Episode 50: Tech Maven Sasja Beerendonk

Episode 50 of the Mavens Do It Better Podcast features Sasja Beerendonk, digital innovation evangelist, user adoption and change management expert, writer, author and highly-sought after speaker. 

Sasja and Heather caught up virtually in Rotterdam, The Netherlands and Marina del Rey, CA. 

Listen in as Sasja and Heather talk about: 

  • The state of end user adoption and how companies can use different methodologies to improve digital literacy and how many people scratch the surface in how they use their computers.  

  • A chat about Heather’s trip to Rotterdam to come participate in an end user adoption workshop there with Sasja and a discussion of different streams and exercises that can be used to support the user adoption. 

  • Our meeting in South Africa during SPS Johannesburg and Sasja’s awesome session on Co-Authoring Documents in Office 365, not only the technology and features but the human side and how to change behaviors.  

  • Her beginnings wanting to be a history teacher and finding her way into IT after seeing how technology was influencing education and writing her Phd. on the subject. Moving further into IT as a consultant and specialist in end user adoption and change management expert. 

To connect with Sasja:  Facebook | LinkedIn | Twitter  


Sasja Beerendonk 

Sasja Beerendonk is one of the most experienced end-user adoption consultants in Europe. She is recognized by Microsoft and IBM as a subject matter expert and speaks at international conferences on Social Collaboration, Change Management and User Adoption. She works closely with organisations such as Saxion University, the Dutch Tax Office, Kawasaki, SES, NN Group and Shanks, helping them be more effective and efficient in their use of technology. 

Sasja is passionate about enabling a new way of working and motivating people to embrace technology to work smarter. What matters most is clients are successful with the implementation of their digital workplace. 

Outside of work, Sasja loves running and going on long walks with her dog. You may wake her up for spinach any time. 

Heather Newman

Heather Newman is an award-winning marketing maven, technology entrepreneur and an epic connector that brings many worlds together. She has extensive experience marketing products and services for Enterprise businesses, startups and emerging markets. Heather builds plans and processes that are nimble, human and different. She is an adept storyteller and is passionate about growth for both employees and the corporate bottom-line. Heather hails from the arts and the bulk of her career has been working with the largest technology companies in the world (Microsoft, Google, Amazon, NetApp, Hewlett Packard, and Dell). Her nineteen years of experience working at technology companies and building global high-tech marketing strategy has driven millions of dollars of revenue and multiple award-winning campaigns. She has led global marketing teams for many technology companies including AvePoint, IT Unity & KnowledgeLake. Heather was a part of the original Microsoft SharePoint Marketing team. During her tenure, she helped launch multiple versions of the product, build the SharePoint Partner Ecosystem and conceived of and produced the first three Microsoft SharePoint Conferences. Creative Maven has produced thousands of global marketing campaigns and events. Currently CM is focusing on go to market strategies for Microsoft and its partners as well as a new site sister site launching in 2015 called Marketingfixer.com. Heather also serves as Co-Founder and Chief Marketing Officer of Content Panda, an innovative technology startup looking to actively disrupt how content is delivered inside software.