EPISODE 83: CHEVONNA GAYLOR - MENTAL HEALTH MAVEN

 

Introduction 

Welcome to the Mavens Do It Better podcast. And now your host, Heather Newman.

Heather Newman 

Hello everyone. Here we are again for another Mavens Do It Better podcast, where we interview extraordinary experts who bring a light to our world. And we definitely have a wonderful person on today who I've known for a while and we've been trying to get scheduled for a bit, so Chevonna Gaylor, Hello! How are you?

Chevonna Gaylor 

Hi! So happy to be here and I'm so glad we're finally able to make this happen.

Heather Newman 

I know.

Chevonna Gaylor 

Yes, yes, yes.

Heather Newman 

Absolutely. Me as well. So, where are you coming to us today from?

Chevonna Gaylor 

Today I am in my office. I call myself "not your average therapist," and therapy is my gift. So, my office is my happy place. This is where the magic happens.

Heather Newman 

I'm in my typical HQ right now in Marina Del Rey, California. You're California as well.

Chevonna Gaylor 

Yes. Southern California as well. Yes. In near Temecula area, so about an hour east of LA and about an hour north of San Diego.

Heather Newman 

Yeah that's right. Temecula is kind of wine country as well, too right?

Chevonna Gaylor 

Yes, Temecula wine country. I'm not in Temecula, but most people don't know where Canyon Lake is, so I say Temecula because I'm about 10-15 minutes away from Temecula, just so that they have an idea of where.

Heather Newman 

Right right. Gotcha. So Gosh, we met through a mutual - a few mutual friends actually, with Eleuthera Lish, of course, wonderful Eleuthera, who you do a lot of work with actually, yeah?

Chevonna Gaylor 

Yes, yes, my work with Eleuthera. She is the executive director of Soteria, which provides safe spaces and intervention, early intervention, and prevention for sexual assault and just creates safety in nontraditional settings. So, she is the executive director of that, and I am the clinical director. So, we've collaborated on some amazing projects, like offering safe spaces at Coachella and Stagecoach. And we recently did a research project, kind of working with those this year at Mardi Gras, to look at potentially establishing safe spaces in the future. So just definitely large-scale nontraditional settings of being able to provide that emotional safety.

Heather Newman 

Yeah, absolutely. Yeah. I've been in the background with Soteria. for a while.

Chevonna Gaylor 

Yeah, I mean, you know that. Sure. I know, you're very -

Heather Newman 

Totally. It's been fun watching what you two are doing, and the rest of the team as well. So, I've always been like, Ooh, it's great to see how things kind of keep evolving. Because Mardi Gras, gosh, right in the middle of sort of the beginnings of our pandemic that we're in the middle of - I bet that was interesting on like a gazillion levels. Having been there for that.

Chevonna Gaylor 

It was fascinating. Especially because it definitely, personally impacted us. Yeah. So Eleuthera and I stayed together in the hotel there. And she had just come from Seattle. So, we stayed together for about three or four days. I was not very familiar with the pandemic and what was going on. So, we were all over the place. We were in so many - we worked with fire department, we worked with emergency responders, we went to the sober tanks, we were in the middle, we worked with Red Cross. So, we were definitely behind the scenes with the FBI and really kind of collaborating in safety settings and not fully aware of the dynamics. And then when we went back Eleuthera was ill. And so, what we found was that she said, she called me, and it was almost humorous. They asked her, so have you been in close contact with anyone else? Because you may have contracted it before you even went to New Orleans. And she said, No, no, just my husband. And then she thought about and she said, Wait, I was in bed with Chevonna. And they were like, wait, what? So, wait, let me explain.

Heather Newman 

That's funny. Yeah, I know. I share a bed, hotel rooms with my girlfriends, people I work with all the time. And you know what I mean? You don't even think about it. You're like, yeah, of course, we're saving money. And that's what we do.

Chevonna Gaylor 

It just sounded like a weird thing to say. I was in bed with Chevonna and then, so maybe - (laughing)

Heather Newman 

Yeah, yeah, no, I went to a fairly large gathering that first weekend in March in Joshua Tree for a friend's birthday, and yeah, it was interesting. You know, I don't think any of us, for sure had it, and I don't know how many people got tested to see if they had it or not. But people flew in from all over, and it was one of those before we all kind of knew what was happening, you know? And now we're in not so good times around all of that.

Chevonna Gaylor 

Yeah. What I've been what I've been thinking about and I was kind of a quote that I've been that's just been on my spirit lately is that um, I just typed it out yesterday, because it just was it was kind of it was running through my head and I was like, I have to get this out. The world is rocking. The world is rocking, and there's no way for us to not be swayed.

Heather Newman 

Yeah.

Chevonna Gaylor 

Because the entire world is rocking. If we're alive in this time, we're going to be swayed. But it's important that we have to be actually intentional about making sure that we don't fall.

Heather Newman 

Yeah, Right. Yeah. I like that. I mean, sometimes you got to get steady with some friends and some family.

Chevonna Gaylor 

Yes, yes. Hold on to some somebody or something else that can be your rock to kind of hold you up because yeah,

Heather Newman 

Absolutely. Yeah. I like that metaphor a lot, because it is, it's wiggly. I mean, the world is always moving and stuff, but right now it's so - I don't know. I'm sure you're probably talking about that kind of stuff in what you do with your therapy and everything too. I mean, this is a time there's noise and trauma and. Are you super busy right now? I would assume so.

Chevonna Gaylor 

Extraordinarily. So, my practice is fuller than it's ever been. But additionally, two nights a week I work out of a hospital emergency room as a psychiatric liaison. And so, if someone were to come into the emergency room for a medical issue, obviously. But what they find in assessing them is that their medical issue has any kind of emotional or psychiatric foundation, then what the psychiatric liaison does is goes in and assesses what's going to be the appropriate kind of discharge or disposition plan. So, we do a thorough psychiatric evaluation, and then we collaborate with the doctors, the nurses, the entire team to figure out okay, so now once they're medically clear what should happen? And so, there's been a significant increase in suicide attempts over this time, because of the fact that people are struggling, they're struggling, they don't have their standard coping skills, their coping mechanisms. A lot of job loss, relationship loss, that isolation has meant increased drug and alcohol use. All of that has kind of played into a lot of people that I'm seeing.

Heather Newman 

Yeah, that makes sense. I want to I want to circle back. Where are you from originally?

Chevonna Gaylor 

LA! I'm an LA girl. Absolutely.

Heather Newman 

Okay, okay, maybe I did know that. But okay. Have you been other places for school or anything like that?

Chevonna Gaylor 

I did. I was born and raised in Los Angeles. Undergrad, I went to UCLA and then for grad school, my husband and I had the opportunity to go to Illinois. And so, we took the kids there. He worked for Trader Joe's and he was promoting with Trader Joe's because they were expanding to the Midwest and East Coast. So he helped kind of start that expansion in the Midwest, and we moved there and I got my master's there, and he moved up in the ranks and became a manager at the Trader Joe's in the Midwest, and we raised our kids there for about six and a half, seven years.

Heather Newman 

Okay, cool. Yeah. Where were you in Illinois?

Chevonna Gaylor 

The Northwest suburbs of Chicago. So, a little town called Arlington Heights.

Heather Newman 

No way. I went to high school Wheaton.

Chevonna Gaylor 

No way! No way. I went to grad school in Schaumburg.

Heather Newman 

Oh, get out of town. My dad used to run the Schomburg JC Penney. He was the manager of the JC Penney in Schaumburg.

Chevonna Gaylor 

Yes! Look at that. I love the Midwest. I feel like the people I met there were so much more authentic. Like, what we realize is it was family. When you meet people in Los Angeles, it's very surface. I find.

Heather Newman 

Yeah.

Chevonna Gaylor 

It's very surface. But the people we met in Illinois, they're family and we still have relationships. It was beautiful. It was a beautiful experience.

Heather Newman 

That's so funny. Yeah, I was like where? I was like, I am divorced, but I my extended family from my divorce, but they live in Arlington Heights, funnily enough. I've been to Arlington Heights many times. My dad worked at JC Penney's, and was a manager. And so, every time he got promoted, we got moved. And so, we were in Michigan, Indiana, and then Illinois, and I got to go to high school all four years in Wheaton. So that was a big deal. Then I went to a year of Illinois State University and then popped out west to Seattle to finish up at U dub.

Chevonna Gaylor 

Wow, so Seattle? Is that where you met Eleuthera?

Heather Newman 

Yes and no. We met later. We have a mutual friend Julia Francis, actually. And that's kind of how we met but funnily enough Eleuthera lived in Sebastopol. I've lived in Sebastopol. Like there were just all these weird funny like I did theater in Seattle. She went to Cornish like, yeah. So, it was one of those destiny like at some point, we're going to intersect, and we finally did. And then working on Into Action and We Rise with everybody, you know, getting to know the whole crew down here too was super cool.

Chevonna Gaylor 

Are you in? You're in LA. You said you're in like the LA area right now, right?

Heather Newman 

Yeah, I live in Marina Del Rey. So over here on the Westside. I love it down here. I lived in Seattle for 10 years and then Sebastopol up in North Bay. So yeah, I really like LA, but I got a lot of family and friends up in Seattle too. So yeah, that's cool. So, you got so got your MBA and you're raising kids. And then what brought you back to California?

Chevonna Gaylor 

Well, I got my master's in Illinois. I started practicing there and raising kids. Right as I was getting ready to graduate - because we had three children. And so right as I was getting ready to graduate, I unexpectedly expected our fourth blessing, okay. Yeah, right before grad school, right before the into grad school. So, we were like, Okay. All right. So, I graduated, and I started my career, and of course he's, you know, opening stores in Lake Zurich and Palatine, and just opening all these stores in Chicago area. And it came down to us needing to be parents and build a career at the same time. So, if someone wasn't feeling well, and I'm like, Well, I'm building a career and he's like, well, I'm the breadwinner. So, we're like, who takes off? We didn't have any family. We had some friends, but how much can you impose on those friends that feel like family before they become estranged associates?

Heather Newman 

Like No and NO.

Chevonna Gaylor 

So, we're like, I think we need some family. With four kids and two very ambitious parents, I think we need family support. And made us decided to come back. And then it's interesting because we didn't come back to Los Angeles because we were thinking - you've been in Arlington Heights. Our little suburbanites would have had complete shock. So, we came back to another small town - Canyon Lake. Our parents had some retirement property there. And we just came back to their house in Canyon Lake and we've been there.

Heather Newman 

That's awesome. Yeah, yeah, definitely. That's Arlington Heights to sort of like LA would definitely be a bit of a jolt.

Chevonna Gaylor 

Be traumatic. Yes, traumatic.

Heather Newman 

Yes. Oh, my goodness. And with your practice, will you tell our listeners a little bit about your practice and what you do as well?

Chevonna Gaylor 

Sure, well, I'm a licensed Marriage and Family Therapist. And as I said, therapy is my gift. Really, I feel like it's my calling and so it's my honor to serve others. And in that honor, I kind of had to find my niche or it found me because people with the most hurt were led to me. For whatever reason I've been able to hold space with them and partner with them towards their healing. So, I work with individuals. It could be a four-year-old who needs play therapy due to grief or an adult who's just trying to find their way in life, or a young adult or male relationships, communication, self-esteem. But I even work with like severe trauma. I partner with some organizations that support human trafficking eradication. So, I treat the human trafficking survivors as well as working with the staff on how to deal with that vicarious trauma of working with the survivors as well.

Heather Newman 

Yeah, great. Yeah, I think some people don't always realize that as a first line worker, I don't even know what you want to call it, maybe a better word than I do. But just when you're of service,

Chevonna Gaylor 

Yes, when you're directly in the thick of it,

Heather Newman 

In the mix, right? As a therapist or a doctor or nurse or whatever, it's not just like I go do my job and I'm not affected by it, right? So, self-care, I think, too, and how do you deal with that and let go of that kind of stuff. So that's the kind of thing you're doing with people like that, right?

Chevonna Gaylor 

Yes, absolutely. Because you have to have a process to release it. Because if we're not, if you don't take that time to nurture your own soul and you're not whole, then you're going to try to support someone else while you're fully wounded. And it's not as effective. It's not as effective because you're seeing through the lens of your wound. You're seeing through the lens of your own pain instead of being able to fully connect with that person.

Heather Newman 

Yeah, it's almost like in relationships where I like the 20 minute to half hour transition between work and not work, you know?

Chevonna Gaylor 

Yeah. Yes. And I like that you said that because I even do that in therapy. I might dig into something heavy and then we jump out and maybe have humor. And then we dig in deep and then we jump out. But I think having that heaviness is just too much for any human being to just stay. One of the women that I work with that has some significant trauma, she calls it leaning in. She'll say, you know what, sometimes I'll lean a little bit into my grief. But then I sometimes I can't lean in. So, I'll say, I'll tell her Hey, we’re gonna lean in a little bit, and then I promise we'll lean out. So, we have to be able to lean out.

Heather Newman 

Yeah, for sure. And I think right now, to me life is a big roller coaster in a puzzle anyway. Sometimes you're WHAAA! And sometimes you're like, Oh my gosh, hanging on with one hand, and other times Both hands on. I just feel like people right now in general are just tired, and also just too much I don't know what to do, I don't know where to focus. Between COVID and George Floyd and everything that's been, all this stuff, and I'm like, What? Like, one thing maybe? One thing hope? I don't know.

Chevonna Gaylor 

It is heavy. Like I said, the world is rocking, and trying to figure out - really the goal is to try to find what we do with that emotion.

Heather Newman 

Yeah.

Chevonna Gaylor 

Once we feel it, Okay, so I need some purpose. I can't just sit and stew in it. I've been doing a lot of training on the impact of the global health pandemic as well as what I call this global awakening, of this justice awakening. It's heavy, but it's also a huge opportunity. And so, but what we are finding is that anxiety, depression, and PTSD. People who already struggle with those things. So, anxiety they already have. Their baseline is worrisome thoughts, right? Depression baseline is sad thoughts, PTSD, of course, there's been some kind of trauma. So, people who are already in those categories or struggle with that, it's getting by being inundated with everything that's going on in the world, those can be worse. Those symptoms can be worse. But the thing that's powerful now is people who never struggled with anxiety, depression, or even like, trauma triggers are now experiencing it for the first time and they're like, Whoa, what is this? I've never had heart palpitations. I've never had a panic attack. I've never - What is this? This is a new. And so, it's unfamiliar. And giving yourself permission to know that if the world has changed around you it's going to eventually change you. So just like we said, the world is rocking. We're gonna sway. Don't let yourself fall. Realize it's okay to rock. Don't be mad at yourself for swaying like what's wrong with me? Why am I rocking back and forth? The world is rocking. You're on the earth. It's gonna be gonna affect you. It's okay.

Heather Newman 

Yeah, yeah, I know. Everybody not takes it down a notch, but just give yourself a break maybe, you know. A little bit. I'm seeing a lot with a lot of friends and people that are just like, Whoa, you know? So, you probably do a lot of that for yourself, right? Sort of that, I need to like, so I can have my family and my husband and all of those things. You know, do that separation for yourself.

Chevonna Gaylor 

I have to. I have to. A couple weeks ago. I think it was just two weeks ago, I was feeling - I've been working 70 to 80 hours a week. Between my practice being completely full, the hospital job, training contracts and contracts with other I have about three or four other contracts with other organizations. Just I was feeling heavy. So, I just was like what do I need? I had to assess myself: Chevonna, what do you need? I needed the ocean and I needed my family. So, I contacted - now my children are adults. I only have one that's not an adult. But I've texted everybody in the family and said Weekend beach house vacation - we're going. And I just found an Airbnb on the beach. I booked it for two days, well three days and two nights, and I reserved it and said I'll be there. I hope you guys all can come on out. I need ocean, I need air, and I need you. And so, we had, it was just an impromptu family getaway and it was so good for my soul. I don't know I assume it was good for their souls too, but I'm being selfish here. I needed that.

Heather Newman 

Yeah, yeah. I read you know, I read, and does it relate to the blog post you wrote about the cups?

Chevonna Gaylor 

Oh yes.

Heather Newman 

I read that I thought that was cool. Will you tell everybody about that, and we'll make sure to put that in the show notes as well.

Chevonna Gaylor 

Oh, about the cups - my three cups. Oh, my goodness.

Heather Newman 

And the languages. I love the love languages.

Chevonna Gaylor 

Yes, my love - One of the most powerful things that I did learn about is love languages, and I didn't learn that until well into my marriage. Well into my marriage. And so, for those who are not familiar with the concept of love languages, the belief is that there are five primary love languages that we speak. And that when we speak that language is the way we not only give, we receive and give love. So, for example, the five proposed love languages are words of affirmation, which is just telling someone you care about them. Acts of service is doing something for someone. Gifts, it can be as small as a small treat or as big as a diamond ring. Quality time and physical touch. And physical touch is not necessarily it can be non-sexual touch - hugs cuddles, just physical touch. So, my love language, what I learned after about seven years of marriage when I discovered this theory, is that my love language is words of affirmation. I score very high on words of affirmation and physical touch, I'm cuddly. Now my husband, he scored lowest on words of affirmation. And so, what he realizes that he loves to show his love. And so, what I realized is a lot of times that maybe he'd be wanting to show it - and gifts. So, he'd be wanting to show me his love through gifts or through doing stuff for me and I'd be looking for that compliment. Like, tell me I'm pretty or that the dress looks good or my button looks good under those jeans. You know, and he's like, But I watched your car and I brought you coffee. So, we learned that and I, for the life of me, I never knew that gifts matter to him. We have been together. We had kids; we have been together all these years. And when I saw that I said, I think this must be wrong. He said no, when you and the kids are gone all day, and maybe I was at work all day and you come home and say, Hey, I know you really like these potato chips and I bought you these chips while we were at the store because I thought about you. He's like, that really matters to me. I'm like chips?? Or he's like - All the things I do for you and you care about a Snickers? He's like That matters to me. That was groundbreaking. That was great for our relationship.

Heather Newman 

Yeah, I think I discovered it too. Not so long ago. And it's for husbands and wives and partners or whatever. But I think having your mom do it is super interesting too. Like, everybody in your family because it applies. And if you can figure that, I've heard of families doing those things, and they're all like, I had no idea that you were like, but it makes sense. Don't you think that people do, like you were saying, they do what they want? Like they do to others what they want done to them. I guess as far as -

Chevonna Gaylor 

The example is for my daughter She is not emotionally expressive at all, and when I actually discovered that they had it for adolescents was around the time (she's now 25) but it was around the time she was a middle schooler and Ooh, I was like, either she hates me or...? It was really a tough time in our relationship. I was grasping for straws. Please Lord, I need something. Show me what to do. And so, I had her take it, and because I would always text her these long flowy messages. Like that was when cell phones were new, and she had a razor. She had a pink flip phone razor. She was in middle school. Yes! And she was IT. And I will text her these messages about how I love her and she's my angel but she's my only girl and I just believe in her and how like she's beautiful and all this stuff and I get back KAY.

Heather Newman 

What?  Kay.

Chevonna Gaylor 

Oh yeah. So, I'm like All right. But when she took the survey, like almost 90% was acts of service. And I realized that almost every morning my daughter - because everybody knows that I start my day with a cup of coffee. Almost every morning she would make me like a slice of toast and a cup of coffee. And she wouldn't make a big deal out of it - she'd say Mom I made your coffee, or Mom I got your stuff out of the car for you because I know you're tired. She just would always do-little considerate things for me. And I thought that she didn't care about me because she wasn't sending me back flowy lovey emotional mushy texts. But she had been she Showing me her love for me, and that was so powerful. It really brought tears to my eyes and I'm like she's been telling me she loved me all this time. And then I realized, okay, I haven't been telling her I love her in the way she would receive it. Because she may have been thinking like, dang, she never does anything nice or considerate for me. She's just always telling me how pretty I am. Or how smart and powerful I am. And she's like, I don't care about that, right?

Heather Newman 

That's so funny. Yeah, I loved your article about that because I definitely relate to that. And the cups too. Wil you talk about the cups part?

Chevonna Gaylor 

The love cups. Yes. I have to refresh my memory, because I wrote that a long time ago.

Heather Newman 

Oh, you did. Okay.

Chevonna Gaylor 

Oh yes.

Heather Newman 

I think it was the love languages that sort of caught my eye, and then I was like, Ooh I want to read the rest of that?

Chevonna Gaylor 

So, I talked about the spiritual cup, the interpersonal cup, and then the personal cup. So, the spiritual cup, I'm going to actually read if you don't mind.

Heather Newman 

Please do.

Chevonna Gaylor 

Okay, so the spiritual cup is that agape love. So, for me my faith is my primary source of strength. And so, I give out so much of myself that I have to make sure that I'm filling my spiritual cup to stay grounded, to stay effective. To stay effective to be able to give. So, I achieve that through kind of prayer and meditation, scripture, listening to music. And that kind of gets my cup full to be able to give out and to pour out to others. But then there's the interpersonal cup: my love for my family and friends. I have to have that. I have to be connected to those people that I love and whether it's my husband or whether it's my kids, or my girlfriends, my sisterhood, it means the most to me. The saddest thing in the world that I ever heard - one of the saddest things - is when I hear women say, I don't have girlfriends. I don't have that. I don't get along with other women. I'm like, Girl!

Heather Newman 

Yeah.

Chevonna Gaylor 

You know what you are missing? Something about a sisterhood bond that can feed your soul in a way that no other relationship can.

Heather Newman 

Agreed. 

Chevonna Gaylor 

Man!

Heather Newman 

Yeah, and there's a lot of that. There's a lot of that where it's like, I only get along with men or whatever. And it's like, huh?

Chevonna Gaylor 

Exactly.

Heather Newman 

I think people are missing out for sure if they're not cultivating those relationships. And if we don't, we get to where we're fighting against each other. You know? Like that base, I'm jealous of you. The chemicals in our body that are like, We try to get the best sperm. Ah, you know?

Chevonna Gaylor 

Do you have a core sisterhood that you're connected to?

Heather Newman 

Yeah, absolutely. I do. Yeah. And that happened I would say for me a little bit later in my life. I always had a core set of friends and also, I don't have children and so I think the other thing for me going through my life was that when people went off and had kids, my ex-husband and I kind of had friends that were either single or it was gay couples or it was like it wasn't the people who went off to have children you know. So that was sort of interesting friend group. That happened for a while, like when we were younger, when everybody was babies and then after college is when for me that really started, that connection of sisterhood, for sure.

Chevonna Gaylor 

And what you're mentioning is really powerful. I'm glad you mentioned that with the interpersonal cup because our circles do change. And mind you even though it does make me sad to hear people say, Oh, I don't have girlfriends. It is important to recognize that not everybody's meant to be in every season of your life.

 

Heather Newman 

Yes. Agreed.

Chevonna Gaylor 

I heard a quote recently. I did a training with Pepperdine. I co-presented with two other speakers and one of the other speakers said, not everybody is well or healed enough to be in the front seat of your car. And I was like, oh my gosh. And so, it made me think about the fact that it's not that that person is bad, or you wish them ill intent, but some people are not well enough, and I thought about it, okay. There has to be a level of wellness and mutual support and love for them to be in the front seat of your car. And then there are some people who are just in your life. You know, I don't know about you, but I have some family members, they're still in the car. I mean, they're there. They might be in a trunk in the back seat... Or in the Way Back! ... but they're in a car. I haven't decided to kick them out of the vehicle yet. They're in the car. But they're not well enough to be in the front seat and that's okay. I still love them. But there are some people who have just had to get out. It's okay, they just have had to Get out of the vehicle, because my car is going in a certain direction and maybe they didn't want to go that way. They weren't kind of on that path. So, like, hey, let me let you out so you can get to your particular destination. And I love you.  Yes, and I didn't even think about the perspective of they have to be well enough to be in the front seat because you will share the load. You will go back and forth. Oh my gosh, look at that. We could write a whole book around that statement. I need to get her name and number. I just need to get her information so I can quote her - make sure I give her the credit, but I have a whole lot that I can write around that not everybody is well or healed enough to be in the front seat of your car.

Heather Newman 

Yeah. I think that is an amazing analogy. I've never heard that before. I think that's so cool. Well, and it's also like, you know what? When you're in a car, you want to share the load of the driving and the responsibility and all that stuff. And when somebody is sleeping, or, you know, every other thing that maybe you don't want while you're on your road trip, that's hard too you know. And then people get mad sometimes. They're like, Well, I'm not important to you anymore, and dah, dah, dah, dah, dah. And it's not that. It's just that, you know, sometimes it's distance. Sometimes it's you don't live next to each other or whatever. Just things change. Yeah, it is interesting who's in the front seat and who's in the other. I like that a lot. Yeah, or your navigator. You know? So interesting. Yeah. I had someone also say to me, he's actually a tarot card reader. And he said to me, he was like, you know, you're probably in a lot of people's first ring of a phone call if something goes down. You probably are too, you know?

Chevonna Gaylor 

Yeah.

Heather Newman 

Like clients, family, but also extended because of what do for a living, right? And he said to me, he was like, you know, he was like, maybe you need to give pause and know who your inner ring is for your like immediate responses. Your folks, your honey, or whatever. And then out and maybe you don't necessarily have to be the first person of all of these people, because when they don't get a hold of you, they will they will try number two, number three, number four. And maybe that's ok.

Chevonna Gaylor 

Yes, yes, that is really important - being able to consecrate that time. And what helped me to realize that was, what I found was when I would pour out so much to other people, the people who were closest to me who were on the front seat of my car weren't getting the best of me. And I realized I had to save the best for them. I have to say the good stuff for them. They deserve the good stuff. Yes, they deserve the good stuff. Like even something as simple as sometimes the way we would talk to - my pastor said something in a sermon. He was talking about how we will talk to others better than we'll talk to our family. And I was thinking, hmm, if I'm out in public and I need somebody to hand me something or throw something away, I may say, Hey, could you please throw that away from me? But if I'm talking to my kids, it's like, hey, throw this away. And I thought about it like, Oh! Why am I treating other people with more kindness and respect than I treat the people who are closest to me? And that really shifted my energy and it let me realize they deserve my best.

Heather Newman 

Oh, yeah. Yeah. I don't know what it was, something I saw, where the moms on the phone. And she's like, (sweet) Hi, Judy. Yes, of course. Of course, I'll bring that pie and blah, blah, blah, blah, blah, blah. She hangs up the phone and she's like, (angry/yelling) Like I said, God dammit!

Chevonna Gaylor 

That is true. That but that doesn't - mind you, I have failed in that department many times. I specialize in working with adolescents, but ooh, each of my kids during that adolescent phase, I was not the best mom to them. And I tell people all the time, it's so funny when people come in, I say look, especially because I'm in a community that's relatively small. And like Arlington Heights was like point 1% African American and that was me and my kids. (laughing) We were that point 1%. Canyon Lake is similar, right? And so, people know if they come in and do therapy with me, they know that there's some cute little brown faces around they have the last name Gaylor, which is not common, and they may belong to me. It's very likely that they belong to me. And I tell them, do not judge me. Do not judge me by my children. They're amazing. But just because I am a therapist doesn't mean I'm perfect. Doesn't mean I'm a perfect parent, doesn't mean I'm a perfect partner, doesn't mean I'm a perfect person. Don't expect that just because I offer healing to other people and emotional support to other people that I don't have meltdowns myself.

Heather Newman 

Yeah. Trying to get it right, right? And whatever right means. Words like normal and right kind of bug me.

Chevonna Gaylor 

Exactly!

Heather Newman 

You know, just try to be your best, I guess. Do your best.

Chevonna Gaylor 

Yes! Trying to be our best. Trying to grow. Trying to be our best. Trying to be the best friend, trying to be the best person. And goes to the third, the personal cup, like that self-love. Because I love travel and adventure. I love being able to read a good book. You know, what fills your personal cup? What do you love to do? Like what makes you just feel your best personally?

Heather Newman 

I think travel definitely has been one in my life. I love writing. I love to be honest. To write stories. I love a good book, too. I really love reading and learning. And then I collect art museums. If I would have taken more time in school, I would have done an art minor. Just I love art.

Chevonna Gaylor 

Wow, that's awesome.

Heather Newman 

Yeah. So those kinds of - and getting outside. For sure.

Chevonna Gaylor 

When can you tell? Like when is your radar - When does your alarm go off that lets you know that at least one of these cups is feeling kind of empty? What's your telltale sign or some of your telltale signs?

Heather Newman 

I think when I get angry about like, wanting to exercise or something, you know what I mean? Like I know things that are good for me and then I'm like, I don't want to do that. I don't feel like it. And then I'm like, well, if you're acting like that, that's actually what you need to be doing.

Chevonna Gaylor 

Oh, that's powerful!

Heather Newman 

Yeah, And when I get angry about certain things, I tend to write about them instead of just - make it into a learning moment you know? I've read a lot of books, like going through a divorce and moving to a new city, and I've done a lot of wonderful reading about things that I wish I would have read eons ago. Like there's a Codependence No More, I think is a really great book.

Chevonna Gaylor 

Mm Hmm! I recommend it all the time.

Heather Newman 

Yeah, that was an enlightening book for me, and I love - I have the journal. There's a daily journal. And I really like that and I kind of use it over and over again. And I write in it sort of overtime and stuff. But that I think, because I think everybody's got a little bit of codependent and a little bit of narcissist in them, depending, and we have that sort of scale, right? And sometimes it flips, depending on who you're with. So that kind of to me was a big breakthrough. And taking care of myself. I'm very high energy and I put myself last and I know that, and I think that's affected my relationships. If you aren't taking care of yourself. It's RuPaul right? If you aren't gonna love yourself, how the hell are you gonna love anybody else?

Chevonna Gaylor 

Because you become a martyr and you become resentful.

Heather Newman 

Yeah, yeah, and yeah. And other people, I just don't like that either. Take care of yourself, whether it's by working too much or, you know I watch other folks who are dealing with addictions. With not just having an addiction, but it's dealing with somebody that has one, you know? It's a lot. I've seen parents or friends or whatever, that tear their hair out of their head, because they're like, I love this person. I'm trying to help. I don't know what to do, and it's exhausting. So, I think I try to identify the cups and I like talking about things. I'm very, very verbal that way. And also, I try to ask inquisitive questions as like a manager of people. Not just How are you feeling? But like trying to do like a scale of one to five. Like, how are you feeling? And we do it that way. Yeah, that's a good question.

Chevonna Gaylor 

I'm sure that insight comes in handy at work, with leading teams for sure. With communication styles and the inside. And all of that is very valuable for leading a team and makes them feel like they can trust you because they feel connected and heard.

Heather Newman 

Yeah, I try. I try. I mean, I think you get to a certain age too. I don't know, maybe you find this, I feel like there's like, I dropped in kind of in my 40s, you know? In a different way than I was in my 30s. It was kind of like, It's all about me and all this stuff. And I'm kind of like, Yeah, it's about me, but it's about me raising other people up and bringing people along because I've been helped along the way, and I keep going, Oh my god, am I really 48? When did that happen? You know? And you're the adult in the room.

Chevonna Gaylor 

Yeah, 40s was - when I passed that threshold, that was actually exciting for me because I realized that although I had significantly changed, obviously, I was more confident in my 40s than I was in my 20s because I was just comfortable with - I'm more comfortable with who I am. And I just stopped caring as much about other people's opinions. And that was so liberating in my 40s. That was the biggest transition of my 40s.

Heather Newman 

Yeah, I agree with that completely. For me, too. Yeah. I mean you still care about some, but I feel like some of that imposter syndrome and some of that other stuff kind of goes away, depending on what you feel is success. For you, for your job, it's about having a good number of clients. You do so many things is what I'm trying to get to that get to. And that feeds you, I would imagine, in different ways.

Chevonna Gaylor 

It does. Every role feeds me in different ways. And when I was in undergrad and grad school, I looked at all my textbooks. And every single psychology textbook was based on a theory of an older white male. Every theory, every image. And I said, there's emotional healing that needs to happen for the entire world, but that's not reflected or represented in these books. And I was absolutely determined to change that. And so, by changing that, the way to change that is just to walk in my purpose, and I literally put myself out there in every capacity that I can. If there is a way for me to go and face forward and make a change. I do. And sometimes when I'm tired, and I want to give up, actually the other people who are watching me - I had someone call me about an opportunity, and I was in a car with my youngest, my 15-year-old. And I was just feeling already overwhelmed. That was supposed to be my off day and I was on a business call. And he happened to be in the car on my off day, and I'm taking care of business and the person was telling me, Hey, I've really been talking you up but I think there's some great opportunities that are gonna come down the pipeline for you. I'm really excited to collaborate with you on some projects. And when we hung up, I almost started to tear up and I was like, I don't think I can take on, although that sounds so exciting. And my son was like, what's wrong? I'm like, I don't have space for any more projects. I don't think I have any more to give. And he checked me immediately. He said, Mom, you always say that you want to be the absolute best, that you want to be the greatest and you want to do the most. You think that you can do that by saying you're tired, or that you don't want to, or you don't have more room, or you can't do anymore? He's like, you got to figure out how to make it work. If you want to be the best, then you got to be willing to do the work. (laughing)

Heather Newman 

And you're like, Well, I did something right there!

Chevonna Gaylor 

All right, but what about you? I'm your mom. He's like, I'm 15! All right! You got to do the work. He starts giving me the speech. Do you think Oprah said she can't take another series on or another part on another project? You think Oprah? I'm like Oprah has a team.

Heather Newman 

Love it. Oh, yeah. When people throw our Oprah or Beyonce at you, you're like Okay, they like they have a few people helping them by the way. But that's all right.

Chevonna Gaylor 

Exactly. Publicists, team. They're not going home to clean toilets after speaking.

Heather Newman 

The point is there though, right?

Chevonna Gaylor 

Yeah, I get it. I got it. I felt supported. I felt like it wouldn't be taking from him to walk in that purpose. So, it does heal me, it feeds me. It makes me feel like I'm making an impact. Yeah, yeah, absolutely. But it can feel overwhelming. I'm the president of our local chapter of the statewide California marriage and family therapists. We have local chapters and this year I'm serving in the chapter. And being emotionally heavy, being definitely the racial minority, and having to lead a team of other clinicians that sometimes struggle with understanding inequality and inequity and injustice and the impact, especially because of in this area, limited exposure. Yesterday, I was supposed to kind of lead my team and we had to have our board meeting and everything, and I wasn't, I didn't want to. I didn't want to be the leader. I didn't want to be the black leader with the burden of making sure that everybody is aware of the fight of the black people in the world, especially in a clinical setting. I didn't want to. But I realized that this is what I pray for. To be able to have an impact and make a change from a leadership perspective. So how can I make an impact and then not want to do it?

Heather Newman 

I think you're allowed to have both feelings.

Chevonna Gaylor 

Yes. To have those feelings and still just keep pushing. To be able to feel like I don't want to, but I know I've to and I'm called to. So, let me see what I need to do to fuel myself to do it.

Heather Newman 

Yeah, absolutely. Thank you for doing it - one. Because it is - in conversations and reading and some of it for me like, and I say it from a place of, you know, I'm sitting in a really nice apartment, I have a great job and all of that, and where I was dropped into the world with the privilege I have, but I also see people and sometimes I'm like, I don't really want to talk to you unless you've like gone to read these three books and watched a couple of movies about this because I can't have this conversation.

Chevonna Gaylor 

It's exhausting! It's exhausting, but then the change can't come without it.

Heather Newman 

Yeah, without conversation.  Without connection, without you know, the change can't come without that. And that sometimes it feels like a heavy, heavy task, I want to say burden, but not necessarily a burden. I remember when we were in Illinois. We were there and in Arlington Heights, and my one of my first jobs was they had an after-school program. And so, before and after school, so I supervised the after-school program and I had all these like little high schoolers that would come and help with the elementary schoolers at the elementary school. They'd do the arts and crafts and I oversee - it was kind of like a Boys and Girls Club type thing, but on the elementary school campus. This cute sweet 18-year-old staff, she said, like, in the middle of the year, she said, you know, you guys are the first black family I've ever met or seen in real life. Well, she's like, ever, I've never ever, ever seen a black family in real life. And I thought, honestly, I thought, first of all, how awesome it is for her to have met us. What a great teaching opportunity. So, it goes along with it. This is heavy, like Dang. So, if we mess up then she's like, Hey, Black families suck. (laughing) I knew just one.... Hope you don't screw up, right? Oh, my goodness. Wow. No pressure!

Chevonna Gaylor 

Also, what a great opportunity and how grateful I was for her to feel comfortable enough with me to disclose that. And it was just such a great relationship and such a great connection. So, through the exposure we make the change, the conversations, right?

Heather Newman 

Absolutely. Yeah. We must, we have to, and it's one of the things you know? I wanted to ask you about - I’m excited to, I haven't read it yet, but I want to read your book. I was looking at The Emerging Healer, adding insight and impact to your mental health work. And it struck me I was like, I think everybody should probably read that, especially if you're in a position of management or whenever you're dealing with people, right? I mean, that's a layer.

Chevonna Gaylor 

Yes! It's the book, also I thought about changing the title, the subtitle at least, because it gives the impression that it is just for mental health workers. But there's a level - what it is it's for people who have insight or who are seeking insight to go a little deeper, right? Because what I do is, I teach people - I'm very transparent about my story. So, I use a narrative approach. So, I transparently share my story, interwoven with clinical insight, interwoven with kind of tools that people can use to get better connected to other people. So, each chapter has a blend of my personal story, how my personal story impacted me professionally, and then here are some tips and tools that you can use to apply in everyday life.

Heather Newman 

Love it.

Chevonna Gaylor 

And then it ends with questions. So, like there are bullet points that are for like, if you are a therapist, do this. Because so many therapists would say, I went to school, and I got out of school, and then I sat with a person who came to me for their support and their healing and I had no idea what to do. Because all that theory and textbook and reading doesn't prepare you for someone who comes to you with heavy pain and is like, Oh. So, I give really concrete tools. And then there's also a processing question for anyone. Like, for example, one of the chapters is called What's in a name? So, I talk about where my name came from, and just kind of tell the story about my name, and my feelings about my name coming up, right? And so, I talk about the fact that I really didn't like the name. I thought it was something - it was so different - and I thought it was, I don't know, stereotypical. And then it was spelled all different and I always had to explain how it was spelled, and it was just frustrating. And then I include an article by Ayesha Curry, where she was talking about her name as well and how her parents, her father, loved the song Isn't she lovely? by Stevie Wonder. And the daughter's name is Ayesha that he was singing about. So, she talks about where her name came from and how she learned to appreciate it. So, I also tell people that when you ask the person, where did their name come from? You're asking about them. So, I go on to the power of words. When you speak over a person, the significance of their name is spoken over them every time you say their name. Right? Then also, even if a person doesn't know where their story came from, that's telling of their identity. Like where did your name come from?

Heather Newman 

My name Heather comes from my mom and dad. They wanted to name me Sean or Heidi. Started out there. And then I believe there's some Scottish and Irish in my family. And so, Heather came from that. So yeah.

Chevonna Gaylor 

So, what I heard from that is every time they spoke Heather, they spoke heritage, and they spoke love.

Heather Newman 

Yeah.

Chevonna Gaylor 

Because they were so intentional about picking your name that they mulled over several name choices, which means that they really care significantly about you. Then they wanted to give you something that was indicative of the heritage of your family meaning. So, every time they spoke your name, they spoke those things over you. And I'd imagine that you carry that love and that heritage with you throughout your lifetime.

Heather Newman 

Yeah. Yeah, I've never heard that. But yes, yes. I love it.

Chevonna Gaylor 

So, there's power in that. So now if you're a therapist, and you're fresh out of grad school, and you have no idea what to say, you're sitting there and you're stuck. Like literally stuck on stupid like uh, What do I say to this person? Ask them, Hey so where does your name come from?

Heather Newman 

Interesting.

Chevonna Gaylor 

Just that conversation can ease into like, if they say, I don't know, or whatever, wherever it goes, you can follow their lead and in guide that session, based upon just that question.

Heather Newman 

Right, and that tells you a lot about their family, their parents, how they feel about their parents, how they you know,

Chevonna Gaylor 

Even if they say I was born in the system, I don't know, I never knew my parents. Okay, tell me more. Or I was named after my father and he's in jail and I struggle with that. Whatever it is, it's so telling.

Heather Newman 

Yeah, it's fascinating. I love that. Because when you're working and you're your manager or you're any of that stuff, sometimes you're How do I start a conversation with somebody I don't know, trying to get to know them and get to know me. I can't wait to read this. Yeah, that's super cool. Interesting. I can probably talk to you for another hour or two or four or 16. But maybe I'll take us into our last question. Moments and sparks. Moments in one's life that change us and I'm wondering if you could share with our listeners if you can pick one or maybe a couple - person place thing but quote - that really seat you in who you are in this moment in today?

Chevonna Gaylor 

Oh, this moment today. Wow, that's a big one. Wow that's pretty powerful. Okay, so one more time, what was the question one more time, because my brain went everywhere, I'm like Oh I can answer so many different ways.

Heather Newman 

Yeah, you know its moments, sparks, and its people, it's a book, the answers are all over the place all the time. Something that you would say, you know what? That moment, that thing, that really when I sit and think about sort of today where things are in the world with me, all of that, something that either changed you or sparked something in the way you think?

Chevonna Gaylor 

What I would say, honestly, I'm gonna use a very funny story to that seems so surfacy, but it's going to kind of tie into more depth, Okay? So... lately and when I was growing up, I've always had kind of thick hair. Not super long but big kind of bouncy hair for me. And it's been something that I love. Now as I got older, over the last couple of years, my hair started thinning and I wear my braids a lot. It started thinning and I had resigned to the fact that maybe you know, it's hereditary. I'm getting older, it's hormones, it's genetics, I just have to accept this. However, over the past six months, I've been intentionally pouring love and light into myself, mind body and soul, including my hair. The products, the way I talk to my hair and my body. The way I talk to myself, the way I nurture that area of myself. And today I left the salon and she's like Your hair is back to where it was. It's actually thicker. My stylist is like it's thicker, the curl pattern is healthier than it was before. And she's like I'm really loving the way your hair - and I said wow, what you feed will grow. Like no matter what, don't let any of the - if you nurture something, it will grow. So, what I got today was if I nurture something in my soul, it will grow, and God is a restorer for me. Spiritually God is a restorer. So, there is restoration possible in anything that looks bad. So, it just resonated with me, like my husband and I when we were a young couple, I bought a home. And in the housing crisis, we lost that home. And it was devastating to me, but what I got in the message from my hair being restored was that home ownership and property management can be restored. That Investment can be restored, that relationships can be restored. Nothing that appears dead is gone. There's always that hope for restoration if I desire that, and I pour into it. So, I know that may sound silly, but really it was a profound message for me in this season of restoration in every single area.

Heather Newman 

I love that that. Yes.

Chevonna Gaylor 

Restoration is possible.

Heather Newman 

Restoration and feeding your soul, and the power of positive thinking and words and intention.

Chevonna Gaylor 

Yes, yes.

Heather Newman 

And you know, hair is a big deal. (laughing) Let's be real.

Chevonna Gaylor 

I just was not willing to accept the fact that oh, this is just something I need to resign to. This is something I just need to accept. Mind you, there are gonna be areas where acceptance needs to come. But that was not something I was willing to accept. I wanted to see if there was a way for me to change it. And I think that for ourselves and our lives, knowing that one of the things that I love to live by is You can heal. So, I'd love to have people know that if you're in a season that is hurting or difficult financially, physically, emotionally, interpersonally, medically, you can heal. I believe that we can all heal. I just released this. I'll send it to you, the five-step blueprint to healing

Heather Newman 

Okay, cool.

Chevonna Gaylor 

And it gives a five-step blueprint. I write out a five-step blueprint to what it looks like to heal. Because I believe that Everybody can heal. It will take work, but everybody can heal.

Heather Newman 

Yeah, I can't wait to see that. That's awesome. I'm with you. I say yes, yes.

Chevonna Gaylor 

Yes, yes, yes. Yes. So good. Oh, well, I'm going to put The Emerging Healer link there, and your website is chevonna.com. We'll put that in there.  Yes, and see, so I didn't like the name. And then at the end I realized with this unique naming, unique spelling, I get chevonna.com. I mean, who gets their name as their website? Like Thank you. So, I have to thank my mom since she named me. And I've mentioned that in the story, that I learned to love it and appreciate the uniqueness of it, and it has been advantageous for me professionally. However, although there is so much depth, so much vulnerability, so many life lessons, and so much power in my book, and I share pieces of my mom story and my father story and just all of that, and the book is really powerful and engaging and entertaining and in depth. And my mom heard the whole story and at the end she says, Hmm, so you don't like your name? (laughing) Is that the Only thing you got out of my book?

Heather Newman 

Nothing like our moms, to give us What? What?

Chevonna Gaylor 

That one thing.

Heather Newman 

That would be my mom too. Oh my gosh, that's hilarious. Oh, you are so wonderful. Thank you for what you do in the world for so many. I know you. I know because I know I know you and I and I know of you through lots of friends, and I know how much you reach out and touch people and change people's lives. So, thank you for what you do. Really.

Chevonna Gaylor 

Thank you for having me so much, and for giving me this platform. And I can't wait to see you face to face and give you a big old school hug.

Heather Newman 

I know. I know. I'm like yes, please. Sometime soon for sure. So okay, well, thank you so much again. I really appreciate it.

Chevonna Gaylor 

You're welcome.

Heather Newman 

All right, bye. Everybody, that has been another episode of The Mavens Do It Better podcast, and here is to another big beautiful day on this blue spinning sphere. Thanks everybody. Bye. The original music on this podcast was created by Jesse Case.

EPISODE 82: KRISTIN JUEL - MUSIC MAVEN

Introduction

Welcome to the Mavens Do It Better podcast. And now your host, Heather Newman.

Heather Newman

Hey everybody, here we go. Here's another episode of The Mavens Do It Better podcast, where we interview extraordinary experts who bring a light to our world. And today I have a fantastic wonderful colleague and friend on, Kristin Juel, who I met back in the holiday times. Been a while but thank you for being on. Yes. Hello! And where are you coming to us from today? Beautiful behind you -

Kristin Juel

Aww, thanks. Yeah, live from Hollywood, where we are currently quarantined.

Heather Newman

Yes, and I am currently quarantined in Marina Del Rey, in my HQ as well. We were just talking a little bit before we got started. This is the first podcast I'm recording since the Coronavirus broke out, so we were talking a little bit about that. And I'm happy to be talking to another beautiful human being. How are you doing? What's going on for you?

Kristin Juel

Yeah, I'm good. I mean, these times are strange. And so obviously I say that just to start and preface everything, but yeah, it feels good. I, probably like you, I've been remote for 15 years. More than that - since forever. And I've had clients for so long that you know, sometimes you go to their office and you work from there. Sometimes you have an office, so sometimes you're long term on something. The last seven years since I started this company, we've all worked remotely. We have to, so it's been great to like, I feel like we're just positioned for this. It's business as usual for the most part, with the exception of the fact that obviously, no one has toilet paper

Heather Newman

Right, absolutely. I've worked from home since 2006 as well, so setup, you know, I've got three screens and the microphone, like all that stuff. But, you know, I get my juice from (not the siren that's going by which, you know what, that's life right?) In the Big City. But from going to in-person events, right? Because I do a lot of speaking and all of that stuff. So, I'm home home, and then I go and I'm like, Woohoo, and then I come home and I'm in my Netflix action and whatever else. Will you tell everybody a little bit about your business, because that's why we're here - to talk about that. But I bet you get the same thing a little bit. You know, where you work from home and then you're out with musicians and everything that you do. Well, tell everybody about Juel Concepts. It's great.

Kristin Juel

Yeah, I totally agree. I know exactly what you I mean. It's almost like you come home to rejuvenate so that you can go out and be, you know, on, frankly,

Heather Newman

Completely. Y

Kristin Juel

And I have always been very extroverted, seemingly yourself as well. But I have recently, well not recently but about eight years ago or 10 years ago, I started looking into a lot of things that what that means, and it turns out even if you are extroverted, you still need to have that place where you go to where you can, like, calm down and reconnect with yourself. So, I've been very, very diligent about that over the last few years too, so. Okay, so where do I start? Juel Concepts is a company I founded seven years ago. And it came at a time when I was very fortunate to have been working at a major company for eight years, called Kaiser Permanente. It's a health care company.

Heather Newman

I'm a member. Exactly. I think half state of California is a Kaiser member, so that was a very good position whereas a national person, I was brought in to do brand strategy. I focused on consumer and member engagement. Again, Kaiser is a system that you have membership. So, I got to do great projects for eight years, where I designed - we went from the thrive campaign through to the lifecycle of a member. So, like from the cradle to the grave, it is what it is, but every single touch point. And when I got there, so I did not want this job. I had already had a background in advertising and brand strategy for I think at that point, it had been 17 or 18 years. Or no - 15 years. And I didn't want a job. I was working at TiVo. I was doing consulting contracts and I really loved it, but they came in pretty hot and it was a really great opportunity. So, I took it and thought, well, I'll be there for a year. And it was eight years later. During that time, I really pivoted my career from just the advertising and strategy part to including music as a component for what I did, And it had always been there. I had always wanted to do something with music I loved. I did some freelance projects for MCA for a woman named James Simon in the 90s, mid 90s, late 90s when I was in California, and I had loved it so much, but they really couldn't afford the overhead of a person like me to be honest with you. So, I backed off of it and stayed in advertising. So, when I left, after the time with Kaiser, I basically was like, let me see what I can do using music and we instituted use of music and I built the business case. We built the business case as a team, for use of music for engagement and better health, but also, anytime that you could do consumer facing events, we found that it was really popular to put together an activation around music, where it was like sometimes if we sponsored the Nike women's marathon, we would also do an activation that was like When they zig we zag. So, it would be like, we would have massage therapy components for the marathon, as opposed to talking about running. It's obvious conversation. We wanted to have unique conversation. So, the whole point was build the brand through the discovery of something, revealing something unique and unexpected. Cool.

Kristin Juel

And that's a brand strategy. That's what we do. So, I left the company. After eight years, I was offered a package during a restructure and I was like, That's good. And I was like I love you. Thank you so much. We good here? Okay, cool. No harm no foul. I'm awesome... out. So, I started this company literally the day I got the indication this was happening. So, it's seven years, officially on March 13.

Heather Newman

Congratulations!

Kristin Juel

Yeah, thank you. It was fun. The first year was the hardest thing I think I'd ever done. Well, that's not true. It got harder. The first year was hard just to get your footing because you don't know what you don't know until you don't know it, right? You're in front of someone you're like, I don't know. I think I can do this. And, you know, no one really - I'll say it's not an inclusive industry. But then again, I worked in 35 different categories. I can't think of many that are - no one really likes to see someone new coming in and shaking things up. So, I was lucky at Kaiser again, I got to spend a lot of time at TiVo and Kaiser with innovation. So, the sense of iterative design and sometimes disruptive but mostly iterative, it feels very, data driven pieces, informing - we called it art and science - you couldn't - you Shouldn't create a brand with just the science. It's can be very challenging to come from that area, and there are many brands that do it and they discount and they do things that don't necessarily help them in the long run to create what we like to do, which is the value that you hold in the consumers heart and soul. Like what that's about. So the first year I did some projects, but most of the time, I was just trying to figure out like, I met with the Grammys, and I met with Live Nation, and everyone was like, you should work here and you should work there. And then it turns out someone told me the industry is like a burning building, and you're trying to run in when everyone's running out. So, you should really just create something yourself. It was great advice, a little hard to hear. But I've had those moments over my career anyway. So, I took it, I took the Dharma head on, and went right for it. Started with management and then realized that the holes that artists face are actually really good, best suited for me to help fill them with marketing too. And I have that background as well.

Heather Newman

Yeah, for sure. Wow. So, an auspicious beginning. Yeah, I'll say, yeah. It took a while. It took a year to figure out what we were up to. But then once it got started, it was like, Okay, and then it took a couple more years to figure out how to make money. And then that's still a challenge. It's definitely about the hustle. Being a business owner, you know, I've been doing it for a long time as well. 2006 for me, and you're always looking for the next project and working really hard. And yeah, my business came out of me leaving something else as well. You know. l remember, I think we had this conversation when we met and I was like, you find connections with strong people who have had to reinvent themselves and I feel like that's why I look at even the artists that I work with, some of them have been doing that and I'm here for that. Anytime someone needs to reinspire, reinvent, reconfigure, course correct - all of that. It's just, I think it's a very rare opportunity that people get in life. And you should really go for it like that. Well, why not? Completely. No, I agree with you hundred percent. As you know, I had Shelly Piken on the podcast not too long ago. She's just so great. We had so much fun and thank you for that. When we all met same night you know? And what is the name of that hotel? My brain... Oh, the Sunset Marquis. Sunset Marquis - I was like wait a minute what is it?

Kristin Juel

That was your first time there, right?

Heather Newman

Yes, it was my first time. You know, I'm still newish to LA and so it's cool to go to something that's so iconic. And the Morrison Hotel, the gallery. Just being there. I was like, Okay, wow. Yeah, it was an incredible night. That was a really good night. It was a fun one. And yeah, Shelley's a really great example of someone I can - You want her to succeed. You know what I mean? Because she's already a legend. You know, She's got it. Literally nothing to prove. I had to introduce her at this showcase, and I was just like, There's just nothing left to prove. I think it's just a matter of when she finally decided she wanted to leave, like I did. But what legacy are you leaving behind? You know, it's one thing to have helped somebody. It's another thing to do it yourself. Right? She wrote the lyrics and gave people their stories. Now she's telling her own story through her own lens, and I'm honored to get to partner with her on all of that. And it was a really fun interview I got to listen to. Yeah, we were trying to get ready and we'd met a little earlier. We're like, I need to zhuzh and so I need another hour. And we're doing video, so big shout out to Shelly.

Kristin Juel

We love her. She's an artist that we get to work with. Releasing her album this summer. And it's been a journey with that, and definitely now even more than ever.

Heather Newman

Yeah, no kidding. Well, and you have worked with Hamish Anderson for a really long time. Oh, yeah. Since that first year actually. Yeah, he came in straight away. He already had a different manager and they brought me in to help with some brand strategy. And the former manager was a little different background. Fortunately, I had spent some time on a personal level with some people in the industry. You never realize - I think that was probably my biggest learning curve, knowing how to ask people for help, or who to ask for help. If you can ask for help. And so, for the first few years I didn't, but opportunities would happen to me. Things would happen. When I was with Hamish for instance. Actually, in general, it was just amazing that the universe would give me these little tiny things that you just go, Oh, oh, that's what that feels like. So, like one night, I was working with a band whose lead singer was the basis for Hamish. But I was friends with a person named Gary Clark Jr, who is a great blues guitarist who I adore. And I was early on that tip because of Kaiser truthfully, because I was always looking for artists who were trying to do new things because we would do events and things. So, I was like, let's see what this guy's about. I went to see his show. I think it was actually a Sunset Marquis show that he did when he was there. And then I saw him at South by Southwest, and I had seen him a couple times. And then we got to be friends. And one night I'm in New York with that band who had introduced me to Hamish, and I started working with. And we're in New York doing the show all of us together. And Hamish's show was the next night but the band he was working with was Blizzard the night before, and it had been my birthday. And I remember being like all in a celebratory mode and whatever. Everybody came out to the piano bar for the show for Antigalactics and we were like, Oh, this is great. And then it was a terrible show. The sound was horrible. It was like the worst night I've ever had. Actually, Hamish left early because of that because he was like, whatever, and I was like going fine. I'm just a friend. And then then I walk outside the bar and Gary's standing on the street in New York and I was like, What are you doing? He's like, what are you doing? Then we just started talking and as the night progressed, I said Listen, if you want to blow some 22-year-old kid's mind from Australia, come to the Rockwood tomorrow. And he did. He showed up and Hamish's mind was literally like blown. It was like, How did this happen? Because I never even told him I knew Gary. There was no reason. One thing I don't do is I don't over promise and under deliver. Yeah, sure. Absolutely.

Kristin Juel

So that happened. And it was a very funny moment for everybody to realize like, that's again an indication where that night they met, they bonded, they had a good time. I had a great time. Hung with Gary for a while, it's just a really fun night and fast forward to five years later, I finally wrote an email to his manager and I was like, Listen, the work that he's doing is so important and Hamish and I would love to support it in any way, this last album that he did. And then the next day, we had an offer to do the tour and hustle in Australia for Hamish, so you know, if it took five years, these things don't happen overnight. You kind of figure out what you can do, and people use that word hustle all the time. I just think of it as being proactive. I think it used to be a negative connotation. And now I'm like, Well, I'm just gonna let it be. It is what it is. I call it hustle. I think it's proactive. It's one of the tenets of brand. I'm not going to wait for someone to tell me it's okay to do it. I'm gonna figure it out.

Heather Newman

Yeah, I agree with you. I mean, that word hustle is, well, first of all, I think learning the hustle in the YMCA with my parents back in the day, that was super fun. So, my connotation to the hustle is that, but it is, like hustle or productive. I was talking to somebody earlier that she was talking about, you know, just saying yes, as well. Every project that I got, in my early my career in technology, in and around Microsoft, was because I was like, Yeah, I'll do that! Didn't necessarily know what I was doing, but I said yes. And you know, 20 years later, I have all this experience doing all kinds of things because I said yes to them. Right? Or after it or asked the question, Can I do that? Will you be in my advertisement or will you play my show or whatever? Right. And I think that's the thing about people in small business and people like us who are consultants - That you have to be like that. You have to be proactive or you're never going to get anything. No, for sure. I think you don't wait for people to literally I'd rather, and this might have been a Kaiser thing, but I did learn to ask for forgiveness versus permission. And I'm a problem solver. That's why my career works so well. For me, I thought it worked well, because I would get a request. And they don't know what they're asking for. So, you have to figure it out. None of this has changed. We're all in the same boat. But when you're a consultant, you hear what people are saying, you process the information, and you go back to them with an opportunity or a solution. So, you know, when I hear hustle, I'm like, well, that just means that people thought it was like a like side project or something like that. A really easy thing for you to you know, bring in, but a lot of the work that we do isn't easy, you know what I mean? And again, even Hamish going that tour with Gary, you know it was five years to the day in the making when we were on that thing and that and those five years, he had to spend the time building Hamish. You don't just get to do (I mean some people probably do) but you might be ill equipped to pay it off. So even though perhaps it could have started sooner, I'm happy it happened when it did because Hamish was prepared for that role. He knew what he was doing, and it was very rewarding experience altogether for him, and it definitely moved the needle. But again, had we done it five years sooner, when we had an opening up for BB King even, I think back to all that and it was like that was a huge deal too. So, each of the artists, you know, they all kind of come into us in different phases of their career. And you know, Hamish was truly baby band when we met. Like radio, but nothing really was spinning. And so, he's like the biggest case study of what you can do if you're consistent in your messaging. Yeah, I think it is that that took five years. I mean, you probably have this too in your career. There's a quote, the quote is like, They might not remember what you say, but they remember how you made - ... how you make them feel. Yeah. And I have people who come out of the woodwork that I worked with in like 2005 or 2006. And literally, they're like, the last time I was with you was when we were on show site in a bar in New Orleans. And what are you doing right now? Are you still doing your stuff? And it happens a lot. And it's one of those things it's like, I'm so thankful for that. Also keeping up with people and stuff, but sometimes like something like that comes out of the blue and it changes everything, right? Yeah, and that's amazing. It comes from the Universe. You know, like if you if you put it out there, I mean, I am a big believer that intention gets you everywhere you want to be. You have to believe it. You have to go for it. If you have hesitation in your mind, it's not coming to you. And I know that maybe it's a little esoteric, and perhaps even Californian of me to say, but I'm an original East Coast person who has the values of work hard, and these rewards come to you. But if you're working hard at like, you know, something that's not serving you, well, then, you know, you're really building a career in an area that's going to never be good for you. So, I feel like all of our artists and myself included, we all need to be a litmus test for what feels right. You know, music in general should be a feeling-based thing. The analytics and the algorithms that go into it can change the conversation, obviously, shed light on things that are challenges or opportunities, but I do feel like the work that we do is better served when it's authentic to you. You are the person, you're the only one that can really make it that way. You know? Yeah, I'm with you, I believe 100% in what I like to call the Woo. You know, I mean, to me that putting things out in the universe, saying positive things, talking about what you want and the authenticity thing. Yeah, I believe that 100% I love that that's the way you work with your clients. I mean, that shines through in artists as well, right? That's why people connect so deeply with certain artists and others. They're like, Oh, they're cool. And they may be a megastar. But there's some people that people just go (sigh), and it's because they're authentic, and they share a story. And sometimes it's the GRRRR and sometimes it the YAY. And you mentioned east coast. I want to talk origin story. Let's talk about where you grew up and where you come from, and all that. Yeah, no, I totally am. I was born in Scranton, Pennsylvania. Ah, ok!

Kristin Juel

My first house, my parents lived in a place called Jessup, Pennsylvania. I'm Italian descent I know you can tell right? But my mom was Italian. So, my family was basically like we were raised in an Italian community. So, I got to be this really grounding. It was very fun. And we moved to the Poconos after, because I was 13, I think it was - no 10. I was 10. And I went to school in the Poconos. And then right before I graduated high school, my mother passed away. So that was pretty transformative for me. She had been sick with lung cancer for nine months. And during that time, that was like my senior year and like, what are you doing with your life? And I remember I applied to Pepperdine, and I applied to SMU and NYU, and I did okay. I got into them. The one I really wanted to go to Pepperdine, but that was obviously when my mom died. My dad was like, maybe you could stay closer. So, I went to NYU. And I was very fortunate to have been able to do that. I learned a lot about myself because when you're 18 and you go to New York and you have - I'd only been there like twice before. I had no clue what I was doing. I used to say I had the word Evian on my forehead, which is naive spelled backwards. And just walk around like this. I'm like this Pennsylvania thing, like what? Yeah, that didn't last long. That shine - held at gunpoint my freshman year, like within three months. Yeah lots of lots of turnover. I had, like 16 roommates. A big turnover at NYU. My freshman year moved off campus into the East Village and had the time of my life for a couple years.

Heather Newman

Yeah.

Kristin Juel

It's funny because when you look back on it, it was like Blues Traveler Spin Doctors, Joan Osborne. They were all the bands at the time. I'm dating myself, but I don't care. I'm literally gonna be 50 this month and I'm like Whatever, I'm here. My mom died at 46 so all of my life has just been like that thrown into Let's celebrate every day. I'm just yoloing. I've been doing that - I didn't even know it was a term. So, yeah, John Popper and all those guys were doing all these great music things and I was super into the scene. Then Mary J. Blige came out. It was all music like, I love music, I love music. Then my internship, I worked for Linda Ellerbee, and I did a Moveable Feast. It was a documentary with her. That was eye opening. She actually references me in one of her books. And I never knew people could write a book and actually put your name in it and then tell a story that was not really true, which is kind of funny too, because like, she just took liberties with things. She wasn't even in the room with the thing she was talking about. But that was a big like, What is this? People can do that. And then I did the York Times for an internship and I hated it. I thought for sure I would love it. I hated it. I was like, Oh, God, like now not enough thought. I wanted to be a broadcast journalist. And when I was working with Linda, she was like, Look at your face. There isn't an ethnic bone in your face. And she was right. The times were changing and she was like you're not gonna - so she was very honest with me and that's why I'm saying like people are always like, I think when you know I think people sometimes they tell you things and it hurts you to hear it, but I had to become thicker skinned and resilient. And so, I did it - I just went through it whatever - heard it, absorbed it, processed it, and then of course corrected again. So, by the time I guess it was probably on my third internship. I did Wells. Rich, and Greene in New York, which was an ad agency that was on top of the world. It was like best in the planet. Mary Wells was the iconic female advertising executive. Met - literally walked in and was like, Oh, these are my crazies. Like I've arrived. This is it. Yeah, like my first day I shamefully went to go steal a cigarette from someone, and I heard this voice like I saw that, and it was like the person who I'm still friends with (John Ray). He was an incredible creative director. He's like, I won't tell you let me give you a tattoo. And I was like, WHAT? So, I spent my lunch break with him tattooing my arm. I was like, I love this place. But you know, it's just so creative. Everything was super creative. And yeah, had a great time. And I wound up doing that for like I said, so long. It was 12 and a half years advertising side, and client side 13 years.

Heather Newman

Oh wow.

Kristin Juel

But the agencies I worked for after that, it was like Chiat Day. So basically, after New York I moved to LA and started working. Well actually, the Jonathan club was the first one because I was the editor of their newsletter, the magazine. That was pretty interesting. And it taught me again, it's a members only men's club. No women were allowed.

Heather Newman

What club was that?

Kristin Juel

It's called the Jonathan Club, downtown, and they have a thing of the beach too. So, I'm sure that they've amended that. I think they started letting women in while I was there, but it was like, no women, so that was that. Then I went back into advertising. I was so psyched to do that. So, I started back in there. I wound up going through the (other ad agencies), and it was like a denser Young and Rubicam. It's a bunch of murders that happened. And then the tail end of it, it was Chiat Day. And Chiat Day was a really great experience because it was you know, Nissan, and we did an iconic campaign called Mr. Kay and I met a woman named Chris Bianchi after I left there. She then eventually became the president of Chiat Day, so I got to see strong women in advertising. Really cool stuff. And I really liked it a lot. One point I left advertising to go do interactive, and everyone thought I was nuts. And it was before the internet came out, right and then like, we're all like using floppy disks, doing advertising, trying to make it digital. Hysterical, right? Like all the stuff you think back. You're like, Oh my god, and I have a lot of it. When I look back, I'm like this is mind blowing. So, I left and went to this interactive company. We worked on Mercedes Benz and Disney launches. And that lasted a year. And then I was back in advertising. So, it was fun. I moved to New York. Cliff Freeman and partners moved me to New York. You might know Chiat Day because they have like Apple. They did the original campaign for that aired one time during the Superbowl when they launched Apple. But you might not know Cliff Freeman until I tell you these things. So, he wrote "Sometimes you feel like a nut. Sometimes you don't."

Heather Newman

Wow.

Kristin Juel

Yeah. So he was that guy. He also did the Wendy's "Where's the beef" campaign? So, do you remember that? So, I flew to New York to meet with him. And I just remember sitting in the meeting and I did new business. So, I would help with the pitches and whatever needed to be done, said yes all the time. Whatever it takes, let's do it. So, he sits in this meeting and he has his baseball bat and just kept striking it on the floor. Really nice Southern guy. So nice. I think it might have been from Memphis. I'm not sure. And just looked at him and said, Is this like an intimidation tactic? Because like, it's working. So anyway, he used to come in and be like, is this funny? And we had a wall of like, Cliff-isms. You know, it's like, flatulence plus kids equals funny. He was very about like, the humor. Yeah, we did some great stuff there too. And then I moved over to another agency, then 911 happened. Then I moved back to LA because I was like, Okay, I missed the sun. I missed this guy. If I'm gonna have to do this, everybody became so stressed out all the time. And I was like, Yeah, no, I think I'm done with New York. I had done it twice, like moved from LA back to New York and then I was like, Okay, I'm cool. So yeah, I've been here now 18 years. And I love it. I think LA is not for everybody - in the first six months I cried myself to sleep and I'm like, What have I done? I always felt like there was a New Yorker, I think it was, a cartoon that I remember seeing at one point and I'm not going to get it right but it was like in New York when people say fuck you Oh wait sorry, can I curse? In New York they mean Have a nice day. And in LA when they say Have a nice day, they meant Fuck you. So, it was like, nobody was really what they thought you know? I think that that's changed over time as well. But back in the late 80s, early 90s it was a tough town. It was a very strange town. I moved right in time for the Rodney King riots. I was there in New York at Tompkins Square one. So, like I said, resilience, you know, that's a big thing. You got to get through it.

Heather Newman

Yeah. Yeah, absolutely. Wow, I always learn so much about people on these podcasts. I'm like, That's amazing. And Gosh, having so much experience in the advertising world too. Actually, I worked in an agency once, in Seattle, and loved it. And there is a vibe to that that is really fun. Because a lot of times it's a lot of money. And, you know, you have to really be on point, and words are so important, like little bits and chunks of things are so important, right?

Kristin Juel

Getting into like kernel of something, that's like you could say, Yeah, we got that. I know what that campaign is. To me, those are the things that you go, Wow, that just levels everything to just like a phrase, you know what I mean? And I love finding good unique positioning.

Heather Newman

Yeah, yeah.

Kristin Juel

That's the important piece.

Heather Newman

Yeah that's yummy. I love it. So, there's a lot of folks who listen who are technologists in technology and all of that, and for what you do for your business, you're doing a lot of marketing and brand building. What are some tools and things that you love and use every day if you don't mind sharing?

Kristin Juel

Yeah, so I would say - if any of our artists are listening, I can hear the eye rolls. Asana, I live and breathe by Asana. It is a project management tool. And it's a lifesaver for me because I have, I have run - when I was at Kaiser, I used to run 85 projects at a time. I would be involved in the RACI diagrams where it would be like responsible, accountable, consulted or informed. I was involved with so many things and I like staying sharp, right? So, I didn't mind that part. So now, you know, again, like as you're dealing with so many different things, plus there's a learning curve and all that stuff, Asana became my best friend because you can put reference information in there, you can have historical things. So, you never forget what you've done. There's no excuse. I always tell our interns when you come on, you'll see you can see a thin slice across everything just by going through the Asana projects and our emails. And the Asana projects, I put everything I can in there - metrics, things that worked, things that didn't work, anything I can think of, because I'm not sure I'm going to be able to find it later. So, Asana's the number one tool. I'd say that's my favorite. And, you know, obviously, slack is a good one, but it's a lot harder to get people to use slack. I don't know why - just a lot harder. So, our group tends to not use it as much. And I love analytics. So, every day I do - we used to do our own dashboards but now I just use a lot of the Google Sheets and stuff like that, the suites obviously. But I chart metrics pretty much every day, which is a tracking tool for artists to understand how their work is performing in market. Yeah, and I love the back ends of Spotify and Apple Music. And my favorite favorite metric is Shazam. I absolutely love Shazam. That's the one company I would have killed to work for. And when I met with them, like, Why do I have to move to New York? I don't want to do that. But I really loved what they did. I think they've done a great job creating an ecosystem for artists, that's all in one place for the discovery process.

Heather Newman

yeah, super cool. Shelley and I talked a little bit about this, and I've talked to a couple of different folks who are in the music industry on the podcast, and just the changes over time, from radio, like we referenced and all of that, going into the digital. Maybe what's one of the biggest things for an artist of today, sort of expectations of like when you put an album out, are you going to get paid? Are you gonna make it big? Are you gonna make a million dollars?

Kristin Juel

Yeah, I think you give what you get, right? So really, if you're in it and you're investing your time and you're putting your content out and you're doing a really good job keeping people engaged in your world and what you're doing, Yeah. I think you can move mountains that way. I think being consistent in a message, being consistent in what you're doing, your sound, is important. I think that you will not earn money likely, like they always tell you, it's like any business. You can't expect that you're going to start your business and within five months, you're gonna have a sustainable, scalable income coming in. You have to plan for it and prep for it. And you got to do a lot of work to get those people to care and come into you. And once they come in, you got to do even more work to get them to stay. Because you know, you can't just throw it, you can't just drop a single. People who tell me, I just have to put something out. I'm just gonna put something out. I'm like, you know, go for it. You do you. I can't even get involved because I always tell people yeah, if you did it in your house, and it didn't cost you anything, Yes, sure. Okay, fine. But like really if it's a great sound you should get behind your own work somehow and market it properly and make sure that you give it time and seed the market. So, most of it's like in Hamish's case and Ruby and Soul Phonics case, I was a huge fan of Ruby's I was telling Gary about her, and I was buying her vinyl. I had never seen her live that I knew. I knew her sound because the DJs were telling me. It was a distribution deal, but I didn't know it at the time, right? So, it's like, I'm a consumer before I was in music, and you're very like, oh, there's all these different ways you can get music to you. When the vinyl went away, and the physical went away and digital became the thing, again, I was like, still should be able to make money because when I was at TiVo, we had a $13 subscription. That's what TiVo costs, right, at that time. And yet, within that $13, I had money to market if we needed to. We didn't do a lot of it, did some circulars, but my point was, and at Kaiser too, so no matter if it's like $13 or $100 or $1,000 a month, there's always in that a line item for marketing. And that area, that's where I think money can go back to artists more. But in the current phasing of it, like how it's working now, if you do a good job and you build your brand, and I do use radio, and I believe in radio tremendously. I think anybody who discounts radio is clearly they're not dealing with the kind of artists that I'm dealing with AAA I think is a really great discovery platform and we love it. So yeah, big fan of that discovery and radio. But also, the streaming platforms, you eventually can get to a place where it can help offset some of your costs. It's never gonna - not never - it takes a while for it to get to a place where you can actually earn, like a lot. And I think most of the time that I've seen people really have a financial benefit is when they go into the Sync realm. So, once you have an established brand, and you're doing shows and you're consistent with your releases, and music supervisors start to hear your name, you can start to get the requests for your songs. And that's where you will see a payoff, and it's smaller than it ever has been too. It's like there are people who are willing to do it for free. And I'm sure a lot of people get their starts that way and they don't have to pay for music, but like a company like Kaiser, we always paid for music. And we went from using Bob Dylan and the Bee Gees to a Michelle Branch used for an advertisement, you know, in commercials. And it was because at some point you realize the emerging artists you get more bang for your buck even too. Bob Dylan in the Bee Gees didn't care if we use their thing on a Medicare spot, but Michelle Branch definitely would have liked it. And for what it's worth, Sync is another one of those areas that I've seen the evolution where people were telling me No, I don't want my song on your playlist. Because Kaiser you know, it's like health care. No, I don't want to. And I'm like, oh, but it's a health platform that we're working on and they were like I still don't care. So, I was told no. And now though you see these artists that are like, I just want the brands to get my songs out there. So, you see that evolution. Once you let your guard down and you allow yourself to earn in those areas, it really can be consistent for you. So, I'm lucky that all of my artists can, most of them have done something in Sync.

Heather Newman

Yeah, that's super cool. And you're working mostly with emerging artists or people who are maybe doing something that they haven't done in a while. And it's management and marketing for musicians, artists, bands, all of that.

Kristin Juel

Yeah. And anything adjacent, so we've also done, you know, support for other brands as well that are in the space, too. I mean, it's definitely more right now on the artist side, but it's always good to have a good balance.

Heather Newman

Yeah, absolutely. And so, talking about the pandemic a little bit, having folks really, like so many people are sharing things and going live and all of that. Have some of your artists done some of those things?

Kristin Juel

Yeah and I think that's great. I mean, some of them are more leaned into it than others. We're definitely trying to figure out how do I make an eight-piece band sound... right? Like that's impossible to do. So, they'll have to dupe over or something like that and do this social distancing. You know, Hamish did a livestream, Shelly did a live stream, Jessica did a live stream. So, everyone's sort of figuring it out. We're actually working very hard right now on a platform because again, I didn't really get into this just to be a manager. I wanted to get into this to understand music and technology, and where the brands fit and all that stuff, too. So, there's a really big hole in the market right now for artists to deliver their content, and actually have a potential monetization piece for it. I don't know. There are things like Patreon and there used to be Pledge music for when you released music. You know, we've used Pledge and we had a bad experience at the end there. So, I think what we're trying to figure out now is how we can turn Juel Concepts into a media portal that allows our artists to all house their own content in there. And then we offer it up to people and we say, Listen, you know, if you have $1 a month, or you have $10, or whatever it is, especially in today's climate, you know, right to the artists. And then you get to interact directly with them. So, like, for instance, if she does smoothies, she could do a smoothie thing with you. Like, it's like creating a sense of community, within our own artists, as well as the fan bases of those artists. But then I'd like to use it as a proof of concept for ideas that come in, where we're like, oh, this would be really good, this might be a TV show idea. Or this might be something we could do there, and then improve the concept, and then bring it to like a kwibi or whatever it is. My goal is to start creating content that actually is interesting for other brands and other artist companies, music companies to do something. So, we're gonna so we're gonna start kicking that off, it's the 16th I think? with a livestream for just Juel Concept artists. And then we'll open up the portal, hopefully shortly after that with a couple content pieces and like a calendar section. And try and use this time to start deconstructing and reconstructing what it could possibly look like. Because I think the worst thing we could see would be if each artist went and did their own Patreon or something during this time, because you'll be spending so much time and energy marketing that it loses - it's even what Shelley doesn't want to do. Nobody wants to be having to do marketing all the time or social media. So, I figured if Juel Concept does it, and then we port everything into it, it might be easier for everyone. And we have no idea what we're doing. But this is another one of those, like, if you plant the stake in the ground today, in a year, you'll have experience that's worthwhile somehow, one way or another. Like 10,000 hours towards something makes you an expert, right? May as well do it with something you love.

Heather Newman

Absolutely. Malcolm Gladwell it up for sure. The other thing, what does your shirt say? It says Hot Buttered something, but I can't see the other part.

Kristin Juel

Hot Buttered Soul.

Heather Newman

Oh, ok! I was like, I wonder what that says. And I've been thinking about it.

Kristin Juel

Yeah, Isaac Hayes.

Heather Newman

Yes, totally. I was like, I love it. Awesome. That's so interesting and cool. I love that concept. I mean, it's, kind of like you bringing people together under one house, and then being able to do all kinds of things, slice and dice the content, how you would want and also help them get it out in a way that's...

Kristin Juel

It's in one centralized location. It's just exhausting, all of the different things that everybody's doing, and we're gonna see more. This is the thing you know. Now it's the wild wild west again. It's our favorite time. Everybody's like, out of necessity comes opportunity. So, I've been kind of Waiting for this. And again, coming into this industry, looking at the data, looking at the art and the science. This is all going to matter. You know our artists; they can perform their songs. They're legitimately talented. We're not trying to go into the - how do I say this without sounding...? If any of them wanted to be on a label, they could do it. It's not about the label. It's about the type of music that they're putting out. So, they're putting out music that we're hoping is going to last the test of time. And I think that's the piece, like when you look back on Hamish and Ruby and Jessica, Shelly, these are all every one of them. You know, you're putting out something that in 10 years, you could still listen to, right? I know like even Ruby's stuff, it's just so classically soul oriented. That's never gonna go out of style. It's just never. It will always be fashionable just because it's great music, you know what I mean? So, we do put a priority on the performance is an important piece of this and you have to be able to handle your stuff like live shows.

Heather Newman

Yeah, yeah, absolutely.

Kristin Juel

So, we're excited to try this. I think I have been almost to a sense of somewhat distraction, watching the industry for the last few weeks, just being like okay, so obviously without drive times you can expect consumption of music to go down in certain areas, also with podcasts too. These are all things everyone's going through right now. Where is the dust settling? Radio, we were about we were about to go to radio with a single for Hamish called World's Gone Mad, and our radio people were like, maybe not right now, you know, because it's a very strange time. And actually, to be honest with you, it was Hamish, he didn't want to go out with it anymore. And I get it. You have to have the conversation. So, we're going to switch gears to a different radio song. But even this morning when I was having the call with the radio programmer, I was like, how is the climate? Is it a good time? They sent me some stuff and I was like looking through the data and yeah, I mean it's the discovery people are actually, they feel a sense of connected to their community through use of radio. More so now than ever.

Heather Newman

Yeah.

Kristin Juel

So even though they don't have the drive time and they're not at the gym, using music or listening to things that way, they're actually finding that there's a potential of up to 15% more coming in the door. So, we have our work cut out for us and we got to keep at it, but between radio and the streaming platforms, even though that first week, everything took a dip except classical music, folk music, and children's music, which makes sense. I mean, everybody having a return to home. This week, I saw that they said year to year streams are actually up even more. So now I think they're just going to be watching to see how - there might be a slight dip, but nothing lasts forever. You can only listen to the news so much and you can only watch so much Netflix. At some point you're going to need to take a walk.

Heather Newman

Yeah, absolutely. I think we've seen that. All of the here, go watch a play for free, do this and that, and you know, everybody's turning to art and music and all of that stuff to just have. It continues to be an escape. But I think right now even more so when you can put some headphones on and just (shh) for a second.

Kristin Juel

Or dance. We're supporting DJ D-Nice.

Heather Newman

Oh my gosh, that was amazing. Right?

Kristin Juel

Right. I was sending that to everybody. I'm like, get on here now. Like, this is the zeitgeist, this is when you go okay. So, someone tapped into something that everyone was feeling, and only he could do it that way. Right? Questlove was on the ones and twos as well. He had his sense but that like D-Nice came to life.

Heather Newman

Yeah. And for those of you who don't know what happened, DJ D-Nice went on, did an Instagram Live, and started, it was called homeschool. And it ended up going for nine hours. And it started with like 1000. And then it was 5000 and then 10,000. And then I think ended up being over 100,000 or something. And people kept dropping in because on Instagram Live, you can, you know, say request to drop in. And so, you had people like Drake and Michelle Obama and like, J-lo. You're like, Okay, like all of a sudden it was just like everybody and their mom, literally listening to this thing.

Kristin Juel

And he's like shout everybody out, like we were in the club - like, Oh,

Heather Newman

Yeah, it was amazing. He was on Jimmy Fallon and talking about it the other night. Yeah, it was really cool. Because Jimmy was taping from his house and his wife is holding the camera you know, and his kids are in it. I was like, it's the thing. You're seeing everybody's lives and their kitchens and whatever they're wearing. There's something about taking down those masks I think sometimes. It's like we're all human. We're all trying to figure it out.

Kristin Juel

Yeah, you know what? We needed it. We needed a collective pause. I've been saying this for a couple weeks now and I'm like, it was time. We have been, I mean between the market and the everything just was like the rat race even I, I'm usually pretty good about maintaining a sense of like, pause. I had no pause. And it's actually maybe gotten worse - I had a 16-hour day the other day and a 19-hour day the day before that and I was like, This is not helping. I'm gonna have to learn boundaries because now everybody and their brother is like Yeah, let's do this. But I you know; I do feel like collectively we were on a crash course for just chaos. We were on chaos nonstop. So, there's only so much you can handle when you got a certain person in office who's challenged some systems, and the sense of empathy was gone. I feel like that. And one of the pieces that we have to hold the truest for what we do is feeling for other people, right? And I learned that at Kaiser. Through innovation, the best design is when you can put yourself in someone else's shoes. I feel like that was missing for much of frankly the world. And I think part of it is because there's just so many issues that we have. And now the whole world can see all the issues. And I think we just needed - this retreating to our homes is actually like, Let's collect, let's lick our wounds. Let's self-love. And then we get to come back and hopefully present the world with who we really want to be and who we really are, which hopefully at our core is a stronger sense of community and caring for each other.

Heather Newman

Yeah, that's just too bad a pandemic had to take us to this place, right?

Kristin Juel

But you know what? How else could we have gotten here? Because this was like, there's no gender, there's no race. There's no religion. It doesn't care who we are at all. It is just like you're a host and I'm going to come in. So, in a way it kind of had to be something that was ubiquitous across all platforms, across all types. And I recognize this is a this is a tough time. This is frightening. I wake up - I actually had it, which was so strange to even admit but I think I didn't see you. I was with Shelly at NAMM and right after that I got sick. And from February 9 to February 16. And when I went to the doctor, they didn't even, they were like Were you in China? No. Okay, no. So, they thought it was whooping cough.

Heather Newman

Oh wow.

Kristin Juel

And it went away thank God, but when you're going through all of this it's like I get it. It is not an easy time. Physically you become very - between the sickness it also keeps this anxiety like Could I get it again? I know nothing about this. I didn't even know I had it then. And it's a real physical pain, you know, with your lungs, like that cough is a really real thing. But my bigger point was more like I don't know that you could go - you have to feel it the whole way through and know that it's gonna be okay. Even when you have anxiety, you're connected. Even though we have these walls amongst us, you still are connected in the bigger spirit with something. So, it's a tough time and I'm not trying to discount it. But I do feel like it is an opportunity for people to come together. Is humanity better?

Heather Newman

Absolutely. Yeah. I mean, the decisions, with anything, you can run the fear narrative. You can be negative, you can all of that stuff. Right? And I agree with you there's choices to be made of like, Okay, this is happening. In this moment. What am I going to do, how am I going to deal with it? How do I want to be throughout it and when it's hopefully over At some point? It's about it's about choosing those things. And sometimes you don't have a choice, but what you do and can choose - positivity and empathy and sharing and trying to be helpful? I think those are great things to reach for and choose and all of us as a collective society and humanity, like having to go through it together, because we all are.

Kristin Juel

Yeah, yeah. And we're here for each other too. So, I'm looking forward to not having to be sequestered in our homes. But there'll be more challenges ahead. For what it's worth, I think, like when you brought up the live streaming before, I feel like this has been in the making for years. When they had the parachuting and you had the Ariana Grande shooting, and you had the Vegas shooting. It's been it's been percolating. People are like, Oh. So, what we don't want to have is where people can't be near each other, obviously, but the virtual piece is a good thing to figure out in times of difficulties. I feel like we've kind of been in this space. And we just have to like, maybe there are times, and this might not be the only time we have to, you know, return to home. We might have to do this again, at some point just to combat some other strain or whatever. So, I think we're getting a good learning exercise for everyone.

Heather Newman

Yeah, I agree with you. What a time.

Kristin Juel

But we've been here before. We had 911. I worked on the travel industry where Hotwire was our client, and they cancelled the business and, you know, six of the major airlines owned Hotwire at the time. They weren't gonna do any more advertising. You know, we've seen these things before. We just have to be prepared. And I think that's the hard part is that the entire world is vulnerable now. So, it's just a much bigger stage. The world stages.

Heather Newman

Yeah, absolutely. Well, how lovely to talk to you.

Kristin Juel

Thank you.

Heather Newman

So insightful and you have such a beautiful brain. Talking about all these different ways that you're working with people now, it's awesome. I want to ask you my last question.

Kristin Juel

So, it's over?

Heather Newman

I know, it's been a while too. I was like, oh, my goodness, we're rocking it. Okay. And I love that you and I totally have the same hair color, which I love. But I'm very interested in and I know you are too, in what sparks people and what drives people to be who they are. And we talked a lot about authenticity. And could you talk about maybe a moment or a spark in your life that really seats you in sort of where you are today? Person place thing book poem? Something that -

Kristin Juel

Yeah. Um, one. I mean, well, I kind of already touched on Jane Simon, who I always give credit for seeing what I could do. She was the only one who was like you should work in music. You should. And actually, that's not true. Juice Fitzgerald, who introduced me to Jane was the catalyst for that. So, you know, I could credit them for that, but I feel like the transformation for me the real transformation was - there's a book, it's gonna sound a little cliche, sorry.

Heather Newman

No apologies.

Kristin Juel

It's called The Great Work of Your Life. So, I did cognitive behavioral therapy for like, eight years. Remember, I told you about my mom? I had to unlearn things at a much later part of life. I was trying to figure out why I was so unhappy all the time. And this book, it's many case studies, about people like Jane Goodall and Mahatma Gandhi and all sorts of things. And it breaks down the idea of intrinsic dharma fulfillment.

Heather Newman

Wow.

Kristin Juel

How you identify what that is. And then how you continue to go towards it. And I had always loved music, right? But I could never figure out how to get out of the thing that was making me the money. Right? And that's, I'm a Taurus, I love money. I don't necessarily, you know, obsess on it, but I love having my things. Stuff. A good life, I guess I should say. So I read this book, and it just, I don't know, overwhelmed me with when you ask the question, what's important to me in my core of fiber of my being, and if I was gonna leave this legacy behind what it was going to be? It was through reading that book that I realized, yes, definitely music. I need to be okay with the fact that I might not have what I had before. And it might be a bigger learning curve than even I could admit to. But I'm gonna go for it. And that 10,000 hours thing is actually referenced in the book, where they say, it's literally like, if you're gonna spend 10,000 hours, maybe you should make it something you love. And then it really won't feel like work. And what's more important, which they use this example in the book, which I love, is say you're really interested in recycling, and you go out and you recycle, and you take things and you learn how to recycle and you take it to the plant. And you understand that. If you do that for 10,000 hours, you could not only make money because you're recycling, you can earn something. It's a little bit but it's still there. But you could become an expert at things that will then eventually service cities as they're building. How they recycle, how they way find, all those things. So, there's something to be said for no matter what your passion is, go towards that. I wish that someone had given me this book in my teens and my 20s. I give it everybody. I think I've probably given it - the most present as far as anybody - I give it to people all the time. It's a great book.

Heather Newman

Say the name of it again. Hmm. The name of it again.

Kristin Juel

It's called The Great Work of Your Life. And I think the author's name is Stephen Cole? Stephen Cope. It's really good. I think there are many, many books out there for you know, women who run with the wolves and all the great things that you know, as a strong woman. But this one is just like a flat out anybody who reads it is gonna see themselves, they should see themselves in it. And then you can be like, okay, it's my job to figure out how to keep moving, you know, incrementally towards that goal.

Heather Newman

Yeah. That's awesome. That's great. There's lots of people who have books and sometimes it's people - it's different. Everybody has a different thing, you know.

Kristin Juel

It's a big one, though. And I think if you haven't read it you should read it too, because I think you might enjoy it.

Heather Newman

I'll have to check it out. Yeah, I think Shelly was talking about The Alchemist and I just started that. I haven't read that either and it's been on my Kindle for forever.

Kristin Juel

Yeah, there's an excerpt in the book about Jane Goodall and her mom, and how influenced she was by her own daughter, where she realized that her daughter was so attuned with the world around her that she was raising and trying to feed worms and taking care and nurturing worms. Instead of toys she was with worms. And take them to bed and give them a home and make an environment, and her mom actually said, you know, I think still, until - I don't know if she's still alive, but she would travel with Jane to create the environments that Jane would live in so that she could do her job. Yeah, you know, I thought that was the most unbelievable thing that as a child, a mother could see the potential in someone. So, I think Shelley is another one of those women that sees the potential in her daughter. And, you know, I very much respond to that. My mother certainly saw things in me. So, it's nice to see that, to think Jane Goodall, you know, might not have been Jane Goodall if it weren't for - you know, you never know.

Heather Newman

Yeah, that's super cool. I like really passing the torch and supporting each other, right?

Kristin Juel

Yeah. Yeah, for sure. It's so good to see your face!

Heather Newman

You too! Thanks for the chat. So good.

Kristin Juel

I'm like Where's our wine?

Heather Newman

I know. It's almost about that time. what do we -

Kristin Juel

I'm like, Let's go get that rose.

Heather Newman

Well, let's wrap up first, then we'll talk. No, that's so good. So, thank you for being on the show, Kristen. It's so great to hear about what you do and what you bring to the world and your origin story and thank you for sharing. Really. That's awesome. So, all right, well everyone that has been another episode of The Mavens Do It Better podcast. Here is to another big beautiful day on this blue spinning sphere. Everybody stays safe, stay healthy and wash those hands. Thanks. The original music on this podcast was created by Jessie Case.


Episode 81: Chandra Purnell Bond - Entrepreneur Maven

Introduction 

Welcome to the Mavens Do It Better podcast. And now your host Heather Newman.

 

Heather Newman 

Hello everyone. Here we are again for another Mavens Do It Better podcast where we interview extraordinary experts who bring a light to our world. And I could not be more excited to have Chandra Purnell Bond on today. Yay. So excited!

 

Chandra Purnell Bond 

We've been trying to do this for a while.

 

Heather Newman 

I know! I was like, oh, finally gonna get it done. So, I'm so happy. So where are you speaking to us from today?

 

Chandra Purnell Bond 

I'm speaking to you from Phoenix. Well, the enclave is called Tolleson. But it's really Phoenix Arizona.

 

Heather Newman 

Okay, great. And I am coming to you all from my HQ here in Marina Del Rey, California as usual so yeah. I think probably kind of hot there, huh?

 

Chandra Purnell Bond 

Yes. It's 108 today.

 

Heather Newman 

Oh, my goodness. Wow. Okay.

 

Chandra Purnell Bond 

That's a stay at home day. You don't have to worry about social distancing, because I'm not going outside.

 

Heather Newman 

Yeah, no kidding. Well, we met - it's been a while now. And we've been sort of following each other on social media and we met through a mutual friend of ours.

 

Chandra Purnell Bond 

That's correct.

 

Heather Newman 

And so, we've been talking about music and all kinds of stuff over the last while, and I was like, I want to hear more about what you do, how you came up in the world, and all that kind of stuff. So, will you tell everybody what you do for a living?

 

Chandra Purnell Bond 

Yes. I'm actually retired. But I have a company called Step Into My Cipher Entertainment. And what that does is encompasses all of our family businesses, one being executive and personal security. One is voiceover. And one is music mentoring and management. So, I took all of the careers that I've had in the past and sort of all of our family members have a piece within that family business. So, Step Into My Cipher really is what I call a connector. It's a networking company, it's a marketing company. It's all things to everyone Renaissance-type company, because I find myself in the role of Mommy, sometimes therapist, babysitter. I negotiate contracts I find things that can't be found normally, you know, it's one of those type companies where it's a catch all for a lot of different things. So that's why we left it open and said "entertainment."

 

Heather Newman 

Cool. Where did the name come from?

 

Chandra Purnell Bond 

Step Into My Cipher was a name that I picked up in college because I used to always say, oh, we're going to get in the cipher and speak. And when I was an MC, and people kept saying, well, that's CY. And as my career progressed, I ended up working for a defense company. And they said, Well, if you're going to talk about ciphers, when we talk about ciphers, we talk about a very close-knit circle of people who really have things in common who really can move things forward, and only those people have that information. So, I said Oh I need to change. It used to be CYPHER, as in hip hop, but now it's going to be CIPHER, as in all the people around me have similar skill sets or they're able to move culture forward.

 

Heather Newman 

Right. Well, how wonderful that you are supporting your family and all of that stuff too. Because it's sometimes you know, you get people doing all kinds of different things and being able to bring that together to build something is really cool. That's really neat. So, you had a career. Well, we don't necessarily have to say the name of the company - you've had a million careers, right?

 

Chandra Purnell Bond 

(laughing) I started out - when I went to school, I actually graduated early from high school. I had a pre-admit to what they call pre-college at Hampton University. It was Hampton Institute then, and at that time, I wanted to be a psychologist. So, my major, basically was psychology with a minor in business. But when I got there, I realized that I really had more of a business slant. Everything I was interested in had to do with either finance or accounting or marketing or economics. And I said, You know what, I'm going to go ahead and switch my major. Well, it was not a great thing, because at that time they lost their accreditation. So, I ended up deciding to leave that particular school and I moved back to Baltimore and ended up at Coppin State. That's a more of a working college, but it's also an HBCU. They didn't even have a dorm at that time. That's how kind of urban it was, and everybody there worked and went to school. And coming into that school was a shock to me because I was so used to sort of upper class, very privileged, I won't say snooty, but very accomplished families, and this was more of an urban environment, so I had to really adjust and get used to being back in the Baltimore environment. I did very well at Coppin. Ended up switching my major and still focused on psychology with a minor in business, but I changed the focus to drug counseling. And so, I became a drug and addictions counselor right out of college, and I worked with homeless and HIV clients, which was very stressful for me. Very hard on a person just coming out of school, because you don't have the world experience be able to deal with some of the problems that they're addressing to you. So, I would get the threats and the What do you know, kid type thing. And I really enjoyed that job though. Going out into the field and talking with people and really getting to know what people's struggles were, what the issues of social justice and criminal reform needed to be, things of that sort. And once I decided I was going to do that; I did that for a few years and the business kept calling me.  When I was in college, I wrote a lot. So, I was a poet. I was with the models. I was always doing something very creative. And one of my friends named F Money, He nicknamed me MC Chandra, and he said you need to have a moniker and a way to describe yourself that's sort of your persona, it's not really you. And at that time, it felt like it was right to sort of bring that back. But my mom, believe it or not, even though I was an adult, pulled me aside, and she said, You as a woman trying to be in the entertainment business, I can really see you having a struggle because you don't listen to authority well, and you really want to be your own creative person, and within the industry.... She had been a booking agent, talent agent type thing for her university. She had dated a few celebrities by that time, so she was just like I'm telling you from experience. You've been to New York. You always have hung in Atlanta and Dallas and all over the place. So, you've seen it, you know, growing up with her, and she was just like, this is not the place for you. So, what I would like you to do, now this is not really a request. If you're from the south, you know, black mothers don't really request - they kind of tell you. But it was more of a You have in your family, the first black doctor in your town. You have people in your family who are the firsts in all the things they've ever done, and I want you to be the first in something. So, I want you to go back and get your MBA. And I would like you to go back and help those kids who really didn't have an understanding of the music business before, and really guide them forward. So, take law classes, do what you have to do, but you can do your art as a hobby. I don't want it to be your profession.

 

Heather Newman 

Right. That's some good advice. I think. How wonderful that she felt like she could say that to you too. And it would be heard. And then you've dedicated your career to so many different things. And that job was when you were doing the drug counseling, that was in the kind of early, what, 90s? So, it's kind of at the height of the HIV.

 

Chandra Purnell Bond 

Yes. And crack epidemic. It was towards the tail end of crack and heroin. Heroin has always been really the prevalent drug sort of in Baltimore area, so it wasn't as much crack as it was heroin, which is worse. But worse not in terms of a drug, but worse in terms of the epidemic and dealing with the crisis that came out of that. A lot of violence, a lot of having to carry a gun even when you didn't want to, those types of things. And coming out of that period of working with people with HIV, AIDS and other major autoimmune diseases, I ended up having an affinity, I guess you want to say, for people who are underserved populations. So, all of this social justice background, criminal justice reform. I was a congressional page when I was in high school, I was in the young Democrats, I was with an Advisory Council. So, I was always doing something around criminal justice reform and people who didn't quite have the same opportunities that I had. And I've actually sat down to talked with other women who said, Well, weren't you discriminated against? Have you ever experienced racism? Have you ever experienced the glass ceiling? And I said, didn't experience it until I was almost 40. And the reason why is because I always competed on education. And so, if somebody said, Oh, you'd have to get a Masters, I went and got a masters. If someone said You need to go to this company in order to move forward and propel yourself forward, then I would apply for that company. So, I moved from being a counselor to the nonprofit area, I worked for the American Counseling Association and American Society for Training and Development. And at that time, facilitation sort of bridged the gap between those two worlds. I was able to go teach classes or conferences of 10,000 but then also go to the local organization and be able to sit down and speak 10 women who had just gotten out of prison. So, it really helped me to hone those skills and bring everything together. And then I got the call to be more into the financial realm, and trained to be a stockbroker, but realized I didn't want to take money from people that didn't have it. So, it moved me forward into What do I want to do next? I applied for a Ph. D program. I went for a year, and I decided teaching full time, it's probably not going to be the best for me. I ended up kind of regrouping and worked for the defense industry for 15 years. And that's totally against everything that you would think about creativity and being vibrant and being a woman even. And I don't have military background, so it was very challenging and difficult to be in that industry. And that's where I kept striving forward but kept bumping my head and finding that there were things that I would not be able to accomplish in that company. And I ended up getting sick actually, while I was there. Didn't realize I was sick - I was facilitating one day, and sort of started getting sweaty and it felt like almost an anxiety attack, and I said Oh, something's not right. And found out I was a diabetic, and I had already been experiencing some other health challenges, so it progressively got worse. And I decided to medically retire. So that's why I'm so young and retired and kind of have the freedom and flexibility to take six sigma and facilitation and therapy and music and whatever, and really blend that all into what I do on a daily basis.

 

Heather Newman 

Wow. Yeah. And at the company, you were really doing a lot of training and learning for them, right?

 

Chandra Purnell Bond 

Yes. And I became a Certified Professional Learning and Performance because of my role that I used to have with the American Society of Training and Development. I was just basically a secretary when I first started there, and worked my way up, all the way up to actually working on curriculum, doing meetings and event planning, that type of thing, and got the opportunity to work on a small little project where they were talking about, we need to have certification in the industry. And I said, Hey, I have experience with that. I have worked on credentialing at the American Counseling Association. I've worked with NIMH. I work with Porter Novelli, I've worked with the FBI, some other corporations. And I'd love to be on that committee. Well, at the end of it, they said, well, we're going to give you guys the opportunity to take this test. And if you can pass the test, then we know that it may be a little too easy. So, we're gonna keep working on this credentialing, but we want you to go through the process, the same way that a candidate would go through the process. and so, I have to go through, get vetted the same way that anyone on the outside would do that, and ended up working for the defense company and going back and taking the certified credential. So, I was heavily involved with ASTD for about 20 years.

 

Heather Newman 

Right. Wow. How is - for someone who's gone through the six sigma? You know, you're an expert in that and all of that. Is that something that you recommend for folks?

 

Chandra Purnell Bond 

Yes, I actually do. If you're interested in quality control, if you're interested in statistics. Anything that really has to do with making sure a product or process is from end to end, you know, going to get better with time, then I think that's good for people, especially if you're bored in your particular area. I hate to say bored, but if you're trying to figure out where you want to go next, it was a very good transition for me to go from one to the other. And then when I left the company, I was in quality control. So that, again, is something that I never thought I would find myself in. But when your company is rewarding you for saving millions of dollars, that is a reward in and of itself.

 

Heather Newman 

Yeah, I think I've written a few ISO documents in my time.

 

Chandra Purnell Bond 

Many! CMMI documents, ISO, all of that.

 

Heather Newman 

Yeah, it's interesting. I mean, it's like you get thrown into situations where you're like, well, somebody needs to do this and you're like, Well, okay, I'll do it. It's a learning opportunity, right? And all of those things you take with you. That's super cool. I love your bookshelf behind you.

 

Chandra Purnell Bond 

Thank you. Yes, I have several books on challenging people to read. So, they will call and say, Well, can I borrow from your library? So, I actually have a little checkout system set up. And then right now I'm working with my son's, there's a book called Invisible Man Got the Whole World Watching: A Young Black Man's Education, by Mychal Denzel Smith. So, they'll pull off my shelf and say, well, Mom, I don't understand what's going on. I've never experienced this, so give me some reading, you know, help me. And so, I have everything from biographies to travel books to womanist and feminist ideology, I have a few religious books. I'm not really a religious person, but I do have the Talmud, Torah, the Bible, that type of thing, so. And then there are books that explain their history. Our family is from Baltimore, but it's black. It's Irish. It's British. It's German. We're also Sardinian, so Italian as well. And so, explaining to them why we have blonde blue-eyed people in the family as well as people as brown as myself has been an education to sort of bring them to understand why we include everyone in the conversation. We have allies that we have conversations with and bring into conversations about race, about intersectionism, I can never say that word. Talking about how we build the future for our country.

 

Heather Newman 

Yeah, absolutely. What are the two books on your list that you've been recommending?

 

Chandra Purnell Bond 

So, The White Use of Blacks in America, 350 Years of Law and Violence, Attitudes and Etiquette, Politics and Change - and that's a book that if you're in criminal justice, some people recommend. And so that's this book, and by Dan Lacy. See, now you see my copy is well worn. And one of the other ones is the one I just referred to, which is the Invisible Man book. So those two are really decent. Of course, there's other books that are out there and they're more popular, but I like books that kind of speak to things that I have a specific interest in or a specific question about. So, I'll go pick something off the shelf and I'll say, Okay, I want to read The Bluest Eye, or let's talk about colorism today instead of racism. Let's talk about, you know, having issues with the haves and have nots. How we talk about the top and bottom versus the left and right, or the black and white? How do we have those types of conversations?

 

Heather Newman 

Yeah, absolutely. I mean, obviously with George Floyd's murder and Black Lives Matter movement and everything that's going on right now, I think wherever we can talk to each other about these things, and thanks for sharing the books. I know that a lot of my listeners are always looking for how to educate themselves and I'm always looking for that too. I think it's sharing not just like, these are the five books,  but what you're saying is it's the smaller pieces of understanding I think sometimes that are specific to somebody's experience or their industry or, you know, all the different flavors of who they are in the world of understanding, right?

 

Chandra Purnell Bond 

There's another group, in addition to Black Lives Matter, and not to take anything away from them, but Until Freedom is a group by Tamika Mallory and Mysonne Linen, and they really fight for criminal justice reform. It's violence prevention, it's immigrant rights. It's cultural engagement. It's a lot of different aspects. And so, when you hear people say, Well, I only support Black Lives Matter, you support a lot of different organizations you don't realize, because you may retweet something, or the person may say, Oh, I really like that quote. And it's not always from a particular movement. It may just be from a collective group of intellectuals who've been talking on this narrative. It maybe have been from Cornel West. It may have been from someone else that you're not really aware of, because you don't see them in the news a lot. So that's the other thing I've been talking to my allies about is really get educated. And it's not an uncomfortable education if you have compassion and empathy. If you don't, then don't be fake about it.

 

Heather Newman 

Yeah.

 

Chandra Purnell Bond 

If you really have a want to know, there's so many different groups and people who are speaking about what has happened to them. For example, last year, we were driving across country and got stopped in Tennessee. Well, my brother is a police officer. And so, we get these little coins that you put in the car and sort of like, you know, you ask for a professional courtesy if you get pulled over. People don't know that, but some people do. If you have family members who are in corrections and criminal justice. My mom was in corrections. We have a lot of people in my family who are police officers. So, I was I wasn't startled, but unfortunately my husband who, my partner, who is a very large bald black man, was very afraid and I didn't understand why. And I'm looking at it like, Be cool. You know, just Hey, you know, we're going to tell them that we need a professional courtesy. And he's like It doesn't work like that for me. And so, at that point I got an education on, you know, I'm privileged. I'm used to being around law enforcement. So not saying that I know what to say and not to get pulled over, but there are certain conversations you can have where they go, okay. You're one of those. I've had the instances where I've been pulled over on the way to Mexico, and I've had to say, Hey, my next-door neighbor is you guys' supervisor, give him a call and he'll tell you I'm an upstanding citizen type thing. And those type of things are very, you don't realize that you have that privilege until you step back and look at it and go, Wait a minute, I just pulled the "my neighbor's a cop. He's your supervisor" card. Oh, that didn't feel real good. Because the other people in my car weren't quite as confident. They were very afraid and oh what if they go through all our things, you know, what are our rights, those type of things, and I've always been on that side of justice where I can say, I have a lawyer on speed dial, and now I'm about to read my rights and then I'm going to repeat those. Not everybody's that calm when they experience law enforcement. Not everybody's that calm when they're in a bind, and when you're afraid and the adrenaline's running, not everybody's going to be that peaceful and Hey let's have a discussion here. And it doesn't always work.

 

Heather Newman 

Yeah. And unfortunately, you never know how the other side of that is running whatever narrative that they have running, right? Unfortunately. So, we've seen that not go so well for so many, you know.

 

Chandra Purnell Bond 

I know.

 

Heather Newman 

So yeah.

 

Chandra Purnell Bond 

I've seen it not go so well in person.

 

Heather Newman 

Of course, you have, you know, I mean, yeah. It's a thing that's prevalent, unfortunately. And hopefully we're making some headway to change, you know.

 

Chandra Purnell Bond 

And the mutual friend that we have, it's funny how I met that mutual friend. It was in 1989, at a Public Enemy concert. It was down in Hampton Coliseum. And I became I don't want to say radicalized because that's not a great word to use, but I definitely went back and in my writing you could tell it became really angsty, and power to the people and I want to get what was inside, that rage, became outward. All my writings really changed then. I just published on Facebook not too long ago, one of my writings and people were like, Wow. I didn't expect that from you. So it's really good when people say I didn't expect that from you because I can say, Well, I'm multi-dimensional, I have a lot of different pieces to me, and most people do anyway, but looking at me and you look at my background on LinkedIn, and you kind of look at where I live, and people go, Oh, she's just middle class. She's never experienced anything and whatever. And those type of things really have created a narrative. For example, I mentioned my mom earlier, but my aunt also worked for the only FM urban station in our town at the time when I moved to Solsbury. I had another aunt - two aunts. That's why I said I've experienced violence in the family personally. Two of my relatives, I have one aunt, my aunt Helene. She experienced racism very early on in 79, in Florida, where her landlord decided that instead of having a conversation about the rent, she wanted to shoot her, and shot my aunt. She shot one of her knees out. My aunt, not thinking, grabbed and reached for a gun and they said it was premeditated. Well, she had never shot a gun before. She had no range experience like I do. She'd never been in a violent type situation. And she's very teeny, she's only 4'10". So, never really had gotten in a fight or anything of that sort. Ended up shooting the woman, closing her eyes and shot the woman in her heart and had to serve 27 years from that. And that was my favorite aunt. So, I had to live with writing her poetry and writing things to her about how I could navigate outside of that system, but then help her navigate within the system. So, we stayed close for a very long time. She moved to Florida, so she's down there. We don't get to see each other, but growing up with that since nine, and then I also have a cousin named Rose, who used to get bullied a lot> And we used to tell her just come straight home. And she was saying I'm going to come straight home, but they keep messing with me on the bus. And one day she's standing on the corner in our neighborhood, and there were four girls who jumped her, and they decided they want to beat her up at that particular time, instead of just talking. Her sister ran out of the house and gave her a kitchen knife and she ended up trying to defend herself and killed someone. So, where you don't think violence is going to interfere or be a part of your life, it happens to all of us. There are pieces where that shapes who we are, that shapes how we interface and act with other people. And that's what I try to tell my sons as well. You know, don't live in fear, but also understand that there are other people out here who have experienced things and the way they think is based on what they've experienced, the narrative that they have in their own life, in their own neighborhood, in their own church, that type of thing.

 

Heather Newman 

Hmm, yeah. And when you said that I was like, Oh, no, we do that all the time. Over and over again. Someone in my family, close to me, was shot in a mugging, and it changes your perspective, you know?

 

Chandra Purnell Bond 

Yes.

 

Heather Newman 

Especially in the black community, where it's been happening over and over and over and over again forever. So, unfortunately.... You have such a wide variety of experiences with your career and everything and your family makeup. And it's cool that you're continuing that work as the company and supporting folks. What's kind of the most happening for you right now? What are you working on that's sort of bubbled up in the last...?

 

Chandra Purnell Bond 

Couple of things I'm working on is I am a super huge fan of the Odyssey. So, one of the things that I do is it's a new band that's coming out, mixed with the Royal K Day and DJ Johnny (?), which is our mutual friend. And I do a lot of I guess you want to say, "fan bombing." I send as many messages to people in my network as possible, saying Listen to the Odyssey, get them on your radio station, and my friend Rob Schwartz at Who Mag Magazine has been really instrumental in really helping. They've gotten on TV in Philadelphia. They've been on Who Mag - so that's one of my fun things to do. That's not the work. And I work with an artist and mentor an artist named Harrison Clay. He has a very strong - what you want to say, aesthetic? His aesthetic is 90s R&B. He really is the kind of guy who wears the tuxedos. And you know, he croons to the ladies, that type of thing. I mean, he came from a background where, before 40 he had a heart attack and didn't know he could even sing. And what they did was say, well, you need to go to music therapy or some type of voice therapy to gather up your diaphragm and be able to breathe again, because he had to have a bypass and a valve put him.

 

Heather Newman 

Holy...!

 

Chandra Purnell Bond 

He opened his mouth and they went, Wow. And the next day, I got a call from one of my friends. And he said, You know, I really need you to work with my little brother. And I said, well, who is this? You know, I'm not doing any music stuff right now except my own. He said, No, I'm trying to tell you this guy. He's a Jehovah's Witness. But he's giving me all these qualifiers. I'm going, uh oh. And I met him, and I just said, We're gonna work together. We have a big sister little brother type relationship, mentorship. Actually, when we were working on his album, he lived here in my office for a while. And so, he was part of the family and you know, we would get up every morning, do vocal training that type of thing, and move forward to he's working on an album coming out. So, it's really been a great process. When I first started out in music, I was working a lot more with hip hop and rap music. And I've kind of evolved over to more R&B, electronica, country, things that I actually listened to on a regular basis. So, it means more to me because it's music that I'm going to play in my car. It's music I can play around my kids, it's the things that, if I want to quiet at night, I can put on that record. So, it's really evolved, and I don't think it's with age. I think it's more with the maturity of my ear. And things I want to hear and words I want to hear too, as well.

 

Heather Newman 

Yeah, sure. Absolutely. And sometimes things that you want to have near before you go to bed. Right?

 

Chandra Purnell Bond 

Definitely. And also, the other thing, a lot of people look at my pages and they say, you know, what, why are you at the range all the time? Well, one of the things that I wanted to do was marry, as I told you, we have a background in criminal justice and reform, is to teach people the proper use of weapons. To go to the range, have people understand that it's not weapons that cause violence, it's People that cause violence. So, I'm heavily involved in 2A and Second Amendment rights and things of that sort. And with Arizona being an open carry, what I did was, you can carry a weapon - there are certain weapons we can carry in Arizona, but I went and got what's called a concealed carry permit. And in order to do that, you have to take classes, you have to go to the range. You don't have to go to the range, but we recommend that you go to the range and really learn different ammunition, different types of pistols, rifles, shotguns, that type of thing. And it's more for self-defense. But then in situations like we've been experiencing here recently with riots and protests, if a single female is traveling by herself and something were to happen, you want to be prepared. Not to say something could happen, but that's always the case in the back of my mind. If I'm driving downtown, like, okay, what if something happens and I'm here in this car by myself? So, it's been really helpful to me to get that education and then to be range certified. And then also to be able to marry that part with the executive protection, which I do for some celebrities. So, I'm very unassuming. And so, people don't think anything. They'll see me and go, Oh, she's probably a fan or she's probably somebody's girlfriend. And actually, I'm providing security. You know, my eyes are on everything and I'm watching. So those type of things are fun for me. It's not works.

 

Heather Newman 

Right. So, it goes under the "retirement."

 

Chandra Purnell Bond 

Yes. I'm happily retired.

 

Heather Newman 

Wow. That is interesting. There's been a lot of talk from people I've heard about - just the guns, especially and the Second Amendment rights, and whether or not people are like, I don't know, should I get a gun? And it's people who have never said that before, you know, because I think people are scared on all levels. You know?

 

Chandra Purnell Bond 

I honestly think people if they're afraid, this is just my personal recommendation. Instead of going out and getting a weapon, I would recommend you learn how to homestead, or learn how to be a prepper, or learn how to do something like learn a field medicine. Or something that's more home so you don't have the danger aspect of it. Holding a weapon in your hand is power, but it's not necessarily a good power. It sometimes can feel very falsely... what do I want to say? It makes you get - I can understand how a cop could put a weapon in their hand and say, I have all the power. I am God. I am the chooser. I am the Punisher I am the be all end all, because being at the range, you can feel that power in that weapon. When that bullet discharges out of that weapon, there is actually an energetic burst that comes out of that, and people don't understand if they've never shot a weapon. There's a flash, there's a bang, there's a recoil, there's a lot of emotion that goes even shooting at just a target.

 

Heather Newman 

Oh yeah,

 

Chandra Purnell Bond 

So, having to experience all of that when you've never shot a gun and you're in a situation, it really doesn’t make sense because sometimes you're gonna hurt yourself, shoot a family member or the dog. You really need the education that goes with having that type of thing. Even with knives. I always tell people Know what type of knives you can handle as a female or know what type of knife that you could handle, maybe you have shoulder issues, or you don't want that person to be that close to you. Well then, you're not gonna you don't need a knife.

 

Heather Newman 

Yeah, I've been skeet shooting so I know what that feels like. So, I haven't shot like a handgun. But it is the shoulder, the moment, the everything. I have all kinds of things I'm thinking right now about what just happened.

 

Chandra Purnell Bond 

And there's emotion afterwards. There are consequences, there's guilt. There's like, I just hurt somebody. If you have compassion,

 

Heather Newman 

Yeah, right.

 

Chandra Purnell Bond 

Those type of things. My grandmother, she owned one of the first boutiques in our town. I know we have a lot of firsts in our family, but she owned one of the boutiques in our family. And I remember just sitting with her and she said, You know, when people come in and steal, I don't want you all to tackle them or to embarrass them. What I'd like you to do is pull them over to the side. And there was sort of a back room where people would try on clothes and that type of thing. I'd like you to pull them aside and ask, what's their story? And I'm looking at her cuz I'm only nine. So, I'm going, I'm not asking anything, I'm calling the cops. She said, No, don't do that first. You need to find out what would make somebody come into a small business. It doesn't matter if its minority owned or not. It's a small business. We're bringing clothes to a town that doesn't have access to the latest fashions unless we bring them here from New York, Atlanta, or Dallas, etc. And ask them why. And if they say, I didn't have the money to buy, then let them go. If they said it was for the thrill of stealing, or you know, whatever, then that's a whole different conversation. But we've had so many children who would come in and they would steal on behalf of their parents, or they would say, I didn't have any school clothes. I didn't have the latest fashions that everybody else is wearing. So, I figured you guys could replace it with your insurance type thing. That conversation that my grandmother said have with people really affects how I treat people now. I don't look at somebody and go, They're looting, they're rioting. They're protesting - Why? That's not the same Why. I already know the why. What are you targeting? What's next? What are we doing as a group? You know, I mean, I'm asking those follow up questions. I want to know, Okay, now you're mad, you're getting all of this out. What do we do with the rage? How do we take that rage? How do we take that emotion? And how do we put that in a package that when we move forward, we're moving forward as a unit, as a Movement, as a country, not just two or three individuals here in this state, two or three here. But we're really being heard. And that leads me to, as I talked about, I've been a commissioner and some other things in politics. I was a commissioner for disability issues in Tucson, but one of the things we used to also do is work with our local representatives around Rojava. We have Rosemary Gabaldon who we would not necessarily run their campaign, but we would be the voice of their campaign, and try to explain to people why they need to vote. And so that's really my if you want to say what my work is right now, it's trying to explain to people why our local leaders need to be replaced or for those who are already in office, get them educated, have them in on the discussions, have them in on how we move forward as a country. And so that's sort of my passion right now, I guess, you could say.

 

Heather Newman 

Yeah. I was having a discussion with some friends about power and money. And that change comes from many different things, but you have to understand power and money. And if you aren't empowered to make the rules, it's harder to change the rules.

 

Chandra Purnell Bond 

What is that saying? Absolute power corrupts absolutely. I think it is?

 

Heather Newman 

Yeah.

 

Chandra Purnell Bond 

That resonates with me. I need to write that down, so I always remember that one. But I heard that a couple of days ago, and I said, you know, I'm gonna say that again. I'm gonna keep saying that, because I think people don't understand that money is really the root of a lot of this. And I don't mean money in terms of currency, I mean money in terms of who has wealth and who does not have wealth. And that's why I mentioned it's not really a black and white, left or right type situation, it really is the top bottom, you know, who's the top controlling everything, and then who are the rest of the people? Because I always feel like the root of some of the issues that we're experiencing around racism don't necessarily come from a color issue. It comes from You shouldn't have that. And those type of conversations are what I'm having with my sons of, you can be on the phone and talking to someone and they not know what your color is, but they feel like they should have something you should not, you're going to get into a power struggle on the phone. You're going to get into a Well, why not? I deserve. So, then you start talking about, well, why do you deserve this? Well, because I've worked for it. Well, I've worked for it too. And so, it becomes a back and forth of My family 20 generations ago did XYZ and that's why we're rich. Your family can do the same. And those kinds of conversations I was not prepared to have with my kids. But I've had to have them because they are more privileged than, say, some of our neighbors who don't get a meal every day. We got offered during the summer, where they had the summer programs where you they will provide packages for the whole week. And some of the school members kept calling saying, Well, why won't you come pick up your package? Are you too proud? You know, why would you pick it up? I said, because there are other people that need it more than we do. We always contributed to the food bank. But that's not to say that there are not times when I've not had to go to the food bank. We've always contributed to other causes, but there's not times when I've not had to say, Hey, can you loan me blah, blah, blah, because my light bill's gonna get cut off. We're not exempt from all of the problems that you might consider with poverty. It happens because of the fact that there is power and not power. There's, you know, privilege and not privilege,

 

Heather Newman 

Right. Yeah. And we were also talking about unity versus division.

 

Chandra Purnell Bond 

Yes.

 

Heather Newman 

And that, to me, obviously, is part of that power and money. Right? If we can get together, we can have better conversations about that. If we're divided, we're going to continue to fight about all those things.

 

Chandra Purnell Bond 

I appreciate you being an ally. I don't like to call you an ally because I just like to call you a friend. But in the narrative of the political world we're in, I'd like to acknowledge that I've always seen you be very positive and put up things to educate other people. And it's not just about racism, but also about womanism and about being in the business and trying to have a narrative that's always positive. I really appreciate that.

 

Heather Newman 

Thank you. Thank you. I appreciate that. Thank you. I hope to be an ally.  I know and thank you. I've just been talking to tons of people about all the things that are happening in the world right now. And I've been getting phone calls to people who are like, How do I show up? Will you look at this? And there's so much fear. I mean, everybody. I'm like, oh my God, I don't want to mess up and say the wrong thing. Or, you know what I mean? But I keep saying to folks, there's some golden rules of just Don't be a jerk. Get educated.

 

Chandra Purnell Bond 

Take that moment.  Right.

 

Heather Newman 

You know, and if you screw up, say you're sorry and talk about it.

 

Chandra Purnell Bond 

And move on. Right,

 

Heather Newman 

But I appreciate that. Yeah, I'm always very interested something you said earlier about story. About your grandma. She wanted to hear somebody's story.

 

Chandra Purnell Bond 

Right.

 

Heather Newman 

Right? And to me, that's why I wanted to start this podcast. I want to share people's stories. And that's a powerful story of her doing that for other people, because that probably changed their lives.

 

Chandra Purnell Bond 

And I've continued to help people after that, and that's not for a pat on the back. That's just something that I do. And it's not even natural. And I've had some of my mentors and some of my coaches sit me down and say, you know, you kind of give so much of yourself you forget to give TO yourself. That you'll give your last piece of cornbread to somebody or your last dollar, and then you're looking, like, Oh gosh, how am I gonna get to work? And so, I've had to learn how to balance that too. Sometimes when you have more than others, you have guilt because you're like, Why me? Why was I not born in poverty? Why have I been able to do X, Y and Z? But not at the level as the people in power? I'm still in the middle. I'm still down here. And I mean, that type of thing. So, I've had conversations with many people as well lately, because I got called a name. Let's just be straight. On Facebook. And I was really offended by it. Not because the name didn't fit necessarily, but because the person who said it doesn't know me. They only based it on what I'm posting. And I said, So how about we have a conversation and I screenshot how many organizations I've funded? How many families I've fed? How many times I've had to call a friend of a friend in a police department and say, Hey, that person is a good person, you know, they really had been trying to be on the up and up. They messed up one time. Let's get them some attorneys or some lawyers that we can really fight this particular thing. I've had people come back and thank me 10 years later, I've had mentors from when I was working for the defense company come back. I just had one last week. She was like, You changed my life. And I busted out in tears. I'm like, What are you? What do you mean? And she said, You sat me down and said, Be you and stop trying to compare yourself to others. There is no standard, you're the standard. Whatever you want to achieve is what you have to achieve. And if you have to go get resources, or you have to go get help, however, that help shows up. Maybe you apply for an internship that was only for minorities. Maybe you got into college, and you got a little extra bump. Whatever that is that can make you be successful, don't feel guilty about that. Don't always look back and go well, because I'm successful now, it was because of this. Because it's not. It's an amalgamation of a lot of different things. It's your family background. It's the activities you're in in college. It's your experiences in life. it's were you assaulted or not assaulted? There's a lot of different pieces that make up the success of a person. And notice I'm speaking of personhood, I'm not just referring to women, I'm not referring just to women of color. This is really a conversation about what a human is. And what it means to be an American or live in America. What it means to have had systemic oppression for 500 plus years. And it's not just here in the US. I've traveled around the world and in the diaspora, there's issues across there. People are still slaves in the Middle East. There are still people who are being sex trafficked based on their color in other cities and other countries. So, you see it across the gamut. It's not just a problem right now. It's been a problem. It's been a conversation. But it was never a public conversation. It was always things that we talked about at the dinner table or at our cocktail parties type thing. Now it's vocal. Now it's loud. Now it's on your smartphone. Now people are really concerned about Well what about me? And that's where I've tried to change the narrative. Even with the COVID crisis, I tried to change the narrative because I have an autoimmune issue. I have fibromyalgia and when you have fibromyalgia and diabetes, really, those are two autoimmune issues that unfortunately work really against your body. So, I can't be around people who are coughing and sneezing regularly. Forget what's coming going on with the Coronavirus. Asking my friends for a simple thing of when you come to the house or if you come here, you have to wear a mask has been a fight. And I've had to lose some friends because I'm like, You're not thinking about me as a human. You're not thinking about me as your friend and your family. What you're thinking about is I don't want to. But you're not protecting my kids, you're not protecting an elderly woman that I sit with sometimes and keep her company and play bingo. Whoever I might come in contact with is not just me. You're talking about groups of people that you're affecting. So even those conversations have become very volatile, very "my rights, my rights, my rights," and I'm explaining to people, but if you look at the world, as a microcosm, you look at the world as a system, that comes back to my six sigma training, but if you look at the world as how you fit in it, versus how it fits you, then I really honestly feel that people would step back into like, Okay, I'm going to be inconvenienced for an hour while I'm at the grocery store, then I can go home and do what I want. I'm going to be inconvenience while I'm talking to Chandra at her house or dropping off food or whatever, for maybe 20 minutes.

 

Heather Newman 

Right.

 

Chandra Purnell Bond 

And thinking of it from that perspective, versus you know, always saying Me, me, My, and how we can help each other understand what this world is coming to, because I wake up every morning and it's something new, and I just want to say 2020 Fuck you, I don't want you anymore. To be honest with you. I even have a meme on my phone that I sent to one of my friends, and it was like, You know what, I'm not even counting this year. If it wasn't for the fact that I was turning 50, I would not count 2020 at all.

 

Heather Newman 

I think that's a feeling of a lot of people, for sure. And all of that stuff has gotten politicized and stuff as well. The word empathy. It's come up. And I talk about that a lot with people, and since I was a theater major, theater is empathy, right?

 

Chandra Purnell Bond 

I did theater too.

 

Heather Newman 

Yeah. And I think, for whatever reason, the word empathy, is not an easy word to read or say. I know that sounds weird, but I'm a word nerd and I know you are too. And it's like, just looking at that word and people are like, what does that mean? I sometimes wish it was a different word that was like fun to say and easier. I don't know, because I'm just like, how can you not get this?

 

Chandra Purnell Bond 

Yes.

 

Heather Newman 

Like walking in someone else's shoes. But truly understanding it too. Trying to at least. I mean, because you can never really truly do it. But I don't know anything about that. I'm curious - your take.

 

Chandra Purnell Bond 

For me, empathy is almost like how - so we'll take it back to theater. How we used to have to prepare for a role. You have to sort of get in the head of the writer, first of all. The person who was a playwright, what was their meaning behind how they created this character? And then when you get into so for example, I did Look Homeward Angel, and I decided I didn't want to be Madame Elizabeth because she was a prostitute, but she was actually one of the richest and strongest people in that particular play. So, when I got told that, it changed my whole perspective on how I presented that role. And so, I actually went down to North Carolina. I got in the shoes. I mean, I really went to the places where they said this person had a brothel and this person went and got her clients, and we went to the graveyard and some other things. And I couldn't be, you know, a madam, but I picked up her business sense, and her sassiness. And her Oh, I understand why she did that. She was one of the few people of color in that town and the only way she could make money legitimately was to unfortunately be in the illegitimate business. Okay, I get that. I'll get that. And how it came across on screen, people were like, you were so elegant, but you had a grittiness about you, and you could tell you had either studied it, or you knew somebody who had been through that before. And I said, I didn't know anybody who'd been there before. But I had to study it and try to get in the shoes and understand what that person was going through at that time. And that's what empathy is, to me. It's really almost taking on that acting role and saying, Well, what if this happened to me? How would I feel about this? And then what would I do afterwards? Would I cry? Would I be angry? Would I want to run away? You know, what would be my response? And so, you know, as a therapist, I have, even though I've not been practicing therapy in 20 years, I still have that background. So, when I talk to people, I always tell them to come from a place of, If it makes you uncomfortable, you get that funny feeling in your stomach, and you're like, That's not right. That's awful.

 

Heather Newman 

Yeah, right. Yeah. Thank you for that. I need to talk to you for like another hour. So good. Thank you for the time. I'm so glad we finally got to do this. How about I asked you my last question.

 

Chandra Purnell Bond 

Okay.

 

Heather Newman 

That I always ask everybody. Part of this to me about mavens and experts is looking at what, if you can pinpoint a moment or a spark and person, place thing book poem that - and I know there's a gazillion but  something that you want to share with the listeners about what seats you in this moment of who you are today. A moment or a spark.

 

Chandra Purnell Bond 

Probably my poetry. Because it comes from what I'm experiencing at the time. And so sometimes, and I hate to use the word "empath," too, because that's sort of like the new buzzword, but when I feel the world, I have to shut down because it feels like my whole body is buzzing. I can hear - like my ears are ringing - so I actually will have to go into a dark room, turn everything off, and then sometimes I'll keep a recorder next to me and start either writing or I'll start singing. And so those types of things. Creativity is my spark.

 

Heather Newman 

Yeah, that's awesome. Thank you for sharing that.

 

Chandra Purnell Bond 

One of these days I'll have to read some of my poetry online for you.

 

Heather Newman 

Well, you shared a little bit with me. So yeah, it's beautiful. So yeah, thank you for trusting me to share that with me. It's awesome. So so good. Well, I want to talk again soon anyway, but thank you for doing this and sharing your story and career and your "retirement." I shouldn't do air quotes around it because I know you are retiring.

 

Chandra Purnell Bond 

I'll do air quotes. It's fine.

 

Heather Newman 

You’re just doing so many wonderful things. So anyway, thank you so much for being on the show today.

 

Chandra Purnell Bond 

Thank you. And I love you, Heather. Thank you so much for just reaching out and always being positive.

 

Heather Newman 

Absolutely. Love you back. Yeah, we'll have all the good stuff that you talked about in the show notes, as well for everyone. Different things that we talked about. So, we'll have that done too. So, thank you again.

 

Chandra Purnell Bond 

Yeah. All right.

 

Heather Newman 

Awesome everyone that has been another episode of The Mavens Do It Better podcast, and here's to another beautiful day on this big blue spinning sphere. Thanks everyone. The original music on this podcast was created by Jesse Case.

Episode 79: Therese Jardine - Event Maven

Introduction 

Welcome to the mavens do it better podcast. And now your host, Heather Newman.

 

Heather Newman 

Hello everyone. Here we are again for another episode of the Mavens Do It Better podcast, where we speak with extraordinary experts who bring a light to our world. I'm so excited to have a wonderful person on Therese Jardine. Hello Therese!

 

Therese Jardine 

Hello, Heather! Happy to be here today.

 

Heather Newman 

Yay, I'm so glad you're on! And Therese, where are you coming to us from?

 

Therese Jardine 

I am coming to you from Woodinville Washington, where I am just barely up the hill from all of the wonderful wineries.

 

Heather Newman 

Oh, my goodness. That's so fun. What neighborhood are you in?

 

Therese Jardine 

In Woodinville, it's called Westridge. So, I'm right up the hill from San Michelle and Columbia wineries. And the new and where Hollywood Schoolhouse and all that stuff is. And so, my friends have called it the fox guarding the hen house? I don't know why they would say that.

 

Heather Newman 

For all of you, Woodinville is in Washington state where I used to live a long time ago. I spent a lot of time in Woodinville myself. It's where all the wonderful wineries are.

 

Therese Jardine 

Yeah, we're about 15 miles east of Seattle.

 

Heather Newman 

Yeah, absolutely. And the hot air balloons too, right?

 

Therese Jardine 

Oh, yeah. Yep, we have those in the summer. It's really pretty cool. It's a lovely little community.

 

Heather Newman 

Yeah, that's awesome. Well, and we're recording during the working from home during COVID-19. And how are you doing over there?

 

Therese Jardine 

Well, I'm doing okay. It's kind of funny. As you know, I'm an extrovert, and so being trapped in my house has been a little bit challenging. Love that I have a chance to do something like this today, where I get to interact with others. You know, my son's still home with me, so I have a human that I get to see here and there, and my neighbor has a dog. And so periodically, we have kind of an afternoon break out on the back and let the dogs mingle while we maintain our social distance. So, it's, you know, it's what we have to do, though, so I'm not going to complain. I've got a roof over my head and food on my plate. And, you know, I'm not in dire straits. So, I'm feeling very, very grateful about that. If this is my biggest problem, then I think I can overcome it.

 

Heather Newman 

Yeah, absolutely. Well, I'm glad everybody is getting safe over there. And it's great. Yeah. And you know, you and I have known each other for goodness, a really long time now.

 

Therese Jardine 

A long time.

 

Heather Newman 

Like 2005-6 maybe? Maybe even further back. I'm not even sure. I started at -

 

Therese Jardine 

That sounds about right, because I started managing procurement for events at Microsoft in 2003 or 2004, I'm gonna say.

 

Heather Newman 

Okay, yeah.

 

Therese Jardine 

It's been a while - more than a decade.

 

Heather Newman 

I know. I started on the SharePoint team back in 2001. So yeah. And tell everybody about what that means - what procurement means, because it's a very specific word and it's something that you've done for a really long time and now, you're doing in your own business as well.

 

Therese Jardine 

I am! So, plug out for my company. I started Strategic Event Procurement at the first of this year, and my mission is to help event organizers and agencies take the pain out of procurement. And so, to kind of tee up what procurement is, it's actually a very important function within an organization. And done right, it's meant to support the business function. So, they're responsible (they, procurement) is responsible for primarily managing the supplier relationships and making sure that the roster of suppliers has the qualifications that are needed and the price point that's representative of their value. And then making sure that diversity and accessibility and privacy and security, and all of those key important things. There are programs that procurement organizations will manage to make sure that the suppliers meet criteria in order to make sure that the brand of the company they're supporting is maintained and represented. People tend to think of procurement as purchasing and it's not. I used to tell people the only POs I ever opened were for a service that I managed as an outsourced service, and my business cards. Procurement is actually kind of the framework under which people can do their purchasing.

 

Heather Newman 

Yeah. And I guess I would imagine from your years - gosh, how many years were you at Microsoft?

 

Therese Jardine 

Almost 18.

 

Heather Newman 

Yeah, that's amazing.

 

Therese Jardine 

In dog years, that's - I'd be 100!

 

Heather Newman 

So, the other thing about you is that because of that, you know so many suppliers and have worked on so many big events, all kinds of events, right? All kinds of different events

 

Therese Jardine 

Oh yeah.

 

Heather Newman 

So the ins and outs of what it is to put on a giant event like some of the Microsoft big tier events, and then down to some of those just meetings where you have a bunch of executives hanging out on their own time or a meeting or a dinner.

 

Therese Jardine 

Certainly, at Microsoft, but most companies it runs the gamut from the giant ones all the way down to the smaller ones that are so important. And the thing that I learned over the years is that the regular payment procure to pay process that everybody thinks about, it just doesn't work for events. And, you know, when I was at Microsoft, I spent a lot of time setting up programs and processes so that people could get what they needed quickly, without having to want to gouge their eyes out because of all the roadblocks that get put in the way. And for suppliers too. Because I was mentioning all the programs that procurement will run, they're super important, but they get, especially for a large company, the one size fits all, it makes it really hard for suppliers to understand what's really required and comply with it. And I spent a lot of time while I was there helping suppliers get around that. And now I'm having people reach out to me now for help with, you know, how do they stay compliant? How do they put together a calendar to know when all these important milestones are coming up? And what does it mean when procurement says this thing? And that's been really gratifying.

 

Heather Newman 

Yeah, that's super cool. And all of us who are in the event world... so Therese and I worked together many times because I was a lot of the times a logistics, or owner/producer for many events, inside of Microsoft, outside of Microsoft, all of that and did that for a really long time. And I feel like even with so many people switching to virtual events, there's still all kinds of things behind the scenes that you want for a virtual event that you would like to duplicate and/or try and have. And in-person events will come back eventually.

 

Therese Jardine 

Oh, sure.

 

Heather Newman 

There's an interesting component of like, what can you do virtually, that you were doing in person? Are you having those conversations? I'm sure you are.

 

Therese Jardine 

Some. For me the virtual portion of events, I feel like Microsoft is probably in a good position, because for as long as I could remember, there was a digital component already. And so, for a company like Microsoft, they didn't have to start from scratch. And really, what people have been asking me about is I'm being contacted by the live event agencies who, when you have a 50% up front and 50% on completion payment structure, and the event doesn't happen, you don't get 50% of your fee. And that's fine if 50% of your cost and work happens onsite, but if it doesn't, then you really need to be looking at - for future - be looking at your payment milestones so that you're aligning your payments with the rhythm of the work. And so, I've given a few people some advice on, you know, let's look at your payments, and let's look at how you're setting this. And then you know, of course, you're always going to have a final invoice, because you can't know what's going to happen onsite. But suppliers can reduce their risk by being a little more rigorous about how they go about setting up their payment milestones to actually match the work.

 

Heather Newman 

Yeah, well doesn't that apply to kind of everybody in a way too? I'm thinking about just small businesses where you have to pay a deposit up front, right? And then maybe there's a mid-payment, because you do it by time, right? Here's a front deposit, a mid, and then at the end, when in actuality, the "by the milestone" or "by a deliverable" or "by when you give something over to be a payment" structure is probably safer for risk. Right?

 

Therese Jardine 

Sure. And I think for both corporations and the suppliers, most of the time, that's how I would see things structured. But you know, like I said, I've had a couple people come to me and say, Hmm, I wonder if we should look at this differently. And I would say to them, yes you should. So that's definitely something that's going to come out of all of this. And I've had a few people say, Well, what do you think is going to happen? Well, the one thing I know is contracts, particularly for venues, I'm sure every legal department in the world is pulling out their contract templates and scraping through them to make sure that they've got better definition around pandemic and curtailment of transport, and government mandates. And does a stay at home advisory count? Or does it have to be a stay at home order? You know, for example.

 

Heather Newman 

Right.

 

Therese Jardine 

So, I can see that, especially in my space, I can see that coming. One of the things that I did at Microsoft was I put in place a strategic meeting management program. And the benefit of that was (almost always - there were a few exceptions) but almost always, we were able to use a standard template for the contract. And so, I'm no longer there, but I know just from talking to the team and knowing what we've gone through in previous cancellations, it's difficult for sure, but we could pretty easily pull up your all your contracts, because you know where and when your meetings and events are taking place. And you know that with very few exceptions, the cancellation terms or the force majeure clauses or whatever are going to be the same. And so, you can kind of recognize and address your risk for financial exposure more en masse. For companies that don't have a program like that, I just feel so badly for them because their legal departments are probably... here's where the rubber is gonna meet the road, because all of those events that were kind of running around under the radar are suddenly not going to be under the radar anymore. And it's painful now, but good will come of it for them later, I think.

 

Heather Newman 

Yeah. And I'm sure there's lots of, no matter what company it is, there are legal implications, risk implications.

 

Therese Jardine 

Yeah, and there's actually a strategy for managing your cancellations, because you've got to have a communications plan. And if you're in an organization where there's a 360-degree relationship, you need to make sure that the people who are inside your organization that are managing the relationship with the hotel chain for instance, that you're going to be delivering bad news to - they need to know about it, so they don't get blindsided. And if it's going to happen in the public sector, then you need to be aware of what the PR implications of that might be. So, having a strategy and a checklist of all of the things that need to happen is super important.

 

Heather Newman 

No kidding. Let's go back a little bit. Where did you come up? And getting into working at Microsoft and all of that. How did that happen?

 

Therese Jardine 

Oh my gosh. So, long ago in a galaxy far away, my first job out of college, I was working for a chemical distribution company as a financial analyst.

 

Heather Newman 

Wow.

 

Therese Jardine 

Yes. And during that, one of my first jobs or first tasks, I suppose, was to compile the operating budget for that company. And I'm old, so this was before Windows was invented. And it was actually before Excel was invented. So, we were doing this on Lotus. And the way we were compiling the, these budgets was we were appending files. And I kind of looked at my coworker and I looked at my boss and I was like; you realize there's a better way to do this. And he's like, well get through it now and then talk to me about it later. And what came with that was I was given a budget to create a budgeting system. I ended up doing two of them for that company and then I moved on. And over the years, I ended up working for another financial systems company where I was implementing these budgeting tools. And in the meantime, we moved, we'd gone to New Jersey for my now ex-husband's job, and we moved back to Seattle. One of the people that I met when I was at the chemical company was working for Arthur Andersen, back when it was Arthur Andersen. And he and I had to work together to upload the budget onto the mainframe. And so, we were kind of comrades in arms. Yes, this was back in 1988-89-90. People are gonna be thinking you dragged me out of the boneyard.

 

Heather Newman 

Not at all.

 

Therese Jardine 

Times have changed so much. Anyway, when we got back here to Seattle, I reached out to him. His name is Mike Huber. I reached out to him and he was at Microsoft by then. And in the meantime, I had actually started up my own little consulting business, because the company that I was working for expected all of their people to travel and I was like, Well, I'm not going to travel because I had little kids. We ended up working it out where I took clients from them on an independent basis. So, I've done the self-employed thing before. Anyway, either I reached out to Mike or he reached out to me, and there was an opportunity at Microsoft, and so I got hired and my first day was New Year's Eve 2001.

 

Heather Newman 

Oh, wow.

 

Therese Jardine 

Uh huh. Isn't that crazy?

 

Heather Newman 

(laughing) That's amazing. Wow.

 

Therese Jardine 

But it gets weirder. So, I was hired to implement a reporting system to support procurement. So, I was actually in the finance side of things. And our main stakeholder was the marketing procurement director. And we worked pretty closely, and then, lo and behold, he ended up having a category manager position open up for events. And I applied for it and got it, and that's how I got to where I am today. Isn't that crazy?

 

Heather Newman 

Yeah, but that's not that... it's always a little bit about people, right?

 

Therese Jardine 

Well, it's about people and technology, really, because I started out introducing technology to this very traditional old school, old boys club company, and bringing them along on the journey a little bit. And then roles that I took subsequent to that were primarily technology driven, but I was always on kind of the front end and putting the human face on it. And then to land in events, it's funny, I just don't think I'll ever go anywhere else because it's just such a cool place to deploy my skills, I suppose. Because I've got the finance background, but then I've got, I mean, geez, 16 years of procurement experience that's always been dedicated solely to events.

 

Heather Newman 

Yeah, no kidding. Wow. I remember bringing the first PC into the Universal Film Exchange, which was Universal Pictures. And I worked in this funny little office in Dallas, Texas, with my friend Dennis. Shout out to Dennis, and what was his name? Truett. Mr. Truett Hall. And I said to him because I was working on one of those computer screens that were black and orange...

 

Therese Jardine 

Okay, mine was black and green.

 

Heather Newman 

Yeah, black and orange, black and green. And literally a film would come out from LA and come into my territory and I had this giant ledger book that I used a pencil in, and I would write Lowe's Meridian and then write a line, and then I would write you know, Lowe's, blah, blah, blah, or whatever. It was like Jurassic Park, and like Billy Madison and stuff. And I finally said to him, can we get a PC? And he's like, Darlin, I don't... well, what do we use it for? And I was like, everything! And he finally allowed me to, I think it might have been like, 350 bucks or something like that. And we bought a PC and had it in there. And it was like this anomaly, and I was the only one who really knew how to use it. So, I yeah.

 

Therese Jardine 

Oh my gosh, yeah.

 

Heather Newman 

So where was that financial - where'd you go to school? College.

 

Therese Jardine 

I went to school at Boise State University. Go Broncos! I grew up in Idaho.

 

Heather Newman 

Yeah, that's right. That's right.

 

Therese Jardine 

So, I grew up in Idaho in farming country and my mom was a single mom most of the time. So, you know, I was working when I was 12. So, came up with the good old-fashioned work ethic and I knew I didn't want to stay there the rest of my life, and so the only way to not stay there the rest of my life was to go to school. I put myself through BSU. I made it through in four years and I did have help along the way, but most of it was me. I worked part time during school and full time in the summers and took out student loans and paid them all back. And then when I graduated, I was dating somebody who lived up here, but I even before I was dating him, I was pretty sure I wanted to move out of the Boise area to get started in my career. I don't know, I think it was eight days after graduation I put everything that I could fit that I wanted to keep in the size U Haul trailer that my little trusty Subaru station wagon (used to be affectionately called the goldfish) that could pull. Which was a pretty tiny little trailer, let me tell you.

 

Heather Newman 

Oh, I bet. One of those little U Hauls on the back of the car.

 

Therese Jardine 

Oh, yeah. So that's how I ended up in Seattle. And I came here - I had no job. And I think I had about 500 bucks left in my student loan account, so I had to hit the bricks hard. That's where I ultimately ended up at the chemical distribution company. Somewhere I have a picture of me with my eel skin hard sided briefcase and my - it gets better - my wool gabardine suit and my silk blouse with the big fluffy bow tie.

 

Heather Newman 

Oh, my goodness. I really want to put that in the show notes. But yeah, no, that was part of it. I think about how I used to dress for work and stuff. And it's like, it's just hilarious.

 

Therese Jardine 

Power suits, you know,

 

Heather Newman 

... and, shoulder pads and like, all that stuff. It's like what?

 

Therese Jardine 

Pantyhose and pumps I know it. Yuck.

 

Heather Newman 

No Thank you. I know you have a huge passion as well. You've been working with the Little Bit Therapeutic Riding Center for years. Will you tell everybody about that?

 

Therese Jardine 

Well I've been giving money to them for years. My time was limited until more recently, but yeah, I've been actually doing hands on volunteering with them since I want to say October. They're pretty close to where I live so it's easy to get over there. And they've got a pretty amazing program and it's killing me right now because they're shut down.

 

Heather Newman 

Yeah.

 

Therese Jardine 

So, it's hitting them double whammy because they're a nonprofit and the students that come and get their riding lessons really pay just a fraction of what it costs. But it's still revenue that they're just not getting right now. And double whammy was the gala fundraising raising auction that was supposed to happen on May 2. They've turned it into an online auction and they're still going to do a video presentation on May 2, but for all your listeners, if you've got the means to continue to support at least one of your favorite nonprofits, please do. Maybe you can't give money but if you can give time, it's really important. And another organization that I've donated time and money to is Habitat for Humanity.

 

Heather Newman 

Yeah.

 

Therese Jardine 

I saw an article today from them. They're considered essential so they're able to continue building their affordable housing. They can't take volunteers, but they are able to with their employees and the AmeriCorps people, they're able to continue working on the homes. So that's super important. We're all kind of hampered right now because we can't go anywhere to speak of, but my other little thing that I'm doing, it's partly for myself, but also for the local economy is I'm trying to get takeout at least once. And tonight's the night! Because I want to make sure that these restaurants that are at least trying to do some level of service have patrons. It's funny - I've gotten pretty creative with my cooking let me tell you

 

Heather Newman 

I think people are eating all the things that were in the back of their pantries and stuff too. It's like, pull out that can of beets that's probably been in there a long time and either eat it or look at the date and get rid of it.

 

Therese Jardine 

I'm actually in pretty good shape that way because I think you know I moved two years ago. But prior to moving into this place, I had sold my farm that I owned for 18 odd years. And all my stuff was in storage for almost a year. So, I started it out with a fresh pantry, so none of my stuff is expired but it's really prompted me to dig and find recipes that I haven't used in a long time, so that's been good. And I'm actually it's funny people are talking about you know gaining the COVID-19 -

 

Heather Newman 

Yeah, I've heard that too. I think I've said that, but yeah.

 

Therese Jardine 

I've been actually pretty good about that. I mean I haven't gone on any you know eating jags, but like you, I've been working from home for a long time anyway, so for me the hard part is just the happy hours are gone, and the in-person meetings are gone and that kind of thing.

 

Heather Newman 

Yeah, absolutely. Although I think that happy hours for me it's like everybody that I've ever known ever wants to have a happy hour.

 

Therese Jardine 

Oh, I know. The zoom happy hours, those are there.

 

Heather Newman 

Oh, okay. Yeah, it's funny - We haven't talked in like 10 years but cool. Let's do it. I'm like, Okay, this is great. And I love what you said about supporting nonprofits if you can right now, and also getting take-out once a week. I think it's super important, and I'm doing similar things. And yeah, things are odd right now. And the world has changed and changing, and it's going to continue to do so. So, supporting nonprofits and all of our beautiful, wonderful restaurants that we love, and all that kind of stuff is super important. So, thank you for bringing that up. I appreciate that.

 

Therese Jardine 

Well, yes. And you as well, for mentioning Little Bit. And that one's great, because they've just got all these horses and....

 

Heather Newman 

Yeah. And it's a riding center where kids can do riding lessons, and it's all about therapies, using horses and learning about them and taking care of them, right? And riding and sort of all the good things that you do with dealing with wonderful animals?

 

Therese Jardine 

Yeah, and most of the students... well, I'll just put a plug in: littlebit.org is the website. So, people can go and check out all the horses and there's a couple of videos of some of the featured students and it talks about the mission. There are students with physical disabilities, there are students with autism or other kinds of learning disabilities. And it's so amazing to see how getting on a horse will transform them.

 

Heather Newman 

Yeah.

 

Therese Jardine 

And I have an affinity for that because I own a horse myself and so I know how I feel when I get on my horse. And so, for the students to have, you know, this little cut out of their day is pretty cool.

 

Heather Newman 

That's super cool. So, jumping back into your new business that just started - obviously you've created a website and all of that which I've seen, but you also know a ton of people. What's been some of the biggest learnings of like getting a website going? And where are you finding clients? And how's it working? People who listen are definitely from small business to enterprise, but I'm always interested in marketing and brand and how it was to set things up.

 

Therese Jardine 

Oh my gosh. Well, I got help from our good friend Alicia Thornburg for my branding. So, she helped me come up with my logo and my color scheme and all of that. And I'll be transparent, I bootstrapped my website. I took a LinkedIn learning class on how to build a website on WordPress, and my goal is eventually to have it done professionally, but I needed to have at least a little bit of web presence. So the things that I've learned in the last six months, eight months, have been really just like the nuts and bolts of How do you set up an entity, and what filings do you need to do, and where can you go for legal support? Just lots and lots and lots of things. So that's been really kind of eye opening. And I've told people I've been around marketing a lot. You can't be around events without being around marketing. And Microsoft is obviously one of the biggest marketing engines in the world. But I've never Done marketing. So, I'm having to learn about SEO and all those kinds of things. And a resource that I'm really leaning on, though, is LinkedIn. And that's been where I've been getting a lot of visibility. I actually had a guy who became a client reach out to me just as a connection on LinkedIn. And it turns out, they knew somebody that knew me from Microsoft. So that's kind of where my current clients are coming out of the woodwork is in suppliers that I used to work with at Microsoft and/or people who heard about me through suppliers that used to work with me at Microsoft. I'm putting together a procurement to net package I can offer so I can take your terms and conditions - business terms - I'm not a lawyer so I can't give legal advice. But you know, look at things like your payment milestones and what kinds of requirements you're going to put on your clients in order to get things done. And then making sure that you've got an inventory of all of the compliance programs you need to comply with and which client it belongs to what the program. You know, who do you reach out to for help? When's the next? When's the next thing due because, you know, anybody who's worked at Microsoft, you know, they've got this SSPA, which is the supplier security privacy assurance program. If you miss a milestone on that they turn off your ability to get a purchase order until you fix it. And that's deadly because, you know, no purchase order no work. Even when I was at Microsoft people would come to me and ask me for feedback on their RFPs. And so I'm offering that as a service that either I can, as part of the tune up, look at the last RFP where you didn't win the business, and I just do I'll call it a post mortem on it, and just give some suggestions on what maybe I would have done differently. But then the next time you have a proposal why not have your friend, the teacher review it before you hand it in to the professor? That's kind of a kind of an old-fashioned way of describing it. But, you know, I when I was at Microsoft, I looked at hundreds if not thousands of RFP responses, and there were some really good ones. And there were some that were kind of groanworthy. And, you know, if I can help somebody get their proposal from bordering on groanworthy to really, really good, then that would help them win some more business.

 

Heather Newman 

Yeah.

 

Therese Jardine 

You know, and then on the flip side and I think by coincidence, I've been talking more with suppliers lately but, you know, there are a lot of companies out there, going back to what I was saying earlier about having a strategic meeting management program. I'm sure that when the dust settles from all these cancellations, they're gonna get religion and figure out that they need to have something like that. And that's in my wheelhouse and something that I'm looking to expand into.

 

Heather Newman 

That's super cool. I love that. All the stuff that you're doing. really sounds super interesting. I'm so happy we're having a podcast chat, but also to tell everybody about what you're doing, because I think it's super important. Sometimes it's that stuff that people just don't even think to take, like How about you double check your stuff before you send it out?

 

Therese Jardine 

Oh, well, I put an article on LinkedIn about the three deadly mistakes for RFP responses, and I'm not kidding. One of the RFP responses that I got, or at least one of them still had the bracket: insert client name here.

 

Heather Newman 

Oh, goodness.

 

Therese Jardine 

Oh, I know. I know. I was just like, oh! Whoops! Guys...? So that was kind of one of my tips is Don't use boilerplate answers. You know, answer the question. Just make sure you be yourself. Answer the question. So.

 

Heather Newman 

Makes sense.

 

Therese Jardine 

Yeah. Yeah.

 

Heather Newman 

I love it. Well, we're at our last question.

 

Therese Jardine 

Okay.

 

Heather Newman 

Exciting time. So, I ask this of everyone and it's about I'm very interested in moments and sparks in our lives and we had this great talk about where you came from and how you came up and getting to today. Is there a person place thing, something that really kind of seats you in who you are today in this moment?

 

Therese Jardine 

You know, I'm going to say it was my early life circumstances. We were very poor. I mean we had free and reduced lunch and my mom was on. There used to be a program from the federal government from what was called the Farm Home Administration where your mortgage payment was based on your income. I was lucky we lived in a farming area. We never went hungry because we had a garden and we had lots of farmers and ranchers who gave us extras and things like that. But what came out of that, and I'm actually grateful - I don't want to sound like I feel like I got shorted, because what that gave me was grit and tenacity and optimism.

 

Heather Newman 

Yeah.

 

Therese Jardine 

So that upbringing that I had, you know, you work first you play later, although I'm starting to play a lot more these days just because. But if you can't give somebody your word and follow through on it, then what good is it? Right? Those things are what I think have brought me to where I am today, and I'm proud to be able to say that.

 

Heather Newman 

Yeah, absolutely. That's super cool, Therese. I mean, work ethic and where you come from and all of that for sure.

 

Therese Jardine 

And I want to focus on the optimism. I am a glass is half full kind of a gal.

 

Heather Newman 

Yeah, you are. I've known you a long time. And the problem-solving thing. I feel like people who work in events, even like Burning Man and theater, it's like our on-the-fly and MacGyvering abilities are like giant.

 

Therese Jardine 

And you know, that's true. And I've seen kind of the glimmer of the event industry coming out to help with COVID-19. I mean, you see, you know, Javits Center being transformed into a field hospital, and you hear even in Washington State Centrelink Field that was also temporarily converted into a field hospital. And then there's a tent company - I saw an article in Ink that I'm going to post up on LinkedIn here pretty quick, but you know, a tent company that normally does branded tents for Red Bull or experiential events, pivoted on a dime and made drive-through testing facilities with signage and all this kind of stuff. I hope that we keep doing that because to your point, being able to pivot on a dime and MacGyver the crap out of things is what we do and that's what we need right now.

 

Heather Newman 

Yeah, absolutely. Yeah.

 

Therese Jardine 

So, shout out to all of our fellow event folks that are able to do that, and I've raised my hand through another organization that I'll do work pro bono to move that long if needed. We've got to do we can do to get the industry going again, and well, not just the industry going again, but get us back to a place where we can all be safe in the world again.

 

Heather Newman 

Yeah, absolutely. That is for sure. Truer words not spoken. This is great. Thank you so much for sharing your story and talking about your business and your history and stuff. Super cool. I always learn so much about people on podcasts, either that I either know really well or even don't know. I'm always like, what? Oh, wow!

 

Therese Jardine 

Yeah. Who would know that Therese Jardine started out in the chemical industry, right? But look at look what happened. It's awesome.

 

Heather Newman 

There you go.

 

Therese Jardine 

Well, Heather, this was great fun!

 

Heather Newman 

Good. I'm glad. Yay! Absolutely. You're wonderful. And just thank you for what you're doing in the world. I know you help a lot of people. And I'm excited for your new business. And everyone, we'll put all the links to Terese's business in the show notes, and the little bit that we referenced and everything so that you can see all of that. I appreciate your time as always and thank you for being such a great friend and colleague. Therese has helped me so much during my career, guiding me on a lot of things that I've had questions on, and we've worked through some really interesting projects together.

 

Therese Jardine 

Oh, and you gave me a lot of great guidance on partner marketing.

 

Heather Newman 

Better Together.

 

Therese Jardine 

Comrades in arms.

 

Heather Newman 

Well, thank you so much, Therese.

 

Therese Jardine 

Thank you.

 

Heather Newman 

All right, everybody. That has been another episode of The Mavens Do It Better podcast. Here's to another big beautiful day on this blue spinning sphere where I hope we are all staying safe and healthy. Thanks a lot, everybody. Talk to you next time. The original music on this podcast was created by Jesse Case.

Episode 78: Ryan Duguid - Tech Maven

Introduction 

Welcome to the Mavens do it Better podcast. And now, your host Heather Newman.

 

Heather Newman 

Okie dokie we are live. Hello everyone, here we are again for another Mavens do it Better podcast, where we interview extraordinary experts who bring a light to our world. You're gonna say it better than I do. But I have Ryan Duguid. Dear friend, colleague, on today who is, will you say "world" for us? In Iraqi?

 

Ryan Duguid 

"Wor-old." Yeah, there you go.

 

Heather Newman 

(laughing) Perfect!

 

Ryan Duguid 

I am an extraordinary gentleman of the world. Others do it better than me, but you know, we'll try. We'll see how long we can keep it going for the duration.

 

Heather Newman 

Perfect. That's so good.

 

Ryan Duguid 

So, my mom will listen in and say speak in it. It doesn't do like that anymore.

 

Heather Newman 

Oh, hi Ryan's mom. Your son is awesome, by the way, so yay. Well, cool. Well, Ryan and I have known each other for a long, long time. Worked together, played together at Microsoft and various and sundry companies that we both have worked for. And he is one of my favorite people. And he's got a beautiful tech mind and he is super creative and doing all kinds of things. So, I just wanted to have you on and chit chat about kind of, we all are in the middle of the pandemic, and, but also chugging along.

 

Ryan Duguid 

I shouldn't smile, it's a pandemic.

 

Heather Newman 

I know. It's so bizarre. I wanted to have you on because we've been trying to do this for a while so I'm excited, and I take it you're doing everything from home right now, yeah?

 

Ryan Duguid 

I am indeed. You know, we were the first and best in America here in Seattle, and, you know, that I think led to us being the ones who went to stay at home. I don't know if San Francisco technically did that first but at scale, people staying at home, companies - huge thanks to the major employers around here. You know, Microsoft, Amazon, Facebook, and the likes, all went out early with working from home. And schools went early, and it's playing out, right? Much like California, you can see the results. There's still a long way to go, I think. But yeah, I'm doing my part. I do go out for a walk once a day with the family - go for a four-mile walk around the neighborhood. And we all stay like in separate formation you know, six feet apart - two meters apart for the metric folks. It's kind of funny walking down the middle of the road when you're passing other people, but yeah, it's a novel time for sure.

 

Heather Newman 

Yeah, absolutely. How is it going with the kids at home? I mean, you deal with the kids at home a lot anyway, but how's the school stuff going?

 

Ryan Duguid 

Yeah, you know, I'll go officially on record with it. I've got one kid who is geeking out a big way. He's a planner, a scheduler, and he's got it all mapped out. He's doing the schoolwork, then the lacrosse wall ball, then the bass practice and the singing lesson. Then he's going for a four-mile run and he's doing all that. And I've got the other one who, you know, school's not his favorite pastime, I would say, so he's been resisting it a bit, but at the same time, he's been, you know, the skateboard, the scooter, the mountain bike, working on the balance tricks. He's out on the trampoline, backflip front flip, 360s. He's got a trampoline skis he built himself and a trampoline skateboard. So, he took a skateboard. He stripped the wheels off, he taped all off and he practices on that, and then he made his own skateboard. He got a block of wood. Cut it out, drilled it out, and he's built his own skateboard and put the old wheels off the other one on. So, they're both doing their thing you know? But adjustment, probably like everyone, the first couple of weeks is like a ring around dance all day. So, like, do you mind not doing that? And then of course Poor Emily's like, "you jokers aren't supposed to be here during the day. I'm supposed to have peace and quiet right?" Fun and games.

 

Heather Newman 

Yeah, for sure. So, we met I don't even know how long ago....

 

Ryan Duguid 

2000 and blahdy-blah. 2008 I think

 

Heather Newman 

Yeah.

 

Ryan Duguid 

So, 12 years ago.

 

Heather Newman 

Ryan was on the Enterprise Content Management team at Microsoft.

 

Ryan Duguid 

I think I WAS the Enterprise Content Management team at Microsoft. No, that's not true. Me, Evan Richmond, and Jean Paul, right? That was a tight combo, that was.

 

Heather Newman 

Yeah. You know who I actually talked to you the other day? Not too long ago was Christian Finn.

 

Ryan Duguid 

I had beers with Christian Finn Just before the COVID shutdown. First time we'd seen each other in a long, long time.

 

Heather Newman 

Wow, I think we must have talked around the same time because it was same-same for us. So, it was nice to see him.

 

Ryan Duguid 

Yeah, he showed me pictures of his house burning down. That was a bit scary.

 

Heather Newman 

Crazy. Wild. I was like, what happened? I'm so sorry. That's just absolutely bananas. But yeah, gosh, and that team. Goodness, we did a lot. I worked for Ryan and helped him produce a lot of events at Microsoft, where we went around to a lot of -

 

Ryan Duguid 

Arma -

 

Heather Newman 

Yeah. Arma.

 

Ryan Duguid 

The records crew.

 

Heather Newman 

Yes, the records. Third Party stuff. It was like E2.0. The Gobain Conference.

 

Ryan Duguid 

Forgot that one.

 

Heather Newman 

I'm trying to pull out - so KM World, Aim, which I was a board member on, you know, and you've been part of that.

 

Ryan Duguid 

Almost a board member - they didn't select me in the end. Almost. I am not beset about it or anything because I feel like I could have added some value there. But you know....

 

Heather Newman 

I was not happy.

 

Ryan Duguid 

Hey, you know who we should mention too, just because we're going through the crew is Tricia Bush.

 

Heather Newman 

Yeah, absolutely Tricia Bush. She's so great. I haven't talked to her in a long while as well. But Christian mentioned her, and I was like, yeah, and Justin Chandoo.

 

Ryan Duguid 

Oh, yeah, Mr. Chandoo.

 

Heather Newman 

I haven't talked to him in forever. So, you're a technology Maven. You've been in and around technology working at Nintex and Microsoft. Tell us about your humble start, back in the day, like how about some origin story? Way Back.

 

Ryan Duguid 

Humble start. So, I'm a technology person and have to look sophisticated so I'll do this with my glasses for those who can see. Now I'll take those off for a bit. We'll put them back as we get into the good stuff. So, let’s do the Who am I, Right? Origin story stuff. Because of the funny accent that we're joking about, I'll throw one in here for Alison as well, "Chunky Monkey." So, I'm from Scotland, as you can tell by the accent, and also because the accent will come and go, you'll be thinking "he hasn't lived there his entire life" and so I've been around the world a little bit. And the origin story is such that I grew up in Scotland and then headed to New Zealand in my teenage years. And the biggest part of the origin story is my father, who actually would have been his 77th birthday in April if he was still with us. April 5, so just a few days gone by. But he was the most ballsy person I know in the world, right? In 1985, he decided that he was Tired of Cold War Europe. And if you weren't living there it's be a hard thing to understand, and he had a small family, two kids, and he wanted them to grow up and survive. So, he decided to be as far away from that as possible and moved us to New Zealand. And in this day and age people are probably like, Oh, yes, New Zealand. New Zealand's fantastic. It's a flight - $2000. In 1985 it wasn't quite that easy. And so much so that the plane had to stop in Hawaii on the way there because it didn't have enough fuel capacity to go all the way from Los Angeles. And he took us there knowing he could never go back. Or at least in his mind, like that was a one-way ticket back then. And you know, here's a pretty modest guy, he's in the printing industry, blue collar worker, and so it's not like it was easy you know, a highly skilled laborer or that had a job. He worked for years to get us the ticket there. And that was a big game changer for me and gave me a global perspective. It exposed me to different cultures. And I don't think I've traveled the world as much since if it hadn't been for that I might have just still be holed up in Edinburgh, looking at my lovely castle and thinking the world was magnificent. So that's sort of the cultural part of who I am. Family guy, I have a wonderful wife Emily, two kids, Jackson and Andrew (13 and 12-year-old), and I have an amazing set of friends - like yourself. I like working in the software industry. I love product. I love trying to find ways to make the world a better place through the use of software, right? And by pastime, just come off of earlier actually training on my wee bicycle, but I like cycling, mountain biking, road biking, and I love skiing. I'm a little gutted that the season's cut short right now. I had this epic season last year where I skied 55 days.

 

Heather Newman 

Wow.

 

Ryan Duguid 

I've never done anything like that in my life. And I was up to 41. And I was going strong. And I was like, Yes! No - shutdown. First World problem that one is. And then, also a bit of a Pilates fan, which is I know something everyone does. And not that I've qualified out with the training hours, but I am a certified balanced body Pilates instructor as well. So that's the non-work stuff. And then the work stuff is, you know, a bit of everything, but I'll pause there. You should ask some questions and we should discuss some more stuff. That's a bit of how I got here. And I'm somewhere in my 40s. Right?

 

Heather Newman 

Me as well. There you go. I love learning so much about friends and people that are awesome in my life. I'm always like, oh, what a nice story about your dad.

 

Ryan Duguid 

I should show you - watch this. I'll do a wee thing just because it's like videos and stuff. Here he is.

 

Heather Newman 

Oh, my goodness! Wait, you say something because the camera will go back to you.

 

Ryan Duguid 

The camera will go back to me now. Here we go. This is me and my dad. Right? And I'm sporting at the moment, this beard is an homage to him like that. So, there you go.

 

Heather Newman 

I love it.

 

Ryan Duguid 

I think you know a lot of people do that. They're like, you look like your dad and stuff. And people are like, No, no, no. I'm actually quite proud. I think the older I get the more I look like him probably. That's okay. I'm happy with that. I like that.

 

Heather Newman 

Oh, that's awesome. So many people I know that I care about born on the fifth of April.  So, you I know, obviously New Zealand. When did you start working for - what was the trajectory that brought you to Microsoft and when did you start working at Microsoft?

 

Ryan Duguid 

Oh yeah. So, Jesus, so - short version? Then long version, because you sent me those magical questions, right? Somewhere in there you've got the turning points and you know what have you. So, the long version will hit at that point, but the short version is someone gave me a very strong recommendation into Microsoft New Zealand at a time where I was thinking, I'd lived in San Francisco for a couple of years. Corner of Jackson and Jones, Knob Hill, you know? The swanky part of town, right on the cable car, actually. So, I know the Ding Ding really well. Emily and I, we moved back to New Zealand, got married, and we kind of felt like we wanted to have more to explore. Happy to be back in New Zealand and hanging out with family but we had more to do. And I was kind of the one holding things up, right? Because she worked for Hewlett Packard in San Francisco and they were happy to bring her back when the time was right. And I was the guy that just bounced around working in small New Zealand companies. And it's quite hard for those who are in America don't quite understand. But if you haven't gone to a fancy American college, and you haven't worked for a known company it's not easy to get into this, and so I figured I should do something about that. And lo and behold, a friend said, hey, there's this job at Microsoft that's a good fit. What we call a TSP, various flavors of that, but a technology solution provider. The rest of world calls it a sales engineer, right? And I got in from noodling around with SharePoint and associated technologies. I had been a Microsoft supporter for a long time. My academic background and early career is much more Unix and Java based. But I'd made that switch. And so for me, it was like, it was a dream come true, like, you know, biggest software company in the world, and it was my ticket to go work in America again, which was kind of always the dream for me. You know, like work for a major company, build software that's used by billions of people, and have a big impact. And so, I worked for them. And I had this genius idea that, you know, if I worked for them, and I was really good and proved myself over five years, someone might want me at Redmond. And it turns out that 18 months later, someone did want me in Redmond. And lo and behold, it all went from there.

 

Heather Newman 

Yeah. Wow. And a mutual friend of ours. Chris Johnson.

 

Ryan Duguid 

That's the long version of the story. Chris Johnson.

 

Heather Newman 

Hey Chris - hey CJ. But you and he kind of had a trajectory together for a bit and still do, I think, right?

 

Ryan Duguid 

Probably for the rest of time, I'd suggest. Yes, you know, he's the godfather of Jackson, my first child, and we were best man at each other's weddings. And we met in 1995, right, so 20-25 years ago now, at the back of a lecture theater in Victoria University in Wellington. And it turns out, he and I were both kind of rejects who'd gone and done other things and come back around to deciding, you know, we wanted to do computer science, and we had to study math as part of that. So, there's a bunch of like, you know, first year nerdy types sitting at the front. And me and him sitting up in the back. And, you know, he just had this kind of style about him. And it's comical, so I wish I had a picture of it. So, they had like, this kind of scrappy old t-shirt. He's wearing these white pants made of material, don't what we call it America - we call it Terry towel where I come from, but it's just like, kinda, it's like those sheets you had as a kid with the kind of looped...

 

Heather Newman 

Okay, terry cloth.

 

Ryan Duguid 

Yeah, he had white terry cloth pants.

 

Heather Newman 

Wow. 

 

Ryan Duguid 

And he had this satchel that was started by a guy who'd been in jail. And I guess that was X23 had something to do with his number or stamp or whatever. And he'd made good with this leather goods company. And that was like this $450 bag, and I'm like, Man, this guy has got chops. And we just got talking and it went from there. And so, I got him a job in a company that got him into a thing that go onto Microsoft. And he's the guy that pulled me into Microsoft. And then the comical part was he got the job up here in Seattle. And he headed on his way. He's actually traveling with Vicki right through South America to head up here. And by the time he got here, he called me up. How's it going? I'm like, I've got a job there, too. I'll see you in six weeks.

 

Heather Newman 

I didn't know that story. That's great. It's fun how we have friends that we carry each other along. You know what I mean?

 

Ryan Duguid 

I'm fascinated by that, right? Yeah. I always want to look for the points in life, like the defining moments. And then the reality is there's so many you make trillions of choices, right? Every day. Always look for the people and the moments in time where, like, all that hadn't happened, you know, and in both directions, right? Sometimes like to look at how I've influenced other people's lives and things like that. So, you know, I wouldn't be here if he hadn't found that opportunity and pulled me into and you know, so it's Yeah, those sort of big shifts like where are you in life? Who was behind those? It's always fascinating to examine.

 

Heather Newman 

So, we've worked together, oh my gosh, we worked together for so long and so closely, you know, doing all those events and stuff, and then you worked for a long while at Nintex as well. Yeah. Tell everybody about that. Me as well. I love that. I mean, the sparks, right? It's like what takes you there, and sometimes I think it's cool to pinpoint them and that's something I love talking about on the show as well with people. And I think it's also sometimes like the little things that we gloss over and we don't remember but those actually have a huge trajectory on our lives sometimes too - even if they're small, you know?  Yeah, so I've just finished up eight years at Nintex. It's quite a strange world for me. Because, you know, work to me, I go all in and Nintex in particular, you know, the company the brand the product became a large part of my identity. I kind of felt as Brett and Brian moved on as the founders that in some part, it was on me to carry, you know, forward like almost like founder 2.0 or something like that. And so, it's still a strange world for me. I've been out for just a few weeks now, and I keep finding myself sending things to people like, Hey, did you see this on TechCrunch? Right or whatever, like, why am I still looking at that? It was time for me to do something new. Why am I still looking at wacky workflow stuff? But I think part of that is that Nintex was a really unique fit for me, in part because before I went to Nintex, I actually had an idea came about in a flight to Houston one time. I had this idea for cloud workflow, right? Like the time was just right.  This is like 2010 or something like that. SASS is on the rise and you know, and there's just this massive integration kind of problem coming and not data point to point stuff, but how business entities right, this is the best way I can describe it. And if anyone out there as a better term. I'd love to hear it, but like business entities are like, you know, people and customers and clients and projects and facilities and you know, you name it, assets, whatever. Business entities have a life cycle, right? They're born, they live in they die, and you need to manage that. And those entities are affected by so many different systems, they interact with so many different systems, and data moves around, people make decisions, and so I had this vision for this thing. And one option was go do it myself. And the other option was, hey, there's these guys at Nintex. Right, like Brett and Brian, who heard, it's an amazing company. And it's grown really well. And I think they need to go in this direction. So, show it to them and turns out it's just you know, beautiful timing, right? But the driver behind that is that I'm an efficiency geek. If you watch me in the morning in the kitchen, you'd be like, that's quite precise, what he's doing there, right? Like minimum number of steps and how I can optimize everything and grind the coffee while I get the milk and unload the dishwasher and things like that, and take a spoonful of oatmeal or porridge where I come from, by the way, and so it's just a perfect fit. And so, it's strange to get used to the idea of going to do something different, but I think we all need to do that from time to time. And after eight years, I felt like it was time for me to do that. You know, it's like We got the Seattle thing, right? The people at Nintex have got this right? Alain and Neil and Eric the CEO, and hundreds of engineers, like they know what they're doing now. And they know where they need to take it. And I felt like it was time for me to go help some other crowd do something interesting, right? Yeah, absolutely. That's so cool. And I know it's a lot of the old guard of like Brett and Brian and folks that came up and created companies - ISVs - independent software vendors -

 

Ryan Duguid 

Such a weird term. Software companies.

 

Heather Newman 

Yeah. And having onboarded the first 60 back in 2001. And then sort of that was, they were part of the next world, you know, of folks that came in. And then, eventually off and gone and done other things. It's like, with Hyperfish, and then their Live Tiles and then you know, people have different companies that they've spun off and everything. But it's cool also that we all kind of stay connected even if we're not talking every day, you know, like, we're all kind of like, oh, who's doing what and whatever and you kind of ask people to go along to the next thing. I love that you took a look at what you were doing and said, Okay, it's time for something new, you know? And that's exciting. So, kind of in front of you is a path that hasn't been written yet.

 

Ryan Duguid 

It's exciting and scary. It's funny but see, here's the thing, right? And this was this was part of the challenge with it. It's a family. Right? And if I take my time at Microsoft, and project that out 15 years, right? And I'm you know, 40? So, it's a big chunk of my life hanging out with these people. And it's a double-edged sword, right? Because in part is your safe, happy place? Right. And I think this is something everybody needs to think through and what drives and motivates them. And then in part, you have other days where you're like, I gotta - I can't just stay here forever, right? Events are virtual now but the last big physical one I went to, you know, in Vegas, right? Which one is it? That's Ignite, right? Yeah. No -

 

Heather Newman 

Inspire was in Vegas.

 

Ryan Duguid 

Inspire. That's the one where us at Nintex generously gave them that conference name. And I was hanging out with Scott Jamison, right? I went to one of the parties and you know, the Live Tiles guys, they were doing their band, and everything was awesome. But I was sitting there, and I was like, Man, this is like 10 years, almost to the date since SharePoint conference. 2009 there, right? And I'm like, it's the same people. And it's weirding me out a little bit. And I went back to my room, I stopped, and Scott was coming down. He'd left and he's coming. He's like, I'm going back in. And neither of us got back there, we started talking about stuff and kind of get to the point where, and this is one of your defining moments, right? We're both sort of like, it's probably time to be done with this SharePoint thing, right? Like there's, you know, we've done our part and there's other things we should probably go do now. And there's plenty of people there keeping the dream alive. And I like checking in on it from time to time. I like to see Jeremy posting about the, you know, master data stuff being available in the graph API. I'm like, thank god like Jesus this has only taken 10 years, right? But no, I need to put that, that's another part of life and it's time to go try something different.

 

Heather Newman 

All right. Is there a sneak peek? What's coming?

 

Ryan Duguid 

A sneak peek? Nah, stay tuned day. Yeah, there's things brewing. And you know, it's definitely gonna be not Microsoft stuff in the traditional sense. It's pretty hard to work anywhere these days that's not using Azure in some capacity, right? I think you know my days as a regional director, I think that's sort of coming to an end now. And really just getting focused on product. And as much as I think my job as a product leader is always made easier by the fact that I'm technical. Not as much as it used to be, but I'm technical. I think it is time to just really focus on product and the more time, like towards the end of my time at Nintex, in the last couple of years, spent more and more time just really stepping back, right? I mean, for those who followed me along the way, you know, Chief evangelist, right? It `allowed me to step back and look and work kind of on the business as opposed to in it, and spend a lot of time looking at how things go from, because all of us technical folks, are like You can build anything, right? And many things are built that go nowhere. And I don't have time left in my life to build things that go nowhere, right? And so, the things I build have to have an impact. They have to be purposeful and meaningful. And to drive that, you really have to look at how you build, how you take that to your product marketing team, how you work with your overall marketing team on the messaging and the positioning, and how it aligns to your brand. You have to work out how you drive sales readiness, how you get the sales team pumped up and out there pushing it, you've got to work on the high level story in the market through the evangelism side of the business.  Then there's pricing and packaging, there's so many aspects to it that I think early in my Nintex career was very, very product centric, right? Like, just get the right thing built the right way. And then you sort of wake up at some point and go, Oh, yeah, all that other stuff, right? And you're lucky, or I was lucky anyway, at Nintex, that there were people paying attention to that. But I really feel that sort of the back half of my career Nintex was really focused as a product leader on being more aggressive and driving that, as opposed to being inwardly focused on getting the right thing built. And I think it is a journey, right? Because we were re-platforming - we were building a whole new - Nintex used to ship DVDs, right? And we have to pick up a close provider, so you gotta go inward for a while. But finding that point to make that shift is quite crucial.

 

Heather Newman 

And you're also a really heavy-duty marketer. You are. Being someone that does that on a daily basis too, for someone who is very product centric, your marketing brain is big. And I think we always had a lot of -

 

Ryan Duguid 

Thank you.

 

Heather Newman 

Well, you know, it is.

 

Ryan Duguid 

Working people like yourself made that more apparent with time, right? As I said in part, it's actually part of the Nintex journey. Along the way, for my sins I sort of took ownership of products marketing, myself and another great SharePoint guy from the past Alberto Sutton. At some point, he and I had to divide and conquer, right? So, we're both sort of doing the same thing with different parts of the product portfolio. And, for anyone who's been in a company that's grown, I joined at 80 employees, I left at 500 and something, and you have to change and adapt and evolve in how you structure the business. And so, we had the portfolio split. He had workflow, I had forums and what have you, and eventually we sort of had to say Well, that's not going to scale, and so you take marketing, I mean, like, truly, like corporate brand, advanced, you name it. And that's a lot. And I'm going to take product management, but I'm also going to take product marketing, because right now, I really want to make sure the stories we tell are on the money, right? And although we weren't great, there was definitely at that point where I kind of look at stuff and go, you know what? The story here is so good, right? And this is really where you want to be as a product person, the story is so good, the product's so good that we don't need to make things up, right? Like we don't need fancy words and lots of copy and all that kind of thing. We just need to say "Nintex: best workflow for SharePoint." Delivered through forums and workflow and connectivity to other systems. And we were like, get your messaging and positioning framework out, and be tight.

 

Heather Newman 

Yeah. And repeat it over and over again: workflow for everyone, or you know, like, all these different things I remember when it came out and I was like, Oh, my God, that looks amazing!

 

Ryan Duguid 

And what everybody wants to do is funny with that stuff. Because everybody's like Why is the copy on the website different from the flyer at the conference? And just like someone felt like they had to create some different thing. And I'm like, No, just like, create that. And I tell you what, I do quite a bit of advisory work these days as well, right? Like, it's amazing how people fight the basics. Sit down, write a messaging and positioning framework, make it tight, make it truthful. And if it takes you more than a day, something's wrong, and come back and see me. And then everything emanates from that.

 

Heather Newman 

Yup.,

 

Ryan Duguid 

And you say the same words over and over again. And I think it's been promising because Microsoft is changed, right? Granted, but back in your day, my day, I mean, it was about content. Let's create more content, because that's what we're paid to do. No, you're not paid to do content. You're paid to articulate the value proposition to the market such that they'll exchange their dollars for your benefits.

 

Heather Newman 

It's all about telling stories, right? What business problems you solve. Figure out what your messaging is. Don't make it too long.

 

Ryan Duguid 

Yeah

 

Heather Newman 

Repeat it over and over again.

 

Ryan Duguid 

You know the guys, I'll do a shout out for them because they've helped me quite a bit along the way, virtually and actually some face to face time as well. A company called Drift, right? You'll all know them because it's that wee robot that pops up on websites everywhere.

 

Heather Newman 

Oh, yeah.

 

Ryan Duguid 

David Cancel and Elias, and Gerhardt who's moved on since (to Privy I think it is). But these guys really push that story. It's just like Tell stories, be authentic, know the problems you're solving. You know old school product marketing, old school product management, and to me it's a breath of fresh air, right? I'm like Be like that, you know? It's not hard. Not rocket science. You can read all the books and should read all the books in the world. But then synthesize it and then just do your thing, right?

 

Heather Newman 

Yeah, yeah, I like the Donald Miller Storybrand stuff. I like his methodology and that it's the hero's journey. It's like Joseph Campbell, it's like, you know, Aristotle.

 

Ryan Duguid 

Yeah, we've been telling the same story since the dawn of time.

 

Heather Newman 

Kind of - you know? They meet, they fall in love, they fight. Well, you know what I mean. Things have gotten awfully complicated and noisy.

 

Ryan Duguid 

I like the Heroes and Villains song. I'll bring that up all the time. Like, you know, who's the villain here? Like the villain is in efficient process, okay. And our hero, the citizen developer, is setting up to slay the inefficient process.

 

Heather Newman 

Absolutely.

 

Ryan Duguid 

How do we put them at the center of you know, like that?

 

Heather Newman 

I know. So, the Little Golden Books? You know those kids' books? So, it's like that to me, okay, let's open this up and let's tell the story. Or the Choose Your Own Adventure novels, I guess. But yeah. Do you know those still have a copyright and you're not allowed to say that phrase in anything?

 

Ryan Duguid 

Did you ever do the thing where you sort of have like five fingers in the book, just in case you don't like where you get?

 

Heather Newman 

Totally! Like NO I didn't want that one. And then yeah, you go back. Absolutely. I loved that as a kid for sure. You and I are similar in our generation as far as how we grew up, in very obviously different countries, but yeah. I think you and I have talked before about some of that stuff. You had a London stint too, right?

 

Ryan Duguid 

Mm, yeah. I didn't give you the cities, because I was making notes of those earlier. So, I'll give you the actual lived in/worked in, and then there's a couple other places that are sort of near and dear as well. So obviously, Edinburgh, although that was kind of after the fact, right? Cuz I left there. I wasn't working there when I was 12. That's for sure. But Edinburgh. Worked with the Bank of Scotland there for a while when I was traveling, backpacking around, but Wellington down in New Zealand. From Wellington, I went to New York (feel for the people in New York right now). From New York, I went to London, and here that journey is quite funny. So, my now wife who wasn't then, she moved from Wellington to Rotterdam. And the whole New York hypothesis was It's closer than New Zealand. And she wasn't expecting me by the way, she was probably not counting on me chasing around the world. And then once I'd kind of, you know, got to New York and flung her over (we'd hung out for a little bit), then I'm like London's closer than New York. I told the guys I was working for, I'm like, I think we should have a London office, you know? And then from there to San Francisco. That was driven by Emily. She got the job with Hewlett Packard, and I was really happy to follow and support her with that. Then back to Wellington, then up to Seattle. But then with the Nintex connection, I spent at least two of the last eight years of my life in either Melbourne or Kuala Lumpur. And amazing friends, you know, near and dear, that's a bummer. You know, one of the biggest challenges leaving Nintex is like It's gonna be hard to see those people. Yeah, so I've bounced around a wee bit. And I was supposed to be in Seattle for three years - and it's been almost 13.

 

Heather Newman 

Wow.

 

Ryan Duguid 

So, this is a nice place, you know?

 

Heather Newman 

Yes, it is. I lived there for 10 and went to college UDub. So yeah, my big hearts for Seattle and New York and London, and all the places you mentioned. And Hey, Emily.

 

Ryan Duguid 

Yeah, she's out there somewhere, but I told them, I was like, Dad's recording. Don't come walking like past. I'm surprised I haven't seen a small child.

 

Heather Newman 

Yeah, it's like that on all the calls right now. And even before I was like, you know what? The kid comes in or the dog comes in or, you know, I work from home. I've been working from home since 2006. So, to me, it's like stuff happens. And sometimes a siren goes off when it goes by and you know what? I'm not in a soundproof studio. I produce this myself. With Annelise, of course - shout out to Annelise - I don't produce it myself. She's the producer, but I record them, you know, so it's one of those things.

 

Ryan Duguid 

The dogs cracked me up. I've got two dogs in my whole life. My first one - I inherited the second one, but my first one, she and I went through the training. She's a border collie, so I invested heavily as did my parents probably as well. But I've had super well-trained dogs, you know, and well socialized around other dogs. They're not jumping up on everybody in different places and barking and so I'm quite particular about it. I'm like, I like my dogs well trained and un-well-trained dogs to me is not the dog's fault. So, I tend to have issues with dog owners not dogs. The barking thing cracks me up. The only time my dog was trained to bark was because my grandmother lived with us. And my dog was trained to bark if someone came within a certain proximity of the house during the day, so my grandmother would know. But that was about it. And so sometimes I'm like, who are these people? And can they not train their dogs? (imitating barking) Oh, sorry, I've got dog in the background. It's funny, though, because now everybody's got a dog in the background or something. Right? Like, yes, that's the new normal.

 

Heather Newman 

Absolutely. It certainly is. Oh, my goodness. I'm trying to think of what else to ask you, but I think we've been talking for a really long time and I'm so happy about it, because I just needed to catch up with you anyway.

 

Ryan Duguid 

You can make charts, right? So, there's one I have to give you, right? Because we talked about my dad and we talked about CJ, and I mentioned wife and kids and things. Those are all good. But one of your questions you talked about was origin story and stuff. So probably the quick version of the other person that most of it kind of originates around, right. So, by the connection I didn't make, I talked about living in San Francisco, but the connection there is my grandmother's sister, who moved there in 1940s. End of the war.

 

Heather Newman 

Wow.

 

Ryan Duguid 

And I come from quite a small family. Lots of only children and stuff. And so, my grandmother's sister she raised three kids there, so I have three sort of second cousins or however you want to pick it, and always had this affinity for the place. First time I visited there was 1981, when there was just orchards and stuff. She lived in Redwood City up in the hills, right near Joe Montana. That was our claim to fame. And I grew up on 49er swag and all that kind of thing. Now I'm a Seahawks person by the way, but you know I was okay with the 49 years being like that> And on the way back from traveling around Europe, so I went in 1994 backpacking around and stuff, and I came back partway through studies and stopped in San Francisco and stayed with cousin Will. And cousin Will has been hippie, artist, phenomenal guy with an incredible life story and his partner Rebecca. I stayed with them in Oakland in this old converted fire station. And I'll tell you what, it's like shady-ass part of town. And, we hung out and they just like right place, right time, right people, have gotten into the software world when the software world was recognizing user experience was a thing. And the artists could potentially help with that. And so, he got himself this gig as creative director at Intuit, working on Quicken. And he was showing me all the stuff he was doing to try and make software easy to use, and he's like, You should get into software and if you get into software, you could, you know, come back to San Francisco and I could probably help you out and stuff. And I was like, right, that's it. And I went back, and I cancelled a bunch of classes, and I signed up for computer science and I finished a psychology degree. And I have two papers short of an Arts degree in philosophy. But I did the computer science thing and, but you know, the coolest experience, because, you know, we talk about those moments? The thing I love is if you can share that back later on, and it was incredible for me to be able to, you know, having moved up, and I kind of alluded to, you know, with the Microsoft thing, like, Hey, you sort of put this in motion. But to get to a point in my life where I say, you know, because of that moment, that's what got me into software. That's what made me want to go work at Microsoft, to work on stuff that touched millions, hundreds of millions of people, that led me into Nintex, that led to my career and my financial well-being and stuff. And I'd like This is because of You, right? Because we did this thing. And he doesn't have - Oh, actually that's not true. I was going to say he doesn't have kids, but he has a kid. But you know that's from a whole other story. So, I feel like he's sort of like my surrogate dad, right? Hopefully feels the same way about me, and so it's really rewarding to be able to say, like, much like I did with my dad before he passed as well. Like this wouldn't have happened without you making your choices in life, so yeah, that's kind of the real origin story for the software thing.

 

Heather Newman 

That's usually my last question - the spark question. And maybe you just answered it. Who seats you in today - who you are - that moment, that person, that place, that thing, book, whatever? It sounds like Cousin Will is that for you in many ways. Yeah. Cousin Will Tate, the artist known as. And oh yeah, the other one is Emily, right? Because somewhere along the way, when I met her, when I was trying to impress her right? And one night she says to me (and this was super early on when we're getting to know each other). We'd been working on our project together and that had wrapped up, and so we're kind of hanging out but she's like What's your purpose? And I'm like, Man, I better have a good answer to this, otherwise I'm hosed. Because that was like pretty important to her. Working a nonprofit organization and trying to drive change in the world, and here's me like, well my purpose is kind of making money and stuff. It's a bit tragic, but actually it took me back to my roots. Like I was working, just kind of billable software guy, right? Enjoying the benefits of that. And it got me back to the whole hypothesis, which was, I'm not the person that's out front in the world. I'm not a traditional leader. I'm not a public profile guy. I don't go seeking that out. But I always felt like in the background I could drive change, and my feeling was with software is that if you could do something that just gave lots of people a little bit of time back or made them a little happier or a little less frustrated, then you could have scalable impact on the world. And so I figure if your software hits like say, Nintex, you know, eight, eight and a half thousand customers when I left, probably using the product, the platform, to build things, and any of those customers and through the department channel, you're going to get to millions of people. But they're building things that touch other people, right? And so, your impact is in the hundreds of millions. And if hundreds of millions of people every day, go home happier, spend more time with a family, advance the cure for COVID, help people out who are starving in developing countries. You know, whatever it happens to be - whatever they do, if you can empower them to do what they do better both at work and in their life, then you're on a winner, right? And I feel privileged to be able to work in software to have that opportunity. And it pushed me towards that. That was kind of some somewhat my answer back then. And so, hope it obviously worked, right? Yeah, absolutely. That's great. Note to self. No, seriously, what is your purpose is a big one. And it's great that you had a good answer.

 

Ryan Duguid 

Then I had to deliver on it, right? That was a problem.

 

Heather Newman 

I think you're doing alright there Mr. Duguid. Plus, your name is Duguid. "Doo-gid."

 

Ryan Duguid 

Oh, you can't do that to it. "DU-gid."

 

Heather Newman 

Yeah, come on.

 

Ryan Duguid 

You know well enough.

 

Heather Newman 

I know. I'm playing.

 

Ryan Duguid 

My dad's friend growing up, his name was Raymond Toogood, and so at school they were "do good" and "too good," right? Yeah.

 

Heather Newman 

That's fantastic.

 

Ryan Duguid 

I think Raymond's still around - like he lives in South Africa or something like that.

 

Heather Newman 

That's wonderful. Oh, goodness. So, there's always a chapter to be written, and for sure a chapter to be written for all of us in this bananas time we're in.

 

Ryan Duguid 

Yeah. Well, we should do another one of these when I can talk more about what's being authored for the next phase.

 

Heather Newman 

Yeah.

 

Ryan Duguid 

Another product journey along the way. We can do one of those... not again, not that I want to be sort of the industry guy and all that thing, but I love talking product. And I reckon your audience, phenomenal group of people. You know, there's gonna be some good conversations there. And you know enough folks to get on to give you different flavors of that. And I think, to me, the world needs products. Good product management, and it needs it now. And the more those of us who've been fortunate doing that can contribute back to the next generation and stuff, the better. Right? Maybe that's our next one.

 

Heather Newman 

Yeah. All right. 100% I love it. Great idea.

 

Ryan Duguid 

Sounds good.

 

Heather Newman 

Let's do it. Yay! Thanks for being on.

 

Ryan Duguid 

Thanks for having me. That took far too long.

 

Heather Newman 

And being such a great friend, you and Emily, and love to the boys as well. So yeah, that's really good.

 

Ryan Duguid 

All right. Take care, be safe. Stay at home.

 

Heather Newman 

Yeah, absolutely. You too. Wash the hands. All that stuff.

 

Ryan Duguid 

Wash the hands. 20 seconds. Happy birthday.

 

Heather Newman 

Yes. I forgot we were on the podcast for a second. I was like, Oh, wait a minute.

 

Ryan Duguid 

And another thing. And another thing. One more thing only, single thing, right? Yes. There you go.

 

Heather Newman 

Yeah, absolutely. Well, thank you, darling. Appreciate it.

 

Ryan Duguid 

Take care.

 

Heather Newman 

Everybody, that has been another episode of the Mavens do it Better podcast with Ryan Duguid, and here's to another big beautiful day on the blue spinning sphere, and here's to a safer day and a better day for all of us coming soon. So, thank you. Bye everybody. The original music on this podcast was created by Jesse case.

Episode 76: Joel Oleson - Traveling Tech Maven

Introduction

Welcome to the Mavens do it Better podcast. And now your host, Heather Newman.

Heather Newman

Hello everyone. Here we are again for another Mavens do it Better podcast, where we interview extraordinary experts who bring a light to our world. And we have a light right in front of us. He is a travel Maven, a tech Maven, digital Maven, so many Mavens! SharePoint Maven, I would say as well. My dear friend and colleague, Joel Oleson. Hello!

Joel Oleson

It's so great to be here, Heather. Thanks so much for reaching out.

Heather Newman

You're so welcome. Absolutely. Joel and I have known each other for a really long time. We've both been kicking around in the SharePoint community since the beginning.

Joel Oleson

Since the beginning.

Heather Newman

Yes, for about Gosh, 18-19 years. I think you were in it before I was, because you were doing stuff way back. So

Joel Oleson

Yeah, in fact I can tell you this real briefly. I was hired after the dotcom bust. I was working at a company, and it was it was called eXo Communications. Oh great. Yeah, yeah. And they were laying off the contractors. And so, I was like, ooh, what's going to happen here? And so, I put my feelers out. And one of the companies who called me back was Microsoft. And I had actually been in Redmond. And at the time, I was actually in Texas.

Heather Newman

Okay,

Joel Oleson

So, this idea of going back to the mothership, going back to Redmond, was kind of an exciting opportunity.

Heather Newman

Right.

Joel Oleson

And this call was from IT. And to make a long story short, they recruited me, and I went up to Redmond saying, hey, it's a free trip - even if t's not right, let's go check it out.

Heather Newman

Yes.

Joel Oleson

And to make a long story short, I accepted the offer and that offer was... through the course of that interview, it even started off being an Exchange conference server role, if anybody even remembers that product. Some historical context. I think that was way before Skype. Anyway, that that team was like, well, we need we need the "collab person." This messaging and collaboration team didn't have any collab people. So, I was kind of this first collab hire. InMax is what they called it. It was like this group within IT at Microsoft. And what was happening actually was the team that would be later called SharePoint, was called Office Web Server and Tahoe. These were two different teams. They really didn't even think that they were related to each other. They're both doing document management essentially, in different ways. One, the office team one, this kind of portal team. And they needed IT to host what they were working on. I was this IT hire to go take that beta code (wasn't even beta, it was alpha code) that they were running underneath their desks. You know, Jeff Teper always talks about the server under his desk? I absolutely was that guy who helped bring that into the Redmond data center to help get that going.

Heather Newman

Yeah, that's amazing.

Joel Oleson

Back in December of 2000.

Heather Newman

Wow.

Joel Oleson

Seriously, it's gonna be 20 years this year. Yeah, right. I know. 20 years - it's the way back. And I know you worked with my business partner Simeon Cathey way back. He was one of `the first guys I met actually. That's so funny, absolutely. And then just a point of fact, when I got hired, I was 2001, and my first job was doing the first 125 case studies for SharePoint portal server and SharePoint team services back in the day, and I think you will remember, I tell this story a lot, but I did go and try to delete one, but I deleted all of them. You're not the only one.

Heather Newman

I know, right? But where was the undelete button like seriously?

Joel Oleson

You know, one of the things I first learned was how to attach databases because Sam Crewdson, who some people may know, deleted the portal and I had to work on restoring it.

Heather Newman

That's worse than what I did!

Joel Oleson

How to restore MSW!

Heather Newman

Wow. I know, it was Lonny Lippold, Bill, there was another fella, and then Simeon were in the lab and that was funny. From that I think that getting the moniker of SharePoint Joel, as well, was part of it.

Joel Oleson

Yeah, so that SharePoint Joel thing really was, you know, talk about personal brand. This was a time where this idea of blogging was out there, and I actually created this thing on MSN Spaces way back in the day. 2004-2005 I think it was, and I started writing as if what I was working on meant something to somebody.

Heather Newman

Sure.

Joel Oleson

When I first started, I didn't know whether it was going to mean anything to anybody. And it was kind of just almost a journal or a log. And it actually started with people would email me and say, hey, you're running the IT environment? This customer has this question or tell us about that. And I was sending so many emails back in those days. I'm like, you know, what, if I actually write it once, well,

Heather Newman

Hey,

Joel Oleson

And post it to my blog and then just send them a link, I'll have a reader.

Heather Newman

Yeah.

Joel Oleson

So just... read my blog and maybe what people are asking, other people have the same questions.

Heather Newman

Right.

Joel Oleson

And it did, it kind of snowballed into my way of thinking about what I blog had a lot to do with what are the questions people are asking me? And being able to kind of anticipate answers. And it really worked too - like, I started getting people on the street, you know, at conferences and stuff, who would say, "I've already checked your blog," because one of my things was, if you ask me a question, you need to make sure you've searched my blog and you haven't found the answer. So that idea of sharing best practices and kind of connecting with the community was something I was really big in at the beginning for sure. Yeah. And definitely laid the groundwork for so many other folks to do the same. Absolutely. I don't want to say I was first or whatever. But I absolutely feel like this is something where, as people show patterns and we adopt those patterns, we all grow as a result.

Heather Newman

Absolutely. And you know, other people have different perspectives than you or have special teams that are different than you, right? And they're like, wait a minute, he's doing it that way. Maybe I should do that way. And then we just build this community that's giant and amazing.

Joel Oleson

Some of my favorite blog posts (or moments in blogging) was taking a controversial position, getting it out there, then getting the reverberation from the community as to whether people like it or don't like it. And I actually think that boldness of saying, Hey, guys, I don't think we should use custom site definitions. We should stop using custom site definitions. I think it actually started changing the behavior of the way that development even happened on the platform. Yeah, it was that conversation in the community where it was like, Hey, you know what, maybe he's right. But there were others who took the opposite position said, Hey, this is a dev platform, and we're going to do it the way we want to and as an IT guy was like, This is the biggest headache upgrading these sites where people have done so much wacky crazy stuff.

Heather Newman

Right?

Joel Oleson

And here we are, you know, many, many years later, and we're saying, Hey, you know, what, don't change the underlying stuff, just work on top of it. And things like that have just continued to carry on. Yeah, absolutely. And I think it sort of was the beginning of the whole MVP community. And for those of you listening who are not in the tech world, I talk a lot of tech and with tech friends. But the MVP community, you're nominated, you're chosen. and then you are a community member that helps with a lot of community events, but you're also a technical leader. And that is about also giving feedback to Microsoft. And so, like Joel's, you know, yeah, so and you're an RD as well as an MVP, right? That's right.

Heather Newman

Regional Director.

Joel Oleson

Yeah, Microsoft Regional Director.

Heather Newman

So that's something that has been going on for a long time. And then I can't remember exactly when it happened - a few years ago, but the whole concept of the User Voice came out. And that's where we really truly opened up. The Microsoft engineering teams opened up, you can basically put into Bing, any Microsoft product, and then User Voice. And you can get to a place where you can look for and see features or things that you want. Or you can log them and once you get, I think, five votes it is? Then it becomes an actual listing. And you can vote things up. And so now it's not only MVPs, but it's everybody and anybody.

Joel Oleson

And in fact, I think there's probably a couple of things to kind of seize on there is like, every voice matters is a big one. Where the product team is always asking for feedback.

Heather Newman

Yep.

Joel Oleson

And while it may feel like the MVPs' voices are amplified, it's not the case, you know? Well, it is, and it isn't. It's like, when you're an MVP, it seems like you kind of have this little platform that Microsoft's built for you where there's a channel to be able to get feedback back to Microsoft.

Heather Newman

Right.

Joel Oleson

But at the same time, that tech community is made up of all shapes and sizes and colors. And, you know, the more diversity in our community, the better at being able to actually have a solid message that, ` Yep, we do need to do this. Everybody's saying it.

Heather Newman

Yeah, absolutely. And it's great that Microsoft is one of the few companies that's open like that. And that's changed over the years, too, right? I think that's definitely with Satya Nadella as a CEO, it's even more of that kind of Give us the feedback and open platforms.

Joel Oleson

Let me tell you one thing that I think may even lead to further discussions, which is we, as a community recognized we were community. And we started doing I think it was three little parties you were organizing, actually. But it was like, Hey, we're seeing the same people. We're seeing their friends now at multiple events, whether it was you know, tech eds back in the day, or the SharePoint airlifts and the SharePoint conferences. But we would see friends and we would all go out after, and it would be the after party and the after-after party. And we would go until it's like, you know what? This city is all the way shut down and we're finding tater tots somewhere. Where's breakfast?

Heather Newman

Clover Grill.

Joel Oleson

And those connections we made... I loved being able to say Hey, pay people, where are you going next? Let's go plan something so that when we meet up at that conference, let's go do something after. Let's not just hang out at the bar. You know, SharePints are great, which really was a great forming community thing, but our ability to say, hey we're going to London. But when we go to London, we're actually going to go visit some communities in Croatia.

Heather Newman

Yeah. Then when the ash cloud happened, here's a group of us that are all kind of struggling together, trying to figure our thing out. And we're traveling and seeing just things that blow our mind, you know? Here's a group of people that technology is changing their world. And so, when we go and speak at these conferences, we're changing lives. We're influencing people. We're inspiring people to help raise up their own communities. And then we're essentially reaching our arms down and bringing them up at this global level where they're amongst the leaders of this this great community. And I see it over and over and over again. Yeah, I know. I was talking to Michelle Gilbert earlier today and talking about user groups and how important those are, and those are once a month and many communities have those, and how it's so great to get new members. And also, your first speaking engagement, you know? Not everybody was a theater major, you know what I mean? Or feels comfortable. And so, being able to invite people and say, we want to hear Your voice, you know? Your voice is important, and please get up and speak. And yeah, I think it's awesome. And when was your first speaking engagement? Do you remember? Do you remember the first time you got up and did a presentation?

Joel Oleson

I remember one in particular when I'm sitting in my office in IT, way back in the day. And my manager's manager comes in the office, in the room, and he says to me, Hey, Joel, do you have a passport? And I was like, No, but I can get one. And he's like, there’s a bunch of IT folks in Europe who really need to learn SharePoint and you're the only one that I know who knows it. ... and we want to put you on a plane to go train those guys. So, I worked on this deck and started kind of putting together my knowledge and laying it out. And for a week I was in Paris, for a one-hour session. And I realized, what have I been doing my whole life? This is the best part of my career. How do I do more of this?

Heather Newman

Right! Yeah.

Joel Oleson

That was kind of where both the travel started in a big way. But also, where this idea of What? I can do this and get paid? I'm out of the office and being able to see the world and amazing people I'm connecting with. Now I've got faces and connections all over Europe. It was just like a game changer and opened my world.

Heather Newman

You know, another wonderful Joel in my life, Joel Trondheim.

Joel Oleson

Yeah.

Heather Newman

You know Joel.

Joel Oleson

I do know Joel.

Heather Newman

I worked for him and he did the same thing. He was like, uh you know, I think you should go on this this trip, and I was like, Okay, what is it? He's like, it’s tech ed Barcelona, and I was like, Okay. And he's like, you’re gonna plan the whole thing, you're going, just take care of it. I'm not even gonna go. I was like, Wow, okay. My first trip as well for Microsoft was going to, and I flew into Paris, funnily enough.

Joel Oleson

Wow.

Heather Newman

And then ended up driving all the way through Paris and Spain to get to Barcelona and back. And I was like, cuz he was like, I would do that. I would just fly to Paris and then drive and du dah. So, I was like, Okay. And I was bitten, you know? Just like with you - just like, this is possible?

Joel Oleson

Well, you know. And what's funny is I wonder if it was the same time. There was this Barcelona IT forum thing, and I got chosen to speak.

Heather Newman

Wow.

Joel Oleson

And I was like, Hey, let me let me tweak my formula a little bit. Let me invite the family to come with me. And at the end of the conference I'm going to rent a car and we're gonna Drive to Rome.

Heather Newman

Ah, Amazing!

Joel Oleson

And this is before GPS. This is like, Maps.

Heather Newman

Yeah yeah yeah. Mine was 2003 for sure.

Joel Oleson

Yeah, 2003. We were probably both there.

Heather Newman

Yeah, absolutely because at that point I was running all of the shows for Office and SharePoint, kind of all over the world, so for sure.

Joel Oleson

Small world.

Heather Newman

I know it's so fun - we've come up together Mister.

Joel Oleson

We absolutely have.

Heather Newman

So, I know that we can talk tech all day long, but I know speaking of travel, you have a travel blog and pictures and everything, and a lot of it has stemmed from what we just talked about - travelingepic.com.

Joel Oleson

Yeah, that's right. Travelingepic.com.

Heather Newman

Yep. And I want to know two things. I want to talk about the blog and all of that, but I also want to know like, what is the first travel trip you remember, like from when you were a kid as well? Did you do any of that?

Joel Oleson

Oh, absolutely. So, when I was a kid, my parents planned... my mom got this.... She was working on a handwriting analysis thing. And her graduation was in Chicago, and I grew up in Idaho.

Heather Newman

Okay. Yep.

Joel Oleson

And they decided they were going to drive to Chicago.

Heather Newman

Oh wow. That's a big trip.

Joel Oleson

They had friends in St. Louis. And so, they basically drove - we drove as a family all the way to St. Louis. And the kids stayed there with you know, we stayed with our family friends, like an Idaho family who'd moved to St. Louis. And we hung out with them as my parents drove the rest of the way Chicago and kind of had their little thing in Chicago.

Heather Newman

Yeah, that's awesome. How old were you?

Joel Oleson

I was probably 12. Twelve to 14, somewhere in there? We also did a Columbia River one once, which was like my first trip to Washington. We went across the bridge in Astoria. And I was like, Hey, I've been to Washington!

Heather Newman

Yeah right? It's like dip a toe in, right?

Joel Oleson

Yeah.

Heather Newman

I did a Denver trip from Illinois, all the way back with my family when I was around the same age as you, with my grandma and Aunt Mary, and we stopped at every rest area on the way.

Joel Oleson

Yeah, it was one of those trips we did 7-11 Slurpees like, every day. The one thing to get to look forward to. My grandpa had a camper shell on the back of a truck and

Heather Newman

Oh, cool.

Joel Oleson

I don't know how legal it was. But back in the day things were really blurry and so a lot of us were back in the camper and other people were up in the front.

Heather Newman

Right. That's so awesome. So, from Idaho to St. Louis. And then now, how close are you to visiting every country in the world? Because I think you have - you're close, aren't you?

Joel Oleson

Yeah, I'm closing in. So, I have two outside of Africa. Next month I finish four more in Africa, where I'll only have 20 left in Africa. Now, Africa is so huge. There's over 50 countries. And so, this idea of having 20 - it'll be 20 countries total left, starting next month.

Heather Newman

Wow.

Joel Oleson

And essentially, I've been doing - my goal has been to do about 10 a month. So, 10 a year, sorry. So basically, essentially, I do kind of have it planned out, my next five trips, where I'll finish the world next year.

Heather Newman

That is amazing. How many countries are in the world?

Joel Oleson

193 UN countries. And you could say that, you know, when you start adding voting members and all that there's somewhere around 197.

Heather Newman

Yeah. Okay. That's right. Wow. That's unbelievable. And when did you kind of start that whole thing? I mean, I know you started doing it like you were talking about. You were going places and doing SharePoint and creating events and I remember Antarctica and you know, tell everybody about that a little bit.

Joel Oleson

So that Paris trip, which was my first overseas flight, you know. I had done kind of hop across the border to Tijuana or hop across the border to Vancouver. But this was, you know, I'm in Europe. I'm in another country. There's another huge, huge world. And that actually opened up my world where I was like, my whole life, I'd wanted to go see the world, you know, go see things and explore. And this made it so accessible like that one little trip, which ultimately ended up in like, one day in the city of Paris, and realizing, you know what? I can do this.

Heather Newman

Yeah.

Joel Oleson

I now saw the economics of it. Like I could see how much I spent on my flight. I could see how much I spent on my hotels or whatever. And here I was. I decided right then in there, every year I have a goal to go to a new country, one new country every year.

Heather Newman

Yeah.

Joel Oleson

And pretty short. It was, I want to finish. I want to finish the world by the time I'm dead. But then it was, you know, hey, I've got 100 under my belt. I bet I could actually finish it before I retire.

Heather Newman

Yeah.

Joel Oleson

And then it was Maybe I could finish before I'm 50. And now I'm like, you know what? Maybe next year, I'll be done.

Heather Newman

Wow, that's awesome. And one of the things you do on traveling epic is that you're journaling, you're talking about it, you're taking pictures, you're giving sort of recommendations and sort of how you feel about being in places and stuff. How did how did the blog site...

Joel Oleson

The blog itself is when I travel, I see things and I want to capture them. And you know, when I first started traveling, I traveled with a friend who had a Big SLR, and we would take turns using his camera. But ultimately, I was using my phone to just capture life, you know? Capturing cultures and people and things, so I wanted to kind of tell that side of the story and kind of just share some of those experiences. And so, a lot of it was Let me take the best four or five pictures from that trip and tell a little bit of the story. So, it ends up being just kind of little clips of you know, I just want to share and inspire.

Heather Newman

Yeah, absolutely.

Joel Oleson

Some people feel like, oh, social media is about bragging. And it's like, No, no, no, I don't want to brag. I want to inspire. I want people to look at my trip to the Middle East. And the fact that I actually went to Syria in December but just blow somebody's mind. And then say, What in the world? If Joel can go to Syria, maybe I can actually make that trip to Montana. Or you know what - I live in Costa Rica. Maybe I can go to Nicaragua. In fact, that actually was a real thing. I was talking this guy in Costa Rica. He's like, I know you try and inspire and tell people go to a new country or go travel somewhere. He's like, I don't have that kind of money. I'm like, Well, think about it from a village perspective, or a town perspective. What if you're just trying to meet new people and you're trying to connect with other people just get on a bus and see where that takes you. You know, like, you don't have to have a ton of money. There are so many travelers who do it through their blog, financed their trips and their videos and you know, what little money you make from YouTube, or there's people who make a ton. Yeah. And there's travel infinitely. It's essentially the formula they've kind of put together of, I'm actually gonna take the leap, you know, A lot of these things. In fact, I think this whole Maven thing is you spend so much time mastering your craft, and then you decide, you know what I'm gonna put out my shingle or I'm gonna take a risk. And absolutely, people need to get inspired to do more and to make that leap. And it is a little bit intimidating. But guess what? The payoff is so huge and so rewarding. And you, you know, you can't even look back, it's like, wow, yeah. How did I get here? Yeah. If you know, those kinds of things, where you say, talk to myself 20 years ago and say, Hey, Joel, do you think that you'll travel every country in the world? And I'd laugh I'd say that mazing would that be right? I don't have that kind of money. I don't have that kind of freedom. And I've actually had a nine to five job over this last 20 years. And look, look what's possible. And I think that's what's inspiring, and I hope inspires others. More and to stretch?

Heather Newman

Yeah, absolutely. And there's so many great shows and programs out there. It's like what you're putting out on, you know, traveling epic. And then, you know, going on $1 a day or $10 a day or, you know, there’s resources now that we didn't have back then on how to do this stuff. There's Hopper and you can watch fares and get a low price. You know, it's like Erica, totally, you know, she's all over it, too, you know? And she's like, I'm going to Iceland! You want to go? Or whatever, and I'm always like, Ah! And I've taken her up on some of those things, and so it is one of those like, and it also doesn't have to be extravagant. It doesn't have to be far away. I think it's sometimes just, you know, how many of the 50 states if you live in the United States, have you seen? And all of that so it's just about I think also getting outside your comfort zone.

Joel Oleson

I met a guy who's doing every single National Park, and he's on his last one. Like one or two in every state he's doing. National parks or something.

Heather Newman

That's so cool. I've loved watching your journey and been on some of it with you too, because we can be at a lot of similar places and yeah. I don't know, traveling gives you more empathy towards the world, and we should be understanding other cultures, and there's a quote that I love from Marianne Williamson about it's not our job to shrink. It's our job to be a bright light, because if you aren't being that light, you're not inspiring other people. And why would you put yourself down or not do something? I think people see travel as glamorous and I get that too, because I travel all the time and I speak, and so people like oh, it's glamorous. And you know, it is wonderful but, you know, humping a suitcase and some of the stuff isn't so glamorous sometimes.

Joel Oleson

There's a little bit of muscling through it. In fact, on my next trip I'm working on right now, I'm traveling into Conakry, Guinea, and we're gonna, essentially, I'm meeting up with a local guy who's a technology personality there in Western Africa. He's traveling from Freetown, Sierra Leone to meet up with me and we're gonna basically take local transport across Sierra Leone, to Liberia.

Heather Newman

Wow.

Joel Oleson

And we're actually going to be doing a technology event in Freetown. And then we're going to fly to Ivory Coast.

Heather Newman

Oh, my goodness.

Joel Oleson

Yeah. So, I'm getting in four new countries. But you know, what's funny is it started with somebody saying, hey, when's your next trip? And I'm like, I'm probably gonna go to West Africa next. And he's like, When? And I'm like, I don't know. Well, let me look at my calendar to see when the next opening is. I do like to always be planning something. You know, for me it's just gets me super excited and like people will say, where are you going next? Where are you going next? Or Where were you last? Tell you those stories?

Heather Newman

Yeah, absolutely. That's super fun. And I love that you're cataloging it. I think I remember my grandfather really never left Bay City, Michigan. But he was an avid watcher of like, Mutual of Omaha's Wild Kingdom and some other things, and we had a View Master. Remember the View masters? We'd flip through and there was one of the national parks, and he always said to me, you know, I know you're going to go all these places. And it was one of those things that inspired me to want to travel, because we would talk about what we were watching. And you know, it's that good stuff. I think travel is so good. And it's so cool that you share it, you know, sharing it in a way to inspire.

Joel Oleson

My wife even said in passing a few years ago, she's like, I want to do a safari. Not this year. But, you know, sometime.

Heather Newman

Yeah.

Joel Oleson

And so, I think it was last year. I was like, this is the year. We're gonna cash in some miles. And we're taking the family to Serengeti. We're gonna do it right, like, I want to see the crater, I want to see the migration of the wildebeest. And the idea was, I loved loved loved Ethiopia. It's one of my favorites in Africa, actually. And so, the intention was, let's go spend a week in Ethiopia amongst the tribes in the Omo Valley, and then let's go spend a week in the Serengeti. And there were moments there on that trip where my 10-year-old was amongst - we were at this little market. And, you know, you got a crowd of probably 200-300 people. And they've never seen a white person before. And they were all crowded around me and my son, and, you know, my group, my family. It was almost like we were aliens. They came up and they would touch our hands. And they wanted to touch the hair and kind of just petting it really softly. Just kind of pinching the skin just lightly. It was this moment where it was like, you know, I couldn't pay for a moment like this for my son to be able to learn what it means in terms of differences in people.

Heather Newman

Right.

Joel Oleson

But also in the discovery of just understanding the depth of where we've come from, where we were, being able to see people who live in these straw huts that they built up and you know, they have their spears and bows and arrows. And these guys had like modified, like the BBs under the skin and the lip puck for the women, and like these boar tusk things that hang down from their hair. And it was like this whole experience of seeing that, plus the animals, and you see the jumping Masai. And that whole trip was just like, so mind-opening from a perspective of being able to understand early man, to kind of where we're going and what actually really matters in life. There were so many layers to this really, really fascinating to be able to just kind of see life through these people's eyes. They're not worried about what they're going to do for work today. They're like, Hey, what's on the menu? We gotta go hunting!

Heather Newman

Yeah, now we're gonna get it.

Joel Oleson

Yeah, absolutely. They're operating day to day. I've had the privilege of being able to kind of bring school supplies when I go to Africa. It actually started with, there was once I had a big box of pencils, because I was like, you know, even when I run out of notebooks and things like this, I can hand out pencils. Well, I hand out a pencil to each kid. And before long, there's kids fighting over pencils. And one kid has four pencils, and some kids have none. Like, oh, man, you know?

Heather Newman

Yeah, it shakes out like it always does a little bit.

Joel Oleson

Yeah, absolutely. There's so much we can learn; I think from experiences like that.

Heather Newman

Yeah, absolutely. That's so cool. Thank you for sharing that with everybody. And it's so nice you take your family and do those things, too. I know you do a lot of solo trips and trips with friends, but it's everybody in your life who gets to experience it in different ways. That's super cool. I love it. So, you also have some things going but you also... so let's talk about Joel 365.

Joel Oleson

Joel 365 is an effort that I started. Let me take you way back. This was probably 10 years ago. Back when I was blogging, I hadn't even monetized it yet. I was still just kind of blogging just for myself. It helped me scale. And I think a lot of people don't understand that. How could that really help you scale? Well, it was answering questions. And it was also really helping me build my personal brand without realizing that's what it was doing. And there were vendors who started saying, Wow, we love Joel's channel. You know, we love what Joel is doing with his blog. If Joel can actually post about our upcoming webinar that would be fantastic. And then it was, wouldn’t it be great if Joel could join us on this webinar?

Heather Newman

Right.

Joel Oleson

And in the beginning, it seemed like everybody just does stuff for free. And so, I was like, how can I turn this into a model where it's a win win situation for everyone? So, I came up with this idea of the first time even it was Coleco had approached me and said, Hey, we want you to... and I was doing this favor of kind of just posting an announcement whenever they were doing their webinars. And then I was the host, and Christmas was coming up and I said, Hey, what if in return for me doing this webinar, you sent me the new Guitar Hero? You know, way back. And they were like, Sure, we'll do that. So, Christmas under the tree, the big present was Guitar Hero. And I was the hero because yeah. And it ended up inspiring my son to get into guitar, and it was cool how that all worked out. But that idea of it's a win for the communities because they're getting more education. So I'm basically sharing with them, and then it gives the vendor an opportunity to put a tiny little commercial at the end where they can just say And by the way, if you liked that, and you understand some of these gaps, here's how we're addressing that gap. And I think a lot of people in the community now understand this idea of these sponsored webinars where we basically educate. You don't have to always go to SharePoint Saturdays. People who are in places where they can't physically go to an event. And webinars mean that much more to them, to be able to just get educated on some topic. And so, basically, Joel 365 started out being one where it was like, Hey, when people request for me to join them on something, and then now it's evolved into I love infographics. So, I'm going to take some concept of whatever their audience needs. I'll build it into an infographic - we'll put their little logo in the corner, my logo on the other corner, and here's education for the community. And I'll post that in a blog post and across my social channels to let people know about the upcoming webinar. And that becomes collateral then lives on. Hundreds of thousands of views over time and still benefits the community who are like, Man a picture's worth 1000 words. If there was just a really good infographic on permissions or on admin or on logic apps or on models. You know, everybody's whiteboarding things. Every time somebody goes to the whiteboard, that's a potential infographic. That's kind of the way I looked at it.

Heather Newman

I agree. I agree.

Joel Oleson

And as well, every single slide deck, there's probably one. There should be at least one slide in a PowerPoint that can be turned into an infographic that would be great to share across social media. And it's a great way as well to put your logo on there, put your personal brand on there and share it.

Heather Newman

You're speaking my language!

Joel Oleson

It becomes content that people just love to consume and it's great for everybody. It benefits everyone. It's a win win win.

Heather Newman

I agree. And I think a couple of things to unpack there. I love that term, unpack. It's so of the now. There’s your personal brand. And then there's like omnichannel marketing, or to me, when I talk to clients and people about stuff, it's like, one piece of content. One, slide, one this one that, should be used like 15 times.

Joel Oleson

Yeah.

Heather Newman

And I think of it sort of like a head of lettuce. Like you can peel off a leaf of lettuce and put lettuce, make a lettuce wrap, or you can slice it up and make it into this kind of salad. But you're always - if you're not using a piece of content in a bunch of different ways, then you're just wasting money. Because everybody consumes differently. You know, some people are Twitter people, some people are Instagram, some people are TikTok. Some people like to read blogs, some people love video content. So, if you're not taking that one thing and going (zooming sound) with it, then... to me, that's the best sort of content digital omnichannel marketing you can do. Also, what I like about what you said is that you know what? At the end of the day, personal brand and your reputation and all of those things lead to value, right?

Joel Oleson

Yes, yes.

Heather Newman

And there is a monetary equivalent to value.

Joel Oleson

Yeah

Heather Newman

And it's okay to ask for it. You know what I mean?

Joel Oleson

Yeah.

Heather Newman

And there's a lot of things that we all in the community and everywhere people do for free. People volunteer, people give their time. People do all kinds of things, right? But we all also need to pay rent.

Joel Oleson

Gott put food on the table. I've got couple of kids in college. How are we gonna make that work if we give everything away?

Heather Newman

Yeah, absolutely. So, I think that to me, what you've done with this and the monetization of it, I think is awesome. And I think it's also inspirational to other people to say, Hey, you know what? Value yourself value the beautiful brain you have, value what you have to say in the world. And it's okay to ask to be paid for that. And if you don't ask then you'll never know. When people just keep taking things for free from you.

Joel Oleson

And there's absolutely a way to turn that value-based pricing of how many leads are they going to get? When I do a webinar, absolutely there's a campaign to get that out through email, through social. And then when I actually get to the webinar, and I look and I see, oh, wow, there's 500 people who are online or 400 people online. I do so much better because I get inspired by this. What I've invested in, my time to deliver this is going to be used. People are going to consume this. One of the one of the most popular questions asked on every single webinar is, how do I get the deck? Or How can I get the recording? So absolutely part of this is, I've got a SlideShare where there's over 170 decks now, of topics I've covered, for the past 15-plus years, where people can go and find stuff I've done. Because it is value to the community, giving it away. It's good stuff but often you'll find a little logo at the bottom. Some vendor benefited as well. And people will choose whether they're going to pick up the phone when they call. In fact, one of the things I've incorporated is these polls, because I want to... the poll question's gonna be, Hey, do you have specific needs here? Are there services you need? Or does this product resonate with what your needs are? You're self-selecting even. That way the people who are like, you know what? I was on here just to get an answer to this question or whatever. You can opt out essentially, as well, saying, you know, this actually didn't apply, because I only need this other thing.

Heather Newman

Yeah, absolutely. And that's the beauty of spam laws and, you know, being good about that kind of stuff, which I know you are, and I am too, and I encourage that with everyone. But now, that's exciting. It's so fun. And you have a lot going on, but to me, I understand it, one because I have a lot going on, but you know what I mean. Technology informs the traveling and traveling informs the technology and the sharing of content with technology and travel and all that stuff. It makes sense that you've got these different platforms that sort of blend and ebb and flow together.

Joel Oleson

Yeah. Let's say I am going to an event in Chicago, or I had work in Chicago. There's two ways to take that. You could say, I'm gonna go to my hotel room and crash because I'm not working.

Heather Newman

Right.

Joel Oleson

And then then they fly home. What kind of life is that? That's not a fun, exciting, interesting kind of life. And there's many road warriors that that's the way they do life is they focus on Okay, I guess I'm gonna be sleeping in the hotel room. Or you know, you talk to somebody and say Hey, what did you do this week? Oh, I went to Chicago. Oh, that's cool. Did you see anything? No, I worked. It's like, well, just because you work doesn't mean you couldn't go see the Bean.

Heather Newman

Right!

Joel Oleson

Or you couldn't go see a speakeasy or two just to see? There are so many cool jazz clubs. Like, hey, guess what? You're part of a community. What if you reached out to people in that community who are in Chicago? I'm a big fan of, Hey, who's a friend of friend, or who's a friend here in this city who can show me their city?

Heather Newman

Yeah. So, when I was in Chicago, I was pinging people - Hey, let's go out. I want to go see things. And I think that that networking in community is absolutely a gamechanger. In fact, I'll take you way back to one of my first trips after I left Microsoft. And I did spend like, probably 10 years of my life through various, you know, FTE, plus contract and so on. When I left Microsoft, I was ready to join this wave of, I want to lead the community. I want to be a leader here. I want to do more -` I want to connect the community globally. Right.

Joel Oleson

And bring people up and give more people visibility, instead of just folks in the US. Let's make this a true global community. So, I posted on my blog, I said, Hey, I'm traveling to this event. It was a SharePoint conference in Istanbul and Dubai, back in 2008.

Heather Newman

Yeah.

Joel Oleson

And I said, Hey, I'm going here. I don't want to just fly into those events and fly home. I want to go see the world. Should I go to Petra? Should I go to the pyramids? Or should I go to Jerusalem? And I expected this to be a poll question where people would say, Oh, go to Petra, or Petra is too dangerous, or go to the pyramids. They're so amazing. They'll blow your mind. Instead, what happened, and I think a lot of this happened because of where our community was at... Mo from Jordan says, Hey Joel, come to Jordan, and you can come speak at our user group and we will take you to Petra.

Heather Newman

Wow.

Joel Oleson

Mind blown, you know, Wow, that's so cool. Wow, so cool. By the way, he used that as an opportunity to launch the user group, which I didn't know. So, we met with seven Jordanian guys and gals at this restaurant.

Heather Newman

Yeah.

Joel Oleson

And, you know, breaking bread with the community in Jordan. It was so amazing, and it was so meaningful to me and to those who were there. And that wasn't the only blog post answer. This guy from Israel says, because I did an update, I did a comment, Hey, I'm going to Jordan. I'm going go to Petra. I'm super excited. This guy from Israel says, Hey, you know what? Moses stopped in Jordan. The prophet Joel can't stop in Jordan - you need to come to Israel. Whoa, this is amazing. And he's like, if you come to Israel, I'm gonna hook you up with the user group. You can speak at our user group. And we will personally take you to where Jesus walked. And this is a Jewish guy, where it's like the community transcends religion, politics, all this.

Heather Newman

Yup. Amazing.

Joel Oleson

Absolutely. That all came to pass. It was a fantastic time. I love to tell that story because I later found out that I had started a thread with my two guests (or my two hosts), not realizing I had a Jew and a Palestinian on the same thread, working out how they're going to pass me across the border.

Heather Newman

Wow!

Joel Oleson

And that was so incredible. In fact, the Israeli guy actually met me in the West Bank to pick me up. And, you know, my time with the Palestinians ended up being very memorable as well. We ended up having a couple of SharePoint Saturday's later in Palestine. And I was actually able to support Moe - his first time being able to go to Jerusalem was when he came to that Palestine SharePoint Saturday, something that I kind of helped facilitate.

Heather Newman

Yeah, amazing.

Joel Oleson

Amazing. There are so many stories, so many trips.

Heather Newman

Yeah. I'm with you. I mean, between my theater community, my Burning Man community, and my tech community, it's like, I'm coming to town, and you know, people are so generous. Meals at homes and showing you things and just, like Darrell and Lorien stopped here on their way back from Ignite and I took them to the Petersen Museum on their way back down under. So, it's fun when you get those calls of, Hey, I want to see... and you get to show off your city.

Joel Oleson

And I had the invers happen. This guy from Bangladesh was coming to Summit. And somehow, we connected, because I was like, Hey, next time you guys do an event, I want to connect. And he's like, Hey, Joel, I've never been to California. And so, he landed, and I took him around for a couple days. And then less than a year later, I went to Bangladesh, and he was my host. Cool, too. This makes the world so much smaller.

Heather Newman

Yeah, it certainly does. I think it's one of those things where I geek out about travel and technology all the time, but I hope that, you know, there's all kinds of options, and leaning into your communities that you belong to, they're there for everybody. And it doesn't have to be tech; it can be all kinds of things. But it's about taking the step of asking a question and reaching out and wanting to say hello to people, and you do that in so many ways.

Joel Oleson

It's a little bit like crowd surfing.

Heather Newman

Yeah.

Joel Oleson

If you if you remember the first time you went crowd surfing and maybe a lot of you haven't. But the first time, it's very intimidating because you're like, Am I too heavy? Is somebody gonna catch me?

Heather Newman

Right.

Joel Oleson

What's gonna happen? And so, I've done it a couple times. Most of the time I'm too heavy now, but I'm the guy who lifts people up, and it is very much a faith-promoting experience of guess what? People are gonna support you and help you out.

Heather Newman

They got you.

Joel Oleson

And it's gonna be mind blowing, mind altering, life changing experience when you start. It's unlike anything because basically you put your trust in the community. You have no idea who these people are.

Heather Newman

Yeah, exactly.

Joel Oleson

They have the same passions and appetites you do and it's really cool. I'm on a number of travel communities as well. There's like, these people who are every passport stamp on Facebook. It's a group where it's like everybody's chasing the 193.

Heather Newman

Right, right, right.

Joel Oleson

And so, here's the other people. So I'll say, Hey, I'm trying to get to Libya or whatever, and people will chime in and give you Here's who I used and here's the fixer, or you might want to come in this way, not that way. Avoid this spot. We help each other out.

Heather Newman

Oh, totally. It's lovely, that's for sure. So, your current role.... Your job-job, if you will.

Joel Oleson

My nine to five.

Heather Newman

You're a director at Perficient.

Joel Oleson

That's correct.

Heather Newman

Yeah. Perficient is a great company. I have many friends there and family that have worked at Perficient. It's a lovely company.

Joel Oleson

Yeah. So Perficient.... Blizzard was an incredible ride, but they ended up laying off a bunch of people, and yeah, we can hold it against them. (laughing) But I did kind of an independent thing for a while, but I always knew that I was probably going to end up trying to find somebody who supported my goals and align them with their goals.

Heather Newman

Sure.

Joel Oleson

And Chris Hines from Perficient, who's a general manager over the Microsoft practice basically, all up the main guy for the Microsoft stack. He called me up and we were talking about it, and he had basically painted this picture of... We could really use an evangelist. We could use somebody who could tell our story. We need a storyteller. We want somebody who will go and speak at events and improve the community, share the message, and tell some of our stories about what we've done. It's like, we've done some really Herculean things. We've got these great case studies that sit on our website, but we really want the community to hear these stories. Wouldn't it be great? Because here's what's funny is you've got this chasm between marketing and IT. And this tech, even the consultants in the technology group where they're trying to be billable. Every hour of the day, they're trying to hit their number, and whether that's 70 or 80%, or whatever, they're trying to hit their number, and obviously, the higher the number, the better the bonus or whatever. Then you got the marketing folks over here, who are trying to share the message. And they've got their budget. And they're sponsoring the baseball game or they're doing some Hey, let's do our content calendar. And let's do so many webinars, and they reach out. And the consultants are like, Well, I'm not reimbursed to do that, and there's not a lot of incentive for me to go do that.

Heather Newman

Right.

Joel Oleson

And so I sit in this kind of unique position where I can say, Hey, people who are working on this, I'll work it out with their manager, and I can essentially fill in some of the gaps and connect them with marketing. It creates a bridge between marketing and the technology. So, I sit in this kind of interesting position.

Heather Newman

That's a very cool position. And you're coming to us today from where? I know but tell everybody.

Joel Oleson

I am in Oceanside, California. In Paradise.

Heather Newman

As you know, my family is down there usually for a month every year. So, Simeon and I actually went with Joel. And we did a surfing lesson in Oceanside. That was like what, four or five years ago now maybe?

Joel Oleson

Yeah, I bet it was four or five. Yeah, maybe five years. I love Oceanside. The temperature is so perfect. And it's the longest pier in California. The boardwalks are great. There's a really nice harbor and marina. People are always coming on their vacations to this area, so it's fun to run into people who are headed down this way. And anybody who's listening who's ever like, Hey, I wonder if Joel would be bothered if I you know, gave him a ring - I love doing those little lunches or catching dinner with people.

Heather Newman

Yeah. I do too.

Joel Oleson

People should never feel like I'm inaccessible. I am probably one of the most accessible people in the community. Like, seriously, no barriers, no holds barred. If you have questions or you want to ask me something, I think that is really important. Like transparency. Like, really like, ask me. Let's connect.

Heather Newman

Yeah, we're gonna put all your stuff in the show notes so they'll be able to connect with you every way possible. So that'd be great.

Joel Oleson

That's great.

Heather Newman

Absolutely. So, I can't wait to come down and visit again. So... last question that I ask everyone.... So, I'm very interested in what sparks us and moments in our lives. And I love having our guests share with our listeners, if you can pinpoint a moment. It could be a person, it could be an experience, it could be a book, whatever. And you probably have more than one, but what is a spark or a moment that you can point to that you're like, this brings me to who I am and where I am today, in this very moment? Something that you could share with us.

Joel Oleson

Yeah. So, one of the things that kids say these days is "woke." I think that this idea of really being awakened and kind of being very conscious about who I am and what I'm doing. And it's really the thinking outside the box, kind of thing for me. I like to imagine as if I'm supposed to do big things in this life. I'm not supposed to live a monotonous life. I'm actually - this life is one where my destiny is to do great things and big things. And so, I try and line up my aspirations and grow. When I was in college, it was like, oh, what am I going to do when I grow up? You know, these kinds of things. And it's like, Well, I've learned that it's not one thing. I've learned that it's a continuous evolution - a continuous experience of I may not know the answer to that, but I do know what feels good. I know what's right. I know that I know what I like. Travel is a good example of something where I know I can take these experiences with me. I'm going to have these for the rest of my life. Where if I have a truck, that truck is eventually gonna... Maybe it won't be like Todd Clint's Firebird. (laughing) For me, there's things that come and go, but the things that last are relationships.

Heather Newman

Yeah.

Joel Oleson

The experiences last. And so, I try and collect experiences. I try and really make deep, more meaningful connections. And I try and get to that next level with people. I want to connect and find their real selves, because just like I want to be able to share who I really am. And I think that idea of I'm woke, and I'm looking for other woke. And I'm trying to help people get out of that. It's a rat race. There's the hamster wheel. And anything I can do to help people get off of that hamster wheel and say, you know what? You're bigger than this. You're better than this. There's more you can be doing in this life. And that's the whole thing about getting inspired. I was on a on a plane with a mailman. And he's like, there was somebody in the office who was talking about hiking Kilimanjaro. And he's like, guess what? I just went out and did it - just to spite that person. And I was like, Wow, that is super cool. I love that idea of, you know - I'll be flipping through the National Geographic and I'll be like, There. I want to go there. And I'll make it happen. It is not inaccessible. Any dream is absolutely possible. You're reading in a magazine; you're reading in a book. You're like, Oh, wouldn't it be great to go to Timbuktu? Guess what? I know the guide are there. I can help you out.

Heather Newman

(laughing) I love it!

Joel Oleson

Yeah, nothing is impossible. Absolutely go out and live life and realize it and connect with it.

Heather Newman

Yeah. Love it.

Joel Oleson

It's all possible.

Heather Newman

I love it. It's like the quest for being authentic and authenticity in yourself and others and being inspired and learning from it.

Joel Oleson

It's like, what is this life about? Well, this life is absolutely a test. I don't care what kind of religion or faith you have that comes into this. But imagine that we are here and the thing that we should be doing is trying to live life to the fullest. I'm not talking about taking drugs or whatever I'm talking about How can we accomplish what we can only dream up? And that that resonance of bigger dreams and more amazing... you know you can do it. Don't let anybody else tell you that you can't. Just Do It!

Heather Newman

I love it! I am fired up! I might go run around the block, you know? Love it. Thank you!

Joel Oleson

Come on, let's do it. You know what? One of the things I'm very happy about is I was able to do Cuba with Tom, our friend Tom. In terms of things he did in his life, that was probably one of the moments where he really was out of the box. And I just felt really, really, really happy to be able to share that moment with him. I love being able to take somebody who lives in this nine to five world, who their big trip for the summer is going to the next state over or visiting they’re their parents or whatever, and saying, Hey, let's go somewhere. And I'm not talking Hawaii - let's go to Samoa. Let's go to the Philippines. Think big. Where would you go if you could go? And let me help you make that happen.

Heather Newman

You dreamer. I love it. Good. So good. Yay. And yeah, thank you. Joel was just mentioning our friend and colleague, Tom Castiglia, who passed away about a year ago this last week. We were all down at the Office 365 SharePoint Saturday and talked about him and we all miss him very much. So, love to Martha, his wife, and family as well. Glad you shared that with him. That's pretty cool.

Joel Oleson

I think that's the thing - is life is short. So, what are the things that we can do to be able to share memories with our family? It's like, if I just go to work and come home, my kids are gonna just watch tons of TV. Obviously, you got to turn that TV off, but you know what's better than turning the TV off and saying go play outside? It's Hey, let's go camping. Let's go on a road trip. Let's go. Let's look at flights. Guess where you can fly for four hundred bucks? In fact, this is a real one. I was just looking this week. Okay, fly all the way - one way, but you can fly all the way to Bali for it was $266 this week.

Heather Newman

Wow.

Joel Oleson

I'm not saying it is right now. But round trip I found it for 700 bucks, like just recently. Guess where I'm going for my 25th year anniversary?

Heather Newman

Bali?

Joel Oleson

Bali!

Heather Newman

Yay.

Joel Oleson

That's one of my favorites in the whole world.

Heather Newman

That's so awesome. Oh my gosh. I could talk to you for like another four hours... BUT Can I just say thank you and you got me all like, hyped up but I'm pretty hyped up anyway. So, thank you for that.

Joel Oleson

Sorry,

Heather Newman

Thank you for sharing all of that and travel and personal brand and the technology, and what you're doing with Joel 365 and traveling epic. It's really, it's all very epic, my friend. So, thank you.

Joel Oleson

Aww, Fantastic. Thank you. Thank you so much. It's great to be on here and talk to your listeners and viewers. I think this is actually another good example of things that I like doing. Things that can amplify my message and my story. It's like, don't be afraid to tell your story. I think there's people out there, the haters, who will say, Eh, you're just bragging, or Hey you're so into yourself. You have to just like push through that stuff because it's garbage. And it's not helpful. So much of our story needs to be told. There's absolutely this kind of self-fulfilling prophecy. If we see ourselves as someone that people need, that our message will inspire and enlighten them and bring them up? It absolutely can do that and will do that.

Heather Newman

Absolutely.

Joel Oleson

And the more we tell it, the better our message will be and get more honed.

Heather Newman

The more we practice. The more we say it out loud. Use your voice. Own your voice.

Joel Oleson

Find your passion and go live it, man.

Heather Newman

Exactly. Yeah, that burning desire, right?

Joel Oleson

Absolutely. Got to get that kindling going and build the fire. Find the other people who have that same fire and just gonna build that bonfire and go do something. Find a friend who will go do it with you, you know?

Heather Newman

Absolutely. Love it. You're the best. You are! It's so good. I thank you for being in my life. It's great. So, thank you.

Joel Oleson

Oh, I appreciate you.

Heather Newman

All right, Joel. Thank you. You're amazing.

Joel Oleson

Thanks. I really appreciate it.

Heather Newman

Okay, well, everyone that has been another episode of The Mavens Do It Better podcast. Yes. And here is to another beautiful day on this big blue spinning sphere. Thanks, everyone. The original music on this podcast was created by Jesse Case.


EPISODE 75: RODNEY CAMPBELL AND KEITH RICHARDSON - PODCAST MAVENS

Heather Newman  

Hello everyone! Here we are again for another Mavens do it Better Podcast, where we interview extraordinary experts who bring a light to the world. Holy cats. I have a couple of fellows here and I am very excited to have Keith and Rodney on. They are from the More in Common podcast and my tech life as well. So welcome, fellas. 

 

Keith  

Thank you. 

 

Rodney  

Thank you.

 

Heather Newman  

They're sharing a microphone. 

 

Keith  

It reminds me of Saturday Night Live. 

 

Rodney  

It's like a skit.

 

Keith  

Yeah, it really is like a skit.

 

Heather Newman  

I think these are these are directional microphones, so you have some give. 

 

Rodney  

We don't have to be right on it. You're saying the polar pattern....

 

Keith  

I'm so used to being this close with my microphone.

 

Rodney  

We've got about 40 degrees between us.

 

Heather Newman  

Yeah, you're gonna be alright. So, fellas, you have a podcast as well. 

 

Keith  

Something like that. 

 

Heather Newman  

Yeah, something like that. How long has that been going on?

 

Rodney  

Two and a half years. 

 

Keith  

I guess three because we started in what would have been February of, I guess. 2017. Yeah, that would be three years. 

 

Heather Newman  

Absolutely. 

 

Keith  

That was when we started our first pilot. So, it was a distributed to about 50 people. 

 

Rodney  

We did a pilot - I forgot about that. 

 

Keith  

Where we got a whole bunch of feedback, and then went live like five months later. 

 

Rodney  

I'm surprised we actually ended up going live.

 

Heather Newman  

That is awesome. 

 

Keith  

That is Not our personalities to actually make that happen and we did.

 

Heather Newman  

Well, that's fun. But was there collaborations on things before that? Because I know you met in college.

 

Rodney  

Yes. Yeah. We've known each other for about 18 years. We met at Purdue. Yeah, there been some collaborations. Like the first we mentioned the flag football championship. Our friends are extremely talented athletes. And we're okay, like we're pretty good athletes.

 

Heather Newman  

Uh, I'm like, the guns in this room? All right.

 

Keith  

They are definitely more talented than we are. 

 

Rodney  

But our talents in the whole endeavor were okay, what was our Real junior season was really disappointing that we didn't win the game. 

 

Keith  

Because we had all the same guys. 

 

Rodney  

We had this super talented squad and I'm like "why aren't we winning games?" And then we got together and we're like, "we're gonna coach." We're gonna organize and say, you belong in this position, you should be a quarterback. I know you'd like to play wide receiver, but you're the best quarterback. I put people in a position to win. And think that was our first time of really realizing like, we had the ability to do that. 

 

Keith  

We had a business idea where we wanted to start a restaurant. 

 

Rodney  

How many pages was that? 

 

Keith  

I don't want to talk about it.

 

Rodney  

We wrote a 45-page business plan.

 

Keith  

It was going to be called the Waiver Wire. 

 

Rodney  

Yeah, that was a second name. And it was gonna be about like, well do we want to share this? 

 

Heather Newman  

Because it might happen, and you might need to keep it under wraps.

 

Keith  

It's a sports bar, in Chicago, which ended up going into becoming a website, because of some partnership decisions that we had made to bring somebody else on. A real big mistake. 

 

Rodney  

We learned about bringing people on as partners. 

 

Heather Newman  

Happens. That's a good lesson to learn early.

 

Keith  

We divested that company and gave it all to him and said, if you want to do something, just go. And he ended up not, which is a sign of the partnership that we had. 

 

Heather Newman  

Right. 

 

Keith  

And then we ended up investing in just our time and our careers at Microsoft at that time. I had just - Rodney had just started at Microsoft about a year before. I then got a job at Microsoft, and we're like, let's just focus on this. 

 

Heather Newman  

Yeah. 

 

Keith  

And, you know, we focused on that for four years. We're like, we need to do something again. A podcast came up. Rodney actually asked me on. I was in Chicago at the time. And he says, I want to start a podcast with you. And I'm like, A What?

 

Heather Newman  

Well yeah, right? 

 

Keith  

I had no idea what this podcast thing was. And it was like six months later, after I moved to Ohio, that we actually started it. 

 

Heather Newman  

Yeah. I had Andrew Connell on and he and Chris Johnson. So, they have the MS. Cloud show. And they were some of the first podcasters that I knew in our community, you know, and I was like, what are you doing? And he's like, Oh, we have this producer and he lives over in... you know, he totally had it dialed in. We talked about his history the other day, and it's cool to see folks who started way back and then those of us who, I've been doing it about a year and a half now too. And it's interesting figuring it out, like I spent six to nine months playing, you know? Figuring out equipment, looking at the zoom and plugging stuff in and going Ah, how does this work? And it's not as difficult I think, as you think. I mean, you want the sound to be good but that's a "one," but 

 

Rodney  

It's not as difficult, for sure. There's nuances though. Like we've lost episodes. 

 

Heather Newman  

Oh, yeah yeah. 

 

Rodney  

Straight up, like I have to call people, like, Yo... 

 

Keith  

It's not a fun conversation. 

 

Heather Newman  

No,

 

Rodney  

"We don't have it," and he's like, "What do you mean?"

 

Keith  

Because he's a tech guy. 

 

Heather Newman  

Okay. Got it. 

 

Rodney  

And I'm usually at least double, if not triple redundant. And he's like, what do you mean? And I'm like, it didn't... we lost that episode.

 

Heather Newman  

Yeah. I've had a couple that you hit the wrong button. 

 

Keith  

You don't have your SD card in there. You forgot it. Like, whatever.

 

Rodney  

Ah the SD card. That's a hard one.

 

Keith  

But it isn't as hard, and like that was the thing. 

 

Rodney  

Anybody can do this. 

 

Heather Newman  

Agreed. 

 

Keith  

And we've learned so much in two and a half years. It's definitely evolved for us. 

 

Heather Newman  

How many episodes? 

 

Keith  

We're about to publish 67. So, depending on when this goes out. We've recorded though 90? 

 

Rodney  

About.  

 

Keith  

So, we have some bad - actually, it's probably less than that. I think we've recorded maybe 85. 

 

Heather Newman  

Okay. 

 

Keith  

So, we have a backlog. And we're trying to dwindle that. We have a better production schedule, because like for us, when we started the podcast, it was originally just going to be the two of us talking. 

 

Heather Newman  

Right. 

 

Keith  

And we realized that's not really that entertaining. That's not what we're about. And that's not what we're offering. 

 

Heather Newman  

Right. 

 

Keith  

When we got a guest, we scrambled. And then we were going once a month and felt like we just need to do guests.

 

Rodney  

We were like paycheck to paycheck. We would get a guest and post the episode, edit it, everything. And have no clue who the next guest would be. But we knew we were committing to a monthly release with it. 

 

Keith  

And really Who is next?  So, we're like, okay. And then we built enough of a cachet that we could invite people. And people were like, yeah, I'm interested. So, we started building this backlog because we never wanted to be in that position. And then we started releasing, on a whim, we were like, we should go every two weeks. So, we're like Oh, so we need a bigger backlog. And then next thing you know, we have all these episodes where it’s to a point where like our Season Two this year, we'll have an episode that will be almost a year since we recorded it. 

 

Heather Newman  

Oh, wow. 

 

Keith  

We just don't want that anymore.

 

Heather Newman  

Yeah, totally. 

 

Keith  

We're trying to go in the other direction.

 

Heather Newman  

Yeah, I got a talking to by my producer (hey Annelise), who is amazing. 

 

Keith and Rodney  

Hey Annelise!

 

Heather Newman  

She was like, you cannot give them to me the day before. And I was like, okay.

 

Rodney  

Actually, our producer - it's in the contract - he will charge us more. 

 

Keith  

Yeah, his rate increases for 24-hour turnaround. 

 

Heather Newman  

Oh wow. Okay, we didn't need to share that - Annelise cut this part out (laughing).

 

Keith  

Wait, what have I done? 

 

Heather Newman  

What are you doing?

 

Keith  

Annelise, I'm lying. It's actually not that. He charges us Less because he likes the pressure. He works better. He's a procrastinator.... It's a weird back charge where it goes back on my Amex. 

 

Rodney  

How long is it - like what's your target to release?

 

Heather Newman  

We drop almost weekly on Thursdays. 

 

Keith  

Wow. And after, do you have a backlog? 

 

Heather Newman  

I do now. 

 

Keith  

Okay. 

 

Heather Newman  

I got to so I was maybe three deep, you know, and now I'm probably eight - nine.

 

Rodney  

What's your biggest learning thus far? takeaway?

 

Heather Newman  

I really like the in-person, and I switched platforms.

 

Rodney  

What were you on first?

 

Heather Newman  

Well, you know, funnily enough I love my zoom H4N. And you have a six, right? 

 

Rodney  

Yeah, H1 and H6. 

 

Heather Newman  

Yeah. The little one. I ended up giving that to a friend so they could start podcasting. 

 

Rodney  

People helping people.

 

Heather Newman  

But I used to just set the zoom kind of by my computer and take the sound in with the directional microphone, with me in front of it, and then them. It sounds fine, but it was not great. And so, I started using GoToMeeting, but that one, sorry y'all, started cutting out on me. And I also was like, where can we get a two-audio channel? Zoom.

 

Rodney  

Yep. It's money. 

 

Heather Newman  

Brilliant. Yeah, I mean, it's brilliant. So, I switched to Zoom. And then I also started putting in Hey, you know, if you want to do a video, or just turn on video, and everybody's been like, yeah! So, I'm capturing the podcast, but I've been capturing video which is useful too. And then because we always put the recordings up on the Creative Maven YouTube channel anyway. But people are like, Yeah, I'd love that for my promotion. So that's been kind of fun like just changing platforms. And then getting more marketing material from doing the video stuff. And I think the other thing is, because I want to get into talking about your podcast and what it's about. 

 

Rodney  

Sure. 

 

Heather Newman  

I think, for me, it's about just talking to people and that I really want mine to be very conversational. Like we're sitting having a cup of coffee together. So, it's less of a "Let me ask you these questions" kind of things you know. 

 

Keith  

Where's my coffee? 

 

Heather Newman  

Well, it's actually right there. 

 

Keith  

If you could just buy a coffee right now...

 

Heather Newman  

It's a little late in the afternoon for that.

 

Rodney  

It might be good for Baba Duke.

 

Keith  

Yeah, well, yeah.

 

Heather Newman  

So More in Common? 

 

Rodney  

Yes. 

 

Keith  

Yeah. 

 

Heather Newman  

Beautiful. You go deep with people; you bring up all kinds of interesting things. It's about compassion. You tell it in your words.

 

Keith  

You start. I'll fill in the blanks.

 

Heather Newman  

Where did this come from?

 

Rodney  

So, at the heart, we're anchoring humanity in compassionate conversation. And, you know, for us, it's kind of a social experiment. And the hypothesis is that we believe we all have more in common than that which divides us. And you know, we get to expose... expose? I don't know, I use that word. I don't like it. We get to talk to people and find out who they are. Not just what they believe. Like, who're you gonna vote for? No, like, where'd you grow up? 

 

Heather Newman  

Yeah. 

 

Rodney  

Why'd you grow up? How'd you grow up? Why do you believe that you should vote for this person? And we can talk about that, because that's interesting. But we don't want to judge you because you voted for this person. We want to get to know who you are. And, you know, one of the cooler things that happened early on, actually one of the guys (Chandler) who's a big reason that we're doing this, he gave some awesome feedback in our beta phase or alpha phase. 

 

Heather Newman  

Shout out to Chandler!

 

Keith and Rodney  

Shout out to Chandler.

 

Rodney  

What up my man? Gotta make it more enticing. But he was like, man, where are you finding these people? And I was like, it's just people. We have been fortunate, we have interviewed some stars and celebrities and this, that, and the other, but like, it's just people. Everybody has a story. Everybody's got a reason, and more than likely they got something in common with you. So, we're seeing that hypothesis play out. And it's a really cool thing.

 

Keith  

Yeah, I think one of the coolest things, like when we first started this, was about bridging disagreement. Rodney and I, historically, we've had conversations about anything and everything for 18 years and our friendship's only grown stronger, right? And we've come from very different points of view on things.

 

Rodney  

Religion, politics, finance. 

 

Heather Newman  

So, there was some disagreement.

 

Keith  

Serious disagreement. 

 

Rodney  

I grew up in a conservative Christian. 

 

Keith  

And I did not. You say that but I grew up without religious structure. 

 

Rodney  

In the Bible belt, conservative Christian. and he

 

Keith  

And I grew up in the northeast, liberal, very not religious. 

 

Rodney  

I grew up a young black man, he grew up a young white man, but growing up in New Hampshire, that's actually germane to our relationship because he didn't know much about the Black experience. 

 

Keith  

Oh, it's very white place. As we all know, from the primaries, as they've talked about ad nauseum. So, we thought like, let's have some conversations and just demonstrate how we disagree. And what it's really evolved into is this exposure of just people. Our audience is going to take away from every guest something different. Sometimes they're going to be really irritated. Like, we'll get some feedback: "I just disagreed with them so much." It's like, yeah, but what did you think about them? 

 

Heather Newman  

Right. Right. 

 

Keith  

They seemed like really cool or whatever. Just getting away from that place of, Oh, I mean, all we're gonna focus on is the thing that you do. Like, I really want to get to know you. And I'll be honest, we were talking about this on the way over. Our podcast platform is all about our guests. Like we want to give our audience something, don't get me wrong, but we just want our guests to feel comfortable. 

 

Heather Newman  

Yep. 

 

Keith  

Feel like they're in a space to be themselves, that they're talking to people who hear them and listen to them. And we can just have an open and honest dialogue. And if we accomplish that, like then cool. I want other people to hear that, more than hear the words that are said. I want that sincerity. So, we do, we end up getting really deep in things. I mean, we've had two guests tell us about sexual assaults that they've never exposed to the public. 

 

Heather Newman  

Wow. 

 

Keith  

And like, things come up and it's just super fun. So, I've learned a ton about myself. I've learned a ton about the reality of the things that we think. Politics is an example. I'm super into politics, but 80% of our guests aren't.

 

Rodney  

Right. Right. So, they'll be like I'm an open book... except for politics.

 

Heather Newman  

Interesting. 

 

Keith  

Yeah. So, a lot of people don't want to talk about it, or they have like passing comments about it, but it's not something they really want to get into. So why do I care what they think about politics at this point? I want to hear more about them. It's been such an amazing journey. It's been a lot of fun. We've gotten to know some amazing people. 

 

Heather Newman  

That's super cool.

 

Keith  

You are cool.

 

Heather Newman  

Right back atcha. You know, I think it is interesting that so many people will have this opinion about politics or religion or whatever, and it's like, "Grrrr." I think being able to have a conversation where you're looking for commonalities, which is what you're doing, you know, I think it's a perspective. You're showing perspectives, right? And letting people get to know somebody whether they're famous or not or whatever, and I love that. 

 

Keith  

And their story. The funny thing about this, when we set out, 'cause Rodney's black and I'm white, race was a big topic. 

 

Rodney  

It still is, specifically because we started on the heels of Colin Kaepernick kneeling... 

 

Keith  

Right. 

 

Rodney  

... during the national anthem, and on a disagreement, we had about that. And when we got to the end of that disagreement, we were like, why can't more people disagree like this? 

 

Heather Newman  

Absolutely. 

 

Keith  

And then coming to an agreement 

 

Rodney  

with respect. I don't need you to change your view. But like, here's why I think what I think. And here's why I think what I think, and then we just talked about it. We debated it in a respectful way and at the end, let's move on. Let's have a nice night. Next thing. Hey, let's teach other people to do this. And then that's hard to do. 

 

Heather Newman  

It's difficult. 

 

Keith  

So, we end up having a lot of conversations about race, but the fascinating thing about it is we have talked about everything from homeless feminine hygiene. We had an hour and a half if you want to talk about one of those last conversations, and then we lost it. 

 

Rodney  

But then we did it again. 

 

Keith  

We did record but we didn't talk about that. We talked about something else but -

 

Heather Newman  

That wait, the podcast you lost? 

 

Keith  

Yeah, the guest. It was one of the best experiences...

 

Rodney  

So uncomfortable. 

 

Keith  

...because it was so different for us. We just left an interview where we talked about the female experience of giving birth. So, for us it's exploring all of these topics. We talk about mental health. 

 

Rodney  

That's probably the number one topic.

 

Heather Newman  

Absolutely. Yeah. 

 

Keith  

Whether it's mental illness or mental health, we've explored so many different things. Where you go in, the whole bridging divides is a powerful thing, but it's so politically charged. When there are just so many other things to talk about, we don't always have to talk about politics. 

 

Heather Newman  

There's so many more things in our lives that need a light shined on, you know? So, have you had some heated guests?

 

Keith  

So funny. We've had one guest that was intentionally political, from a conservative point of view. 

 

Rodney  

It wasn't heated.

 

Keith  

... but it wasn't heated in any way. Like, we think back to that conversation a lot. And I think about it because part of me wants to say we've got to challenge people like that. At that time, this was like two years ago. I look back on it now and I'm like, we served our purpose in that, like, she expressed her opinions. We didn't necessarily agree. We left that conversation feeling great. Like it was good. 

 

Heather Newman  

Great. How about her?

 

Keith  

She did too. At least that's what she told us.

 

Rodney  

Yeah, we haven't had any heated ones.

 

Keith  

We've disagreed. You get those moments of disagreement, but that's just not our style. 

 

Heather Newman  

It's not mine either. I like talking about that stuff. I love talking to people who have a different opinion than I do on all kinds of issues.

 

Rodney  

I think for us too, our takes aren't really hot you know, they’re kind of like lukewarm, so I think people can receive them a little bit easier. 

 

Keith  

And quite honestly, I want to understand. If someone is what they say they are, I want to unpack it. Where does that come from and why is that your stance? Because then I actually might not agree with the thoughts but it's like now, I can receive your stance a little bit more, unless of course it's super bigoted and we're probably not gonna have you on the show.

 

Heather Newman  

Yeah, right. That's kind of a non-starter. I agree with you completely. So, both of you, to dig a little bit more into origin story - will you tell me where you're both really from exactly?

 

Rodney  

I'm from Indianapolis. This is Rodney. I'm from Indianapolis, Indiana.

 

Keith  

And I grew up in New Hampshire,

 

Heather Newman  

I lived in Zionsville for a bit.

 

Rodney  

Oh, yeah. One of my best friends was from Zionsville. 

 

Heather Newman  

I was in the blizzard of '78 or whatever that was.

 

Keith  

That was pre-us.

 

Heather Newman  

I know. You were glimmers in someone's eyes.

 

Rodney  

Yeah, man, one of my proudest wrestling matches happened in Zionsville. 

 

Heather Newman  

Really? Midwest. How do you feel about being from the Midwest?

 

Rodney  

Right now, I don't really have a strong feeling. It serves me well out here in LA I think, for the most part. I think there are some things like the Midwest niceness, which I'm just now starting to realize, and I've done work to not be nice just to be nice because that has not always served me. But as far as like my values and family and everything like that it's absolutely served me. I never want to go back - to live. 

 

Heather Newman  

I don't either. 

 

Keith  

And why is that for you? 

 

Rodney  

It's a dilemma for me, because we have kids and our families there. I they'd like them to be around family, but I don't want to go back.

 

Heather Newman  

It's weather is one, for sure. And my immediate family are all on the west coast. So, my extended family are there and I see them usually once a year or so. But like my people for the most part are out here. 

 

Rodney  

Energy's another one for me. I just vibe with LA, I vibe with the West Coast. I love the fact that when I got here and I got to a Costco and I call my wife, who is white, and I'm like, yo, we're both minorities. Like I didn't see a single white person or black person. I saw Latino, Asian, and I was like, this is dope. Like I'm used to black and white, mainly white, and like just being extremely uncomfortable because I'm the only pigmented person. And I was so comfortable with being uncomfortable that I didn't even realize how uncomfortable I was until I left that shit. And I go back now and I'm like, shit like there are eyes on me all the time. And like, here is none of that. 

 

Heather Newman  

Yeah, no, for sure. How about you East Coast? I know you live in Ohio. 

 

Keith  

I live in Ohio, so I live in the Midwest.

 

Heather Newman  

Yeah. 

 

Keith  

I don't have an identity to the northeast. It's hard for me - like I don't ever want to live in New Hampshire. Again. I always like to describe it, and I never like to throw shade on anything (not publicly).

 

Rodney  

At least you own it.

 

Heather Newman  

Do you want me to turn this off?

 

Keith  

The motto of the state is Live Free or Die. And very much how I grew up in that environment was, in the town I grew up in, there's not a whole lot of imparting. People interjecting, especially as a youth like to really help drive home that there are certain things that you should do. My parents are divorced, and I'm an only child. So, I did spend a lot of time just trying to figure things out. And it never was, for me the social identity of the place I lived. So, I didn't realize that until I left. And then you know, I lived in... I went to Perdue, where Rodney and I met. Moved to Western New York, then lived in Chicago, and I think in Chicago, especially when I first 

 

Rodney  

Oh, you just glossed over like the greatest part, because when we met you were moving in with a girlfriend at the time. You were moving into your place. 

 

Keith  

My place. And he lived across the hall from me.

 

Rodney  

Yep. And you had a truck. 

 

Keith  

I had a truck 

 

Rodney  

and I had a fake ID 

 

Keith  

No, my girlfriend at the time, 

 

Rodney  

Oh, she was 21. But I did have a fake ID. Yeah.

 

Keith  

So, she was 21, you had the wheels. 

 

Rodney  

Oh, I said it backwards. 

 

Keith  

You took the U-Haul that you had, and we went down to the liquor store and then we all got drunk together.

 

Rodney  

So breaking bread is cool, but maybe if you just get drunk with some new people... 

 

Keith  

We became friends instantly.

 

Rodney  

We became best friends.

 

Keith  

So, for me, where I live, I do feel that sense of lost community, because being in the Midwest, it's different. Especially for like, my wife and I, we're very consistent in our way of being authoritative parents. So, providing structure, but not yelling and screaming, not that life. And there's just not a lot of that. So, we don't get a lot of people that we can connect with. Whereas like, here, there's more of that. So, we miss those types of opportunities, but we're around family like my mom moved out there. So, we have grandparents and everything, and having that ecosystem nearby and I like the weather. I like snow. I like winter sports and all that stuff.

 

Rodney  

I'm on I'm on demand with snow. 

 

Keith  

So that for me, I just love being out there. I love Ohio and I like the culture of success that Ohio brings, which is something that is not New Hampshire.

 

Rodney  

Plus, you're a Bengals fan.

 

Keith  

That's fair. Or a Browns fan. You're an NFL fan in Ohio to be honest. I keep my sports allegiance.

 

Rodney  

College is cool.

 

Heather Newman  

I'm going to flip a little bit. We talk a lot about personal brand and promotions and stuff because we have the marketing hat on, and our listeners... what do you think as far as personal brand? What's most important, something that you're like, ooh, personal brand. This is something that's really important. Or a tactic you use to build yours, or piece of technology?

 

Keith  

I would say I'll start by a tactic and then we'll let you because this is your wheel. Um, hire someone to help you, because branding from a natural alignment is not either of us.

 

Rodney  

So, he's psychology, I'm engineering. But nothing to do with marketing

 

Keith  

We've learned so much. So, we hired a brand coach to help organize.

 

Rodney  

Shout out to Rich!

 

Keith  

Because we could explain what we do, like the fact that we are at a place where we can say we're anchoring humanity in compassionate conversation took months. 

 

Rodney  

Two and a half years, three years, 

 

Keith  

to get to that point. So that that's one thing. That's all I was gonna say. I have other thoughts, but I'll let you tackle the rest of this.

 

Rodney  

But this is like a personal, like you said from like a personal standpoint. Hmm. Okay, so I would say the biggest things are being intentional and being, and I'm going to use the word and then I'll try and define it: maybe be authentic? It's overly used, and I think people don't know what it means, but like really be you, and you got to know who you are to do that. Which that's the hard part. 

 

Heather Newman  

Agreed. 

 

Rodney  

I think that's why people say it so much. It's easy to tell when you see it in somebody else because I think humans are really good at bullshit detection (are we allowed to cuss?). 

 

Heather Newman  

Yeah. 

 

Keith  

Okay cool. I didn't know. If anything, you'll get bleeped out. 

 

Rodney  

Our bullshit detectors are actually, even if you're barely tapped into instincts, like you can tell when something's just off. But when it's on it's like, man! When somebody's doing their thing - Man, that's impressive. I love this. But it's hard to get to that unless you've been fortunate and blessed to do the work throughout your life. So being really intentional with what you put out there and promoting yourself, which also requires more work of loving yourself enough and caring about yourself enough to believe that you're worthwhile, and that people should take up your, whatever, your cause. 

 

Keith  

it's one of those things like for us, when you think about the sincerity, that authenticity, our brand is us. It took us a long time because you have to shut down the ego and you really need to tap into like, what is it that people are buying into? 

 

Heather Newman  

Absolutely. 

 

Keith  

And I guess it depends on the product and all that stuff. But even then, I mean, you can hear Simon Sinek talk about it all day long between Microsoft and Apple, back when he was doing The Power of Why. But for us, I'd love it to just be all about me because your ego screams like it is, but at the end of the day, the  power of our platform is the connection he and I have, and the way we go about it and accepting that and embracing that. It took us a while. 

 

Rodney  

Like, even the fact that I'll sit here, and cuss and he won't? That took a while for us to be like, how do we want to manage that in our platform? But that's me. That's how I will show up in a conversation. So, if I change that just for us, then I'm not being true.

 

Keith  

Because then he's being more to me. And it's a balance. That's the balance at the end of the day. 

 

Heather Newman  

Absolutely. And I've seen on LinkedIn that there is now a job title of Chief Storyteller. 

 

Keith and Rodney  

Yeah. 

 

Heather Newman  

Or VP of Storytelling. 

 

Rodney  

We had one at Microsoft. 

 

Heather Newman  

Yeah. And I was researching him because I was like, What? 

 

Rodney  

He's amazing.

 

Heather Newman  

Yeah. And I think that's an interesting thing. Right? Because I think there's 700 or something of them inside of Microsoft. I had no idea, and I was like, how did I not know this job existed?

 

Rodney  

Which would be great for you with your background. 

 

Heather Newman  

I know.

 

Rodney  

And I just met one. I went to this TikTok event last weekend and my favorite session was about storytelling. 

 

Heather Newman  

Yeah. 

 

Rodney  

And it's a guy, he's an engineer. He's a coder but he also went to USC film school. And so, he talks about the nature of virality and he's like it's all about story arc. It's all about the hero's journey. It's all about beginning middle end. And connecting with whoever your viewer or your watcher or reader is. 

 

Keith  

I mean that's a hard - channeling your brand to a story that's consumable... 

 

Rodney  

It's hard! 

 

Keith  

... is not a formula we've quite figured out yet. 

 

Rodney  

We're kind of throwing a lot up there to figure out what stays.  There is a point in our evolution like we were just with a friend of ours, and he's like, you guys, just you do scripted really well. Stay away from funny. And like, there is a point in our history where both of us would be like, no, because there's an easy thing. It's like all the funny people seem to be getting the clicks, but I mean, we're funny in the not funny, intentional way. But we know that, and he said that, and we're like yeah that makes total sense. Because we've learned it, we've owned it, we've figured that out. So, I think it's an important thing. Know your lane.

 

Heather Newman  

Yeah, know your lane - and pick one. 

 

Keith  

Be consistent. Don't confuse.

 

Rodney  

And that always bothered me, 'cause I'm very much a jack of many, and I was like pick a lane? But I like all of them. But really that doesn't mean you can't do all of them but pick one to start with. 

 

Heather Newman  

Yeah. And let people connect with you on one.

 

Keith  

And then you gotta tie them together so that people aren't looking at you going, okay you told me how to use a hammer. But now you're telling me how to listen to a record? Like how do those play together if all you're doing is just those two things? Do one, tie them together, and make sure that there's a consistent message. 

 

Heather Newman  

Thank you for that. Yeah. We've been talking to everybody about that a little bit. Any favorite pieces of technology you use for that kind of stuff?

 

Keith  

For brand? 

 

Heather Newman  

Yeah. Where do you play heaviest do you think?

 

Keith  

That would be you to answer that one.

 

Heather Newman  

Because you said TikTok like that's the 

 

Rodney  

That's the new one. We're trying to figure it out.

 

Heather Newman  

I am as well. I went and claimed my name. That's what I've been telling everybody. You may not play on TikTok right now, but y'all go get your name so that you have it. If you want it.

 

Rodney  

So like TikTok's gonna be a big one, because it's like the Wild Wild West days right now. It's like what Instagram was six years ago. So there's an ability to grow a following that you can convert to other platforms. Which really like email list is going to be huge, because TikTok could die in two years or six months, right? But if you get 100k or half a million followers now that get moved over to your email list and that you want. 

 

Heather Newman  

Yeah. 

 

Rodney  

So, favorites, like for us, because we're in the corporate consulting arena, LinkedIn. Because that's where a lot of our potential revenue will come from, or the people that we can talk to are there. But then like Instagram, we've been there a lot. I think it really just depends on the message you're trying to convey. And where's your audience? Who is your audience? And, where are they?

 

Heather Newman  

Yep. 

 

Keith  

Canva.

 

Rodney  

Canva is a great tool. 

 

Heather Newman  

I love Canva We use Canva as well. Annelise, who also designs everything, she's got Photoshop, of course, but we use Canva because I can go in and muck around and she can fix it.

 

Keith  

Yeah, we've collaborated.

 

Rodney  

Man, so we've kind of do this one mind thing sometimes. I'm just getting ready to say like Whether you're a solopreneur or like us to other entrepreneurs, it's a community. It's kind of like, 

 

Keith  

Oh my god, yeah. 

 

Rodney  

Because there's so many gaps. And we'll be talking about marketing. This is just something that I've kind of gotten into in the last six to nine months. And it was foreign to me before that, but through other entrepreneurs really learned a lot. And I've been able to help them with things like tech setup, or 

 

Keith  

do some exchange swap, because having the community of entrepreneurs is an amazing ecosystem that we never knew. So, like we're getting help with our website redesign while we're providing podcast assistance and editing, right? So being able to do that has been helpful. And what's the tool you used to schedule the content calendar?

 

Rodney  

Oh, Later? Later.com. So, it's kind of like Hootsuite or Plann. So, it's like we can schedule out our social posts. 

 

Heather Newman  

Like buffer. 

 

Rodney  

Yeah, like buffer. Exactly. That's money. Absolutely, definitely like that.

 

Heather Newman  

So, amazing podcast, building brands, working at Microsoft, and boilering up... 

 

Keith and Rodney  

Boiler up!

 

Rodney  

All the time. Boiler up, and hammering down 

 

Keith  

And dads

 

Heather Newman  

And dads and dads as well. 

 

Rodney  

Husbands. 

 

Heather Newman  

Husbands... So last question for you both. And I don't know who goes first. 

 

Keith  

I don't either. 

 

Heather Newman  

Flip a coin. Let's Rochambeau for it. And so, I always ask everyone. I'm interested in moments and sparks in our lives. And whether or not we pay attention to them and which ones we do, and we don't. So, can you share with our listeners, a spark moment, person, place, thing, book that seats you who you are today that comes to mind that you'd like to share.

 

Keith  

We were very fortunate to work for Microsoft, and I'll say in many ways. While it may not align to who I am, it's been a it's been a blessing. And we had the opportunity to sit in a high-performance training from a company called Compete to Create, that is directly partnered with Microsoft. Pete Carroll runs it with Dr. Mike Gervias. And a great podcast. Finding Mastery, if you want to get to know more about it. Their whole alignment is about how people are high performers and they bring that to the corporate world and deconstruct it. I'll never forget. So, I had the opportunity to sit in one of the first ones that we had ever done as a company because it was in Chicago and I just happened to have been living there at the time. And Dr. Mike actually delivered it. And I was so burnt out. I had just gotten passed over for a manager job, I had been doing the same job for a little while, and I just, I was toast and I just wasn't in a good place. And I went in there. And after the, I think it was an eight-hour training, it was an all-day. Changed my life. Literally. I'd never meditated before and started meditating. And as a result of that, and then many other things along the way, led to the opportunity to do this. If it weren't for that. I don't think I would have ever started this podcast. 

 

Heather Newman  

Wow. 

 

Keith  

For so many personal development reasons. 

 

Rodney  

Yeah, that training definitely meant a lot to me as well, but I will say, ah, spark moment? There's so many - positive and negative. I will say Eckhart Tolle The Power of Now. That book 

 

Keith  

That's new too. 

 

Rodney  

It's pretty recent, but I there's - just always trying to grow and learn, and this book took me leaps and bounds beyond where I was in getting an understanding of myself and my place. And it took actually the things that we learned that I learned in that session with Dr. Mike. So Dr. Mike did a really good job of talking about the science behind meditation, and taking like the whole mind/body/spirit and recovery, like sleep and hydration and like taking all of that and saying like, This is how you show up your best, like Navy SEALs meditate. You should. Like you want to be your best? 

 

Heather Newman  

Yeah, yeah. 

 

Keith  

And The Power of Now added this, it fleshed out this concept of what the present is for me. That it's unshakeable to me that This is the only moment. This is the only. This right now is everything, like who I was, what I did, what I'm going to be. There is an importance, but this is everything. And that for me has been extremely grounding and balancing in some tough times. I've had some tough times recently and that has been really balancing for me. And that has given me a spark to continue with this, and to believe that it can be more. 

 

Heather Newman  

That's amazing. You two.

 

Keith  

Oh, you.

 

Rodney  

It's getting warm and we're like shoulder to shoulder.

 

Heather Newman  

They're shoulder to shoulder

 

Keith  

I'm kind of turned, giving him the cold shoulder.

 

Rodney  

This doesn't have to go on but for like a bonus one like we did this article was it last year with Yitzie?

 

Keith  

Yeah, it was July.

 

Rodney  

And like he like one of the questions in it was like, like, what's the special sauce or like what makes your case work and coming up with a reply I hit him I hit Keith up and I was like, yo, like, it's our friendship. And like, I think there had been a piece of me, a big piece me that has been resistant to, like, accept that and own it and then like, make that public. For lots of reasons, like insecurities and like, the ego, male bullshit, like all this stuff, and it's just like, no, but that's the thing. That's why this works. And that's a, that was a spark moment.

 

Heather Newman  

Right on.

 

Keith  

This is fun. 

 

Heather Newman  

Shall we go to happy hour?

 

Rodney  

We shall.

 

Heather Newman  

Gentlemen, so it's the more in common podcast

 

Keith  

more in common. pod.com 

 

Heather Newman  

Yep, there we go. 

 

Keith  

All things more in common, including our new consulting stuff is gonna be up there soon.

 

 Heather Newman  

Ooh, fun, fun. So, we'll put all that in the show notes and a little bit about the consulting stuff, which I will definitely pass along as well through my channels. So yeah, Keith Rodney Yay. Thank you so much for being on. It's good. All right, everybody that has been another Mavens Do It Better podcast. Thank you so much for being on.

 

Keith  

Thank you. 

 

Rodney  

Beck it out,

 

Heather Newman  

Beck it out. And here's to another beautiful day on this big blue spinning sphere. Thanks, everybody.

EPISODE 74: CLAUDIA VILLANELLA MURDOCH - COMMUNITY MAVEN

 Heather Newman 

Hello everyone! Here we are again for another Mavens do it Better podcast, where we interview extraordinary experts who bring a light to the world. And today I have a light in our world for sure. It's someone who I've recently met Claudia Villanella Murdoch - Claudia say hey to our listeners.

 

Claudia Villanella Murdoch 

Hi! Thanks for having me.

 

Heather Newman 

Absolutely. So, thanks for being on. So, Claudia and I met on Facebook. How about that?

 

Claudia Villanella Murdoch 

Modern Romance

 

Heather Newman 

For sure. So we met because Claudia started a Facebook group, and I'm going to have you tell everybody what that group is about and how it got started, because it was something that I just - you know, I need to figure out who invited me and I can't remember and I wish I did to thank them.

 

Claudia Villanella Murdoch 

I don't remember our connection. I could probably check.

 

Heather Newman 

Oh, okay, cool. So, I need to thank them for that. But Claudia, will you tell everybody what you did and how it started because it's super cool.

 

Claudia Villanella Murdoch 

Well, the group is called Social Distancing Fashion Show. And it just started as a way to joke around with my friends. I have a group of friends that I frequently text with and will often show each other what we're wearing that day and our makeup creative applications. And once the shutdown happened and I started working from home, I realized that this was the perfect opportunity to wear all of the weird clothing that I've been hoarding from years and years of thrifting. I'm someone who has a suit and tie job as my regular day job as an attorney. I have to wear professional clothing all the time and I never have the opportunity to wear all these bizarre things that I just love and have had in my closet forever. So, I thought this would be the perfect time to do that. And I would just you know, share it with my friends, and it quite literally went viral.

 

Heather Newman 

Yeah, it's good. So how many people are in the group?

 

Claudia Villanella Murdoch 

As of earlier today? We broke 2300.

 

Heather Newman 

Oh, my goodness.

 

Claudia Villanella Murdoch 

Yeah.

 

Heather Newman 

I think I might have contributed about 100 people at least because I couldn't stop just sharing with friends. I was a theater major, and I'm also part of the Burning Man community. And, and so like, people with costumes... oh, yeah.

 

Claudia Villanella Murdoch 

Right up your alley. That's awesome.  For sure.

 

Heather Newman 

And tell everybody about the feel of the group, because that's been really kind of neat too, you know?

 

Claudia Villanella Murdoch 

It's been a place where you can just let your freak flag fly, and everybody's just been overwhelmingly positive, which is the rule. The number one rule is just to be positive and not be a jerk.

 

Heather Newman 

Yeah. Absolutely. I know. I have a group on Facebook too. It's a bit more businesslike, but it definitely has the same rules, you know? Don't be a jerk. All that sort of thing. So, you're an attorney by day, and sometimes by night, too. And you're in Brooklyn and we were talking a little bit about that. Will you talk about being an attorney in Brooklyn and what you do?

 

Claudia Villanella Murdoch 

I'm a sole practitioner. I have a single paralegal as an employee. So, it really feels like a small business. It is a small business. And I mentioned to you when we were just chatting, you know, a lot of my clients are small business owners; they're mom and pop developers. The typical client of mine is someone who buys a brownstone, renovates it, and then wants to sell the individual apartments. Maybe it's a three or four family who wants to sell the individual apartments as condominiums, and in New York State, you need to file a disclosure document with the state AG in order to do that. And that document is prepared by an attorney. So that's what I do. So, I get to do a little bit of writing, which I've always enjoyed. But I don't get to dress in a lot of strange clothing. So, I've taken, you know, the opportunity of the quarantine and it being a bit of a slowdown and a reset to just sort of flex my creative muscles a little bit.

 

Heather Newman 

Yeah, absolutely. I know that you're in different places with the quarantine and stuff, but as far as New York City - which big hearts out to New York's shore and everybody there who's on the front lines - I'm sure you've got your finger on the pulse of what's going on with rents and buildings and all that stuff with what you do as well?

 

Claudia Villanella Murdoch 

Yeah, everything is up in the air right now, but I am seeing a lot of business continuing. And, you know, people are...  it's an unprecedented time in the legal landscape. We don't really have anything in modern history to refer back to for this. But I have been very pleasantly surprised to see that people have really been pulling together and trying to figure out ways to get things done, which I imagine is probably true in tech as well. And, you know, letting a lot of unimportant things go and just focusing on building and getting the job done, which really that's the best part of the job.

 

Heather Newman 

Yeah, absolutely. I've definitely seen that too. You know, tragedy brings out the best in people and sometimes the worst in people too. But I feel like there's so much banding together and helping that's happening. It's really exciting. And, yeah, from a law perspective, I think just when anything happens where there's, I don't know, executive orders, and you know, all of these things where you're like looking back at, you know, what's a civil liberty, what's the Constitution? All of that. So, like that all kind of plays into all of this. If something comes down and becomes what's what, let's say, in my non-legal terms, when does it go back? Or does it ever go back?

 

Claudia Villanella Murdoch 

Sure. And there are a million questions. I mean, if you're into theory, it's a great time. And, you know, I'm harkening back to my law school days for a lot of these questions that don't come up in day to day regular real estate practice.

 

Heather Newman 

Right. Absolutely. No, that's interesting. So, are you from New York originally?

 

Claudia Villanella Murdoch 

Yes, I was born in Brooklyn. I live and practice in the Park Slope neighborhood in Brooklyn. And that's where I lived until I was 10. And then my parents moved us to the suburbs, to Long Island, because this was back in the 80s. And I was getting older and I wanted to be more independent and they were very concerned about the crime in York City at the time. So, we moved to the 'burbs and I just never really fit in. I was sort of a square peg in a round hole. Though, once I was able to do so I came back to the city.

 

Heather Newman 

Right? Yeah, no, that's awesome. I love Park Slope. I have dear friend who is on the podcast, her name is Raya, and I'll have to connect you two because she's fabulous. She was on the podcast and she's part of the Park Slope Arts Collective there. So, she's a painter and then she's a UI UX designer by day and she's fantastic. And so yeah, and not to give her complete address away, but I've definitely been to many places in that neighborhood and stayed there off of 13th with her and I love that - What is it? Calexico?

 

Claudia Villanella Murdoch 

Yeah, Calexico. My wonderful paralegal Dora, Calexico sponsored her softball team. So that's one of our favorite lunch spots.  You know, under normal circumstances.

 

Heather Newman 

Yeah, right. Exactly. Because you're somewhere else right now, right?

 

Claudia Villanella Murdoch 

 I'm in the Catskill Mountains.

 

Heather Newman 

Yeah. Okay so you're not quite seeing the "no people on the streets in New York City" except for the pictures obviously that were all over?

 

Claudia Villanella Murdoch 

No. I mean, we did not come up here right away, so we did experience the streets with lots of parking, which is very very unusual and kind of you know, apocalyptic. Park Slope's nickname is "No-Park Slope," so seeing that, you know, that's when things get real.

 

Heather Newman 

Yeah, absolutely. I think the pictures from the last couple nights of Times Square are just, you know, just absolutely wild for sure.

 

Claudia Villanella Murdoch 

Yeah.

 

Heather Newman 

So, when did you decide to become an attorney? Was it like when you were like three and you were like, "I'm going to be a lawyer" or whatever?

 

Claudia Villanella Murdoch 

Oh no. If anything, I had a teacher in high school say to me once, "Oh you know, you should think about going to law school." I was like, "Yeah, like I'd ever want to do that." No, I started out wanting to study biology. And I started pre-med, which is very common at Vassar. And a lot of people don't really last. And I was one of them. So basically, I wanted to work less hard. I worked very hard in high school and I wanted to enjoy my college years. And lab sciences were really challenging at Vassar. The credit system at the time and maybe it still is a little bit different than a typical credit system at a university where you have laboratory sciences and non-laboratory sciences. They're basically weighted or were weighted the same, yet you have to put in many more hours with lab sciences. And I didn't want to do that, to be perfectly honest. And so I switched over to English and I double-majored in English and Italian. And then the question becomes "Well what are you going to do with an English degree?" And at the time I was dating someone who is a year older than me, and he went to law school and suggested to me, oh, maybe you should think about going to law school, and I was a little bit competitive with him. So, I took the test and wasn't happy with my score. And so, I took it again, and I did a lot better. And I applied and I got in and I went.

 

Heather Newman 

That's super cool.

 

Claudia Villanella Murdoch 

It worked out all right.

 

Heather Newman 

It's always the moments that spurred us on, right? Sometimes it's a person, sometimes it's a book or whatever, you know what I mean?

 

Claudia Villanella Murdoch 

Yeah, you never know what's going to take you in a certain direction.

 

Heather Newman 

Yeah, absolutely. And back to the group you started, you talked a little bit about vintage and all of that. So is that sort of, I was gonna call it a side hustle, but that's not it. Are you a vintage shopper?

 

Claudia Villanella Murdoch 

I am. I love vintage. I love thrifting. I realized after fighting it for years, I'm really into all the clichés. I just love red lips. I love red roses, and black and white and satin and silk and lace. And so, you know, it's sort of like a secret side of me because you can't do that when you're attending a real estate closing.

 

Heather Newman 

Yeah.

 

Claudia Villanella Murdoch 

But I think also, I was afraid when I was younger of maybe coming across as too costumey. And now I just kind of don't care. I think the classics are the classics for a reason. But you know, that's my taste. and one of the great things about the group is just seeing everybody else's taste and everybody else's interests that they've cultivated. There's a guy who wears these different suits. Have you seen? He's great. And there's a couple that dresses up in themed clothing for FaceTime calls with their children. They're brilliant. There are so many really talented people. There's a woman who makes her own dresses and the creativity is just astounding.

 

Heather Newman 

Yeah, absolutely. No, it's been super cool. Do you find from whenever you started because I love vintage as well, but I am a tall Amazonian woman, so vintage doesn't always play nice with this body. But when I was in college doing more vintage, and I think I do more vintage probably like accessories and stuff like that more than anything else, depending on sizing. But do you how do you feel about how vintage has changed over the years, you know what I mean? Like it used to be, you could go thrifting in certain places and you'd just be like, YES! And now everything is like, because it's "vintage," it's like $120 for a T shirt.

 

Claudia Villanella Murdoch 

I totally agree. I totally agree. In some ways, you know, like internet online auction sites, I guess eBay was the first. It's made it really easy to find pieces, but it's also made it really hard to find bargains because I think it's an active market, and it's like people know, now what their, what their things are worth. So, you're able to match the right buyer with the right seller, which is nice, but you also do miss out on that finding a needle in a haystack.

 

Heather Newman 

I find that when I'm traveling, because I do a lot of speaking in many different places, both big cities and small towns, that when I do go into some of the smaller markets is when I'm finding things, where it's like oh my goodness! This!

 

Claudia Villanella Murdoch 

I have best luck at Methodist Church thrift shops. I don't know why. Just something about them. And I find there are like curated thrift shops, which you can find some really cool stuff, but it's for me it's all about the thrill of turning up something that you don't expect.

 

Heather Newman 

Yeah, absolutely. Are you a thrifter with friends? Or are you a lone thrifter?

 

Claudia Villanella Murdoch 

Yes - alone, with friends, any way I can get it.

 

Heather Newman 

Hey, you know what? We all have our thing, right? So, going through Vassar - gosh - nice college by the way. And then where did you go to law school? I was looking for that.

 

Claudia Villanella Murdoch 

I went to Fordham for law school.

 

Heather Newman 

Oh, wow. How was that?

 

Claudia Villanella Murdoch 

It was fun. The law school campus is at Lincoln Center. So, 22 and at Lincoln Center. It was great. I just loved it.

 

Heather Newman 

Wow, I mean, that's gonna be sort of a different feel than going to law school on a campus somewhere for sure, right? You're in the heart of the city.

 

Claudia Villanella Murdoch 

Yeah. Yeah. It's pretty startling contrast. Vassar felt more like, I don't want to say the country, but you know, it was in upstate New York and it definitely had a defined campus. And I really loved that for my college experience. But for law school, it was a very urban experience. And in some ways that was nice, because I feel like the environment was such that I was less stressed out than I would have been if I had no real escape from law school.

 

Heather Newman 

Right.

 

Claudia Villanella Murdoch 

And having the city as a playground really, you know, kind of broke the tension.

 

Heather Newman 

Yeah, absolutely. And you know, a lot of people go into law for a lot of different reasons, right? And then you have your small business. I think I've seen on LinkedIn and things like a foray into sort of, "I need to try and get in a big firm" and do all that sort of thing. Or did that happen and you're like, "Nah, not for me?" Talk about that a little bit?

 

Claudia Villanella Murdoch 

I did. I did a stint at a large law firm as a litigation associate. And it was not the right fit for me. So, my parents are retired teachers who are property managers, and their attorney had become a friend of the family. And so, one day out of the blue, he called my father and said, "What's Claudia up to? Didn't she graduate law school?" And he said, "Yeah, and actually she just left her job. You know, it wasn't the right fit." And he's like, "Oh, well, she should come and talk to me because I'm in need of some help." So, he was kind of a quirky guy, and really, you know, well known in the Brooklyn real estate community. And so, I went and met up with him and we spoke, and he said, "I need some help, and I can teach you to do what I do. And it would be kind of a nice, flexible job. You know, you can live and work in the same neighborhood." And I said, "Sure, I'll give it a shot, you know, see where it leads." Figured it would be a good stopgap until I found some other fulltime gig, and you know, the rest is history.

 

Heather Newman 

Wow. That's super cool.

 

Claudia Villanella Murdoch 

Yeah, it was super cool. Super cool. I really feel like I got kind of an old-fashioned apprenticeship. And I think that that made all the difference for me as a lawyer. Because I feel like most of the learning with the law is in the experience. So it's very scary to go out and practice as a new lawyer and having a mentor to guide you, and show you, and you pick up the way you want to do things and the way you don't want to do things.

 

Heather Newman 

Right. Yeah.

 

Claudia Villanella Murdoch 

That's the best education, I think.

 

Heather Newman 

Absolutely. And you don't always get that in a bigger law firm, right? It's like you're in there and you're learning, but I think it's different, don't you feel?

 

Claudia Villanella Murdoch 

I agree. I agree. And you just don't get to see as a young attorney, all the nitty gritty of how the sausage is made right away. Whereas if you're shadowing a solo or being a solo, you just get in right away.

 

Heather Newman 

Yeah, absolutely. How do you find being a small business owner in Brooklyn?

 

Claudia Villanella Murdoch 

It's scary, exhilarating, wonderful, neat. I've met so many people and I've become friends with so many other people and fellow small business owners, and you know, we really cheer each other on, and Park Slope has a wonderful community. Right now, there are groups devoted to just improving relations among small businesses and keeping the small businesses afloat right now, because it's a hugely challenging time. But the neighborhood has just come together so wonderfully. So, it's I mean, it's the best of times. It's the worst of times. It's, you know, the flexibility is great. But you are it first and last line of defense, and I imagine in your work that's the case as well.

 

Heather Newman 

Yeah, absolutely. I'm a small business as well. I've got my hands in the software business and the marketing and yeah, I find it's feast or famine most of the time to be honest. It's like convergence. Everybody and their mom decides they're like, "oh, that project that I, you know, we've been talking about for a year" and then the new project and then like, we have six projects here, and you're all like, "how is it that you all did this?"

 

Claudia Villanella Murdoch 

Exactly. And there's no rhyme or reason to it that I've been able to - you know, there are some patterns that you can figure out but other times you just walk in on a Tuesday and get slammed.

 

Heather Newman 

Yeah, absolutely, that is absolutely for sure. And do you typically have an office that you go to or are you a work from homer as well?

 

Claudia Villanella Murdoch 

I have an office that I go to and I miss it. I miss my office quite a bit.

 

Heather Newman 

Yeah, absolutely. I've been working from home since 2006. But I would get my mind juice - my energy - from going out and speaking at conferences and you know, going to different events and all of that stuff. So, I've definitely you know, for me, I miss that. Right? Connecting with people, that is definitely there. Wow. Oh, my goodness. It was just so fun to see something so organic pop up on Facebook and have it be, because Facebook gets a bad rap and rightly so.

 

Claudia Villanella Murdoch 

Double edged sword, definitely.

 

Heather Newman 

On many levels, but you know, in the midst of a pandemic, you know, that most of us have not experienced ever, to have something crop up that like it's one of those things where I may be back to back meetings and doing whatever but I pop on there and specifically look at that group because it makes me smile. And I also know I have a ton of friends on it too. And new friends now that you know, are looking at things and stuff. So, it was really cool to see something like that pop up.

 

Claudia Villanella Murdoch 

Well it makes me really happy.

 

Heather Newman 

Yeah, absolutely. And I'm so excited. I mean, I frequent New York a lot and I hope to in the future, so I'm definitely I'm like, we're gonna have to go meet at that restaurant and get Raya.

 

Claudia Villanella Murdoch 

Absolutely.

 

Heather Newman 

Plus, I know a lot of New Yorkers and I'm gonna keep an eyeball on that for introducing you.

 

Claudia Villanella Murdoch 

Yeah, please do.

 

Heather Newman 

Yeah, so that would be awesome. Well, you know I ask a question to everybody and it's so cool that you're from New York and then you have the Long Island and you came back.

 

Claudia Villanella Murdoch 

I got it all, baby.

 

Heather Newman 

We got it all, as they say. And it's super cool that real estate law - people are like, Right? But like you touch people at a point in their lives that's like a major, major point.

 

Claudia Villanella Murdoch 

It's true. It's true. And it is very cool to see like a first-time homebuyer closing the deal. There's a lot of highs, a lot of lows.

 

Heather Newman 

Yeah, right. I mean, I would imagine it's first time homebuyers, but then it's also on the other end of the spectrum as well. Right?

 

Claudia Villanella Murdoch 

Oh Yeah.

 

Heather Newman 

With selling and closing and taking care of business on the other end, as well. And so I think it's special because you're taking care of people during times that are stressful no matter what's happening, but it's usually a major thing to buy a building or to sell a home or to you know, unfortunately, if somebody passes away, dealing with somebody's estate, and the house and all of that stuff.

 

Claudia Villanella Murdoch 

Yeah, these are big leaps of faith for people.

 

Heather Newman 

So, it takes kind of a special person to do that.

 

Claudia Villanella Murdoch 

Oh, that's very sweet of you say. Thank you very much. I'm humbled by a lot of the people that I work with.

 

Heather Newman 

Well, I believe in the law and I believe in lawyers and using them because they save you a lot of headache.  You know, every time I've had an issue, it's been worth it that I've spent the time with my lawyer for my own small business, for contracts.

 

Claudia Villanella Murdoch 

Ideally. Me as well.

 

Heather Newman 

All that kind of thing, right? And as a lawyer, you have a lawyer, right?  Absolutely. I love my lawyer. Have her on speed dial.

 

Claudia Villanella Murdoch 

People you know, will sometimes complain that they can't get ahold of me right away. And my lawyer is literally an ethics lawyer who, you know, speaks on ethics. And, you know, if she doesn't respond more quickly than me, then I feel justified in taking a business day to get back to someone on a major question that has to be researched.

 

Heather Newman 

Absolutely, yeah. And there's a lot of people who own small businesses who listen to the podcast. I think that's something. I wrote a piece a while ago, that was about 25 things to know when you're starting a business, and one of them is get counsel.

 

Claudia Villanella Murdoch 

Hmm. I'd love to see that piece. It's probably chock full of good advice.

 

Heather Newman 

I will definitely send it over to you. But it was definitely do your due diligence, of, you know, getting a tax accountant, getting a bookkeeper, getting a lawyer. You know, all of those things that it's an output of money when you're thinking about it, but again at the back end, you know...?

 

Claudia Villanella Murdoch 

Totally. I'm in a lot of groups for women lawyers and women entrepreneurs, and I see a lot of people starting out just overwhelmed with fear. And I certainly have been there myself and I'm still there at times. But the best advice that I was given, you know, when it comes to fear of just navigating the red tape is it's totally worth it to pay the professional.

 

Heather Newman 

Yes.

 

Claudia Villanella Murdoch 

Just to set things up properly. Just get things right. It's the best investment in your business and your peace of mind.

 

Heather Newman 

I mean, I'm sure you have friends and colleagues, people who are like, "I'm going to start a business" and "I'm gonna do this," and they're like, "I need a domain name and a website." I'm like, "You need a plan, a lawyer, and some cash flow."

 

Claudia Villanella Murdoch 

Yes, yes.

 

Heather Newman 

That's nice. But wait a minute.

 

Claudia Villanella Murdoch 

Yes - potatoes before the dessert. Yes, Yes, exactly. Although don't you just love dessert first sometimes? Absolutely do. And during this quarantine, it's just you know...

 

Heather Newman 

Yeah, all bets are off. I know I was like, "why am I baking brownies?" I never do that.

 

Claudia Villanella Murdoch 

I just made brownies! I'm making sourdough starter for Pete's sake. We're going to have fresh bread this weekend.

 

Heather Newman 

It is definitely an odd time for sure. So, doing things we don't normally do. And I'm sure you have a lot of small businesses, and I think it's cool when you're involved in those kind of organizations too, like you were just talking about, where we share information and talk about these things, and there is a lot of fear and imposter syndrome out there.

 

Claudia Villanella Murdoch 

Oh, my goodness, yes. Absolutely.

 

Heather Newman 

Yep. I feel anytime you have an issue with somebody or there's something going on, it's always about fear. It's about that, you know? It's not about necessarily that person or you - it's about that person.

 

Claudia Villanella Murdoch 

Right.

 

Heather Newman 

Where, I don't know, something happened forever ago that keeps running in their head that tells them that they're not enough for this or that or whatever, you know, and that comes out when people are trying to dream.

 

Claudia Villanella Murdoch 

Absolutely. That's a really good way of putting it. I do feel that there's more discussion of it now than there was like, maybe 20 years ago. And it's just so important to talk to other people in the same boat so that you know that your feelings are normal.

 

Heather Newman 

Yeah, absolutely. Yeah. I know a lot about sort of the tech side of that, but there's lots of organizations, you know, from the small business organizations you were talking about, say in Park Slope, to the Chamber of Commerce to you know, I think my dad belonged to the Rotary and the Kiwanis.

 

Claudia Villanella Murdoch 

Yeah. It's people helping each other and making connections.

 

Heather Newman 

Yeah, absolutely. And there's wonderful organizations for women. I'm thinking about the WIT Network which is women in tech. It's one that I'm involved in. And there's one out of Seattle called Swing Shift that helps women get back to work, say, after a break, or after kids. And there's all those organizations and everything's online. And what's happening right now, because of the situation we're in is that Holy cats, there's a lot of content online - for free.

 

Claudia Villanella Murdoch 

Yes, you're right. Very good point. Bet that creates some fairly ripe opportunities in tech.

 

Heather Newman 

Yeah, absolutely. And I think in general, I mean, I've seen like all these, you know, $"29 for this," and I was like, I can't deal with any of that. But I mean, yes, those are great to potentially look at buy and use when things are, you know, off a few months from now for sure.  So, my last question is always (because I think we already talked for about a half hour). How about that?

 

Claudia Villanella Murdoch 

That flew by!

 

Heather Newman 

I know - it flew by. It was so cool getting to know you. I always learn so much about people, whether I've known them forever or we've recently met. So, it's really cool to hear your story. I appreciate you sharing that with our listeners.

 

Claudia Villanella Murdoch 

My pleasure. Thank you so much for the opportunity. It's a real pleasure to get to know you.

 

Heather Newman 

So, here's my last question.  I love moments and sparks in our lives, and I always ask is there a spark, a moment in your life that you would share with our listeners that really seats you in who you are today? A person, place, thing, moment, book, poem, I don't know something? Sometimes there's more than one.

 

Claudia Villanella Murdoch 

Definitely Yes. So, I'm a lawyer - can I negotiate for two? Can I get two sparks?

 

Heather Newman 

 Yes, counselor, you can.

 

Claudia Villanella Murdoch 

All right. All right. Thank you. Thank you. So, I'd have to say, you know, we discussed my deep, dark trauma of moving to the suburbs as an angsty urban child. And so I was 10 when we did this, and shortly thereafter, I discovered satire by way of Mad Magazine, which just opened the floodgates to a whole world of parody and looking at rules and order and society and in a comic way, which basically, I think helped me through those angsty teenage years. Always looking for the humor. And then getting to college and making friends with people that I really connected with, so I'd have to say community. So, humor and community are really what keep me going.

 

Heather Newman 

Yeah, absolutely. Yeah.

 

Claudia Villanella Murdoch 

That's it, right?

 

Heather Newman 

I was like, "and boom, drop the mic." Okay. Especially in a time - anytime, okay? But especially in a time like this, it's about finding some joy. And you know, YOU just did that for a ton of people with this group,

 

Claudia Villanella Murdoch 

Thank you.

 

Heather Newman 

Well, humor and you built a community. (finger snap) Just like that, right?

 

Claudia Villanella Murdoch 

And this is what you're doing with your podcast.

 

Heather Newman 

That's what we do in the world. And that's cool that those are your sparks and that you have a lighter in your hand and you're doing it. I am so happy to have met you, and that you started the group and that I was just like, "She seems cool. I need to get her on the podcast."

 

Claudia Villanella Murdoch 

I'm thrilled to meet you. I've listened to a few episodes of your podcast now and I'll listen to more because you've gotten to speak with some really amazing people and brought out some really, really interesting details and tidbits from them. Looking forward to the deep dive.

 

Heather Newman 

Yeah, absolutely. Well, cool. Well, Claudia, thank you for being who you are and bringing light to the world.

 

Claudia Villanella Murdoch 

Thank you, Heather. Let's connect over a Mexican meal with some Margarita, shall we?

 

Heather Newman 

Uh huh. Ole! Yes. I'm happy to come Park Slope it up sometime in the future, when we're doing those sorts of things. All right, well, thank you so much everybody. Claudia Villanella Murdoch folks - social distancing fashion show.

 

Claudia Villanella Murdoch 

Oh, yeah, I debated "parade," but it's a show.

 

Heather Newman 

"Another opening, another show." Okay. Yeah. So, Facebook for sure. You know that once this airs that people are gonna be like, "Where is that? How can I get in?"

 

Claudia Villanella Murdoch 

Why not?

 

Heather Newman 

Come on and Be nice. Always. Yes. All right. Well, thank you so much.

 

Claudia Villanella Murdoch 

Thank you, my dear.

 

Heather Newman 

Yeah. Mwah! Appreciate it.

 

Claudia Villanella Murdoch 

Peace out.

 

Heather Newman 

So, everybody, that has been another episode of the Mavens do it Better Podcast. Here's to another beautiful day on this big blue spinning sphere, and everybody stay safe and stay healthy and wash your hands. Thanks.