Episode 44: AI and Marketing Maven Mark Fidelman

A note from the producer: Please be sure to turn off your Alexa listening device while enjoying this episode, unless you would like Tide laundry detergent or 1,400 candy bars added to your shopping cart.

Episode 44 of the Mavens Do It Better Podcast features Mark Fidelman, author, podcast host, speaker, influencer, CEO and Founder of Fanatics Media. Mark is an epic marketer and expert on AI, chatbots and Blockchain. He has led and spearheaded some of the industry’s most recognizable marketing campaigns across digital,  e-commerce, mobile, and experiential for global companies. 

Mark and Heather caught up virtually in Los Angeles, CA. 

Listen in as Mark and Heather talk about: 

  • The early days of AI and chatbots in marketing and sales being a new way for businesses to share their stories, their message, and break through the noise in the marketplace.  

  • The launch of his new upcoming podcast called AI Marketing, which will solely focus on bringing AI into a company’s sales and marketing processes through his experience and interviews with others on the topic. 

  • A discussion on how to build, produce and run a podcast – sharing stories on the how-to behind the scenes.  

  • His beginnings in technology writing and how his college experience inspired him to practice his craft and start a blog in the late 90’s, leading him to writing weekly for Forbes.com and to write his excellent book, Socialized!: How the Most Successful Businesses Harness the Power of Social. Published in 2012, it remains relevant as a blueprint for corporations to successfully transform into  social  business enterprises, shifting the focus from computers and tools  to  developing skills and attitudes around social technologies. 

To follow Mark:  Facebook | Twitter | LinkedIn | Socialzied Book 

AI Marketing Podcast Hosted by Mark Fidelman 

Subscribe on iTunes: https://apple.co/2LpCTOR   
Google Play: https://play.google.com/music/listen?u=0#/ps/Ioansuizpcsg7p6s33nnlpw3dse   
Stitcher: https://www.stitcher.com/s?fid=432785&refid=stpr   
Spotify: https://open.spotify.com/show/3ep5WuHgtXoH0opK4CpkqB?si=hxVmwFDvQ7GAIvVKzhxgaA   
Libsyn http://aimarketing.libsyn.com  

Mark Fidelman 

Mark Fidelman is the CEO for Fanatics Media, a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark has been named a  Top 20 influencer of CMOs by Forbes Magazinea Top 25 Social Media Keynote Speaker by Inc Magazine, and a Huffington Post Top 50 Most Social CEO.  Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED!  He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia  

His experience includes more than two decades of technology sales, marketing and customer experience with organizations including A.T. Kearney, EDS (now HP), CT Space and Autodesk. Mark draws upon his experience as a Chief Marketing and Sales Strategist where he has led numerous strategic initiatives and programs while working in partnership with companies like Oracle, Microsoft and IBM.  

His latest book, Socialized! is regarded as the playbook for building a social business. Fidelman uses his own experience plus interviews from hundreds of executives to create a highly acclaimed book considered by many to be required reading for their organizations. The book has been endorsed by top executives at IBM, Microsoft, Salesforce.com and SAP.                                               

Mark is a globally recognized thought leader on the subject of Social Business, Mobile Business and Mobile Social Networks.  He’s interviewed hundreds of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s business. Follow Mark on twitter at http://twitter.com/#!/markfidelman  

Heather Newman

Heather Newman is an award-winning marketing maven, technology entrepreneur and an epic connector that brings many worlds together. She has extensive experience marketing products and services for Enterprise businesses, startups and emerging markets. Heather builds plans and processes that are nimble, human and different. She is an adept storyteller and is passionate about growth for both employees and the corporate bottom-line. Heather hails from the arts and the bulk of her career has been working with the largest technology companies in the world (Microsoft, Google, Amazon, NetApp, Hewlett Packard, and Dell). Her nineteen years of experience working at technology companies and building global high-tech marketing strategy has driven millions of dollars of revenue and multiple award-winning campaigns. She has led global marketing teams for many technology companies including AvePoint, IT Unity & KnowledgeLake. Heather was a part of the original Microsoft SharePoint Marketing team. During her tenure, she helped launch multiple versions of the product, build the SharePoint Partner Ecosystem and conceived of and produced the first three Microsoft SharePoint Conferences. Creative Maven has produced thousands of global marketing campaigns and events. Currently CM is focusing on go to market strategies for Microsoft and its partners as well as a new site sister site launching in 2015 called Marketingfixer.com. Heather also serves as Co-Founder and Chief Marketing Officer of Content Panda, an innovative technology startup looking to actively disrupt how content is delivered inside software.