"Understanding music and tech and where the brand fits." - How the pandemic has effected the music industry and using this time to deconstruct and reconstruct and building the Uncut Juels community.
"Why didn't someone give this to me earlier?" - How the book The Great Work of Your Life sparked Kristin to pursue her passion.
Connect with Kristin
Juel Concepts - www.juelconcepts.com
UnCut Juels: https://bit.ly/JCUCJ
LinkedIn - https://www.linkedin.com/in/kristinjuel/
Twitter - https://www.twitter.com/kristinjuel
Facebook - https://www.facebook.com/juelconcepts
Instagram - https://www.instagram.com/juelconcepts
Kristin Juel
Kristin Juel is the founder of Juel Concepts, an incubator and music marketing/management firm for emerging artists with empathy which encourages them to know their worth, hone their craft and prepares them for a high stakes and data driven, competitive music industry. Kristin founded Juel Concepts in 2013 following a storied career of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken, Hotwire.com, Herbalife, TiVo and Kaiser Permanente, for over two decades.
She has designed strategies for integrated advertising campaigns, curated music playlists for brands, designed concert series, blogged for HuffPost and Thrive, and advised boards on the use of emerging music technologies. Through Juel Concepts, she and her team have been passionately building the careers of artists like Melbourne’s Hamish Anderson (“Top 10 Best New Artists of 2016” - Yahoo! Music), Atlanta’s Billboard charting Ruby Velle & The Soulphonics, and Los Angeles’ Jessica Childress (former Voice contestant) among many others.
Kristin applies her keen sense of what it takes to create meaningful experiences for all audiences to everything Juel Concepts does. The three tenets of her business approach are: passionate, proactive and transparent. She also advises startups on how to integrate brand efforts into their business models from the onset and prioritizes mentorship for young entrepreneurial minds. She recently started a music-oriented collective, UnCut Juels, which is a member based, hybrid media platform designed to uncover and reveal unique, music-adjacent artist stories.
Kristin resides in Los Angeles, where she is an avid member of the live-music-rocks- any-night-of-the-week club.
Mavens Do It Better original theme music composed by Jesse Case with voice over by Julia Francis.