Episode 27: Transformation Maven Troy Swanson

Heather and Troy in India

Heather and Troy in India

Episode 27 of the Mavens Do It Better Podcast features Troy Swanson. Troy is a philanthropist, social entrepreneur, global nomad, community builder, global technology business developer, transformational traveler and author. Troy is the Founder and Executive Director of the AlphaBet Club. ABC is an international not-for-profit organization helping children in need to break the cycle of poverty through education. ABC funds new school projects (11 to date in India, Nepal, Haiti, Cambodia & Laos) with schools providing nutrition programs (500,000+ free meals served) that would otherwise be out of reach for many children living in underserved communities and slums. Operating in the Netherlands, and Spain; ABC is funded by donations, sponsorships and proceeds from fundraising events.   

Troy and Heather worked together at Microsoft and figured out that they went to high school together at Wheaton Central High School, Wheaton IL during a 2004 European SharePoint Roadshow and have been friends and colleagues ever since. 

Troy and Heather caught up in person from Bangalore, India on a visit to The AlphaBet Club’s many schools and library projects there.  

Listen in as Heather talks with Troy about: 

  • Education impact projects in India & developing countries. Lessons learned and the value of strong partner ecosystems to bring quality education & nutrition to underserved children, families & communities. Transformational Bridge School & Libraries 4 Schools Programs & how donating birthdays online are impacting lives. 

  • Growing up in Wheaton, DuPage County, Illinois and a life of travel and cultural immersion.  

  • A sneak peek into Troy's forthcoming book, 'The 3 Knocks Rule',  a simple tool to start recognizing and saying 'Yes' to growth experiences to transform your life and overall well-being. 

Troy Swanson  Facebook |Instagram | Website | LinkedIn  

Check out Troy’s Burner Podcast – Episode 68: Breakfast at Troyfanny’s 

The Alphabet Club | Facebook | Twitter | Website 


Mavens Do It Better original theme music composed by Jesse Case with voice over by Julia Francis.

Heather Newman

Heather Newman is an award-winning marketing maven, technology entrepreneur and an epic connector that brings many worlds together. She has extensive experience marketing products and services for Enterprise businesses, startups and emerging markets. Heather builds plans and processes that are nimble, human and different. She is an adept storyteller and is passionate about growth for both employees and the corporate bottom-line. Heather hails from the arts and the bulk of her career has been working with the largest technology companies in the world (Microsoft, Google, Amazon, NetApp, Hewlett Packard, and Dell). Her nineteen years of experience working at technology companies and building global high-tech marketing strategy has driven millions of dollars of revenue and multiple award-winning campaigns. She has led global marketing teams for many technology companies including AvePoint, IT Unity & KnowledgeLake. Heather was a part of the original Microsoft SharePoint Marketing team. During her tenure, she helped launch multiple versions of the product, build the SharePoint Partner Ecosystem and conceived of and produced the first three Microsoft SharePoint Conferences. Creative Maven has produced thousands of global marketing campaigns and events. Currently CM is focusing on go to market strategies for Microsoft and its partners as well as a new site sister site launching in 2015 called Marketingfixer.com. Heather also serves as Co-Founder and Chief Marketing Officer of Content Panda, an innovative technology startup looking to actively disrupt how content is delivered inside software.