Episode 21: Cloud Maven Julia White

Episode 21 of the Mavens Do It Better Podcast features Julia White, Corporate Vice President, Azure, Microsoft Corp. 

Julia and Heather caught up in their offices virtually from Redmond, WA and Marina Del Rey, Ca. 

Listen in as Heather talks with Julia about: 

Julia’s background and start in IT 

Where she finds inspiration outside of tech 

What it means to be a CVP at Microsoft and the path to get there 

Balancing parenthood and a discussion on Microsoft’s commitment to Diversity and Inclusion 

To follow Julia: 

Julia White | Twitter  

Julia leads the marketing team for Microsoft Azure, and is focused on how Microsoft presents its Applications, Infrastructure, Data and Intelligence capabilities to customers and partners. In addition to the primary focus on Azure, the team are also responsible for Microsoft’s hybrid cloud assets; including SQL Server, Windows Server, Developer tools and management capabilities. Across this portfolio, Julia is responsible for the value proposition, global go to market strategy, and industry engagement. She also works in partnership with engineering leadership to chart the product roadmaps. 

Julia joined Microsoft in 2001 as a product manager in the Enterprise Server team. In 2005, she moved to Microsoft’s US sales organization to run channel marketing and sales incentives. In 2007, she returned to product leadership, taking on Exchange Server product marketing. Over the course of the next 8 years, she was instrumental in leading the product’s evolution from an on-premises server technology to establishing Office 365 as the leader in cloud productivity services. 

Julia has a bachelor’s degree from Stanford University and a master’s in business administration from Harvard Business School.

Mavens Do It Better original theme music composed by Jesse Case with voice over by Julia Francis.

Heather Newman

Heather Newman is an award-winning marketing maven, technology entrepreneur and an epic connector that brings many worlds together. She has extensive experience marketing products and services for Enterprise businesses, startups and emerging markets. Heather builds plans and processes that are nimble, human and different. She is an adept storyteller and is passionate about growth for both employees and the corporate bottom-line. Heather hails from the arts and the bulk of her career has been working with the largest technology companies in the world (Microsoft, Google, Amazon, NetApp, Hewlett Packard, and Dell). Her nineteen years of experience working at technology companies and building global high-tech marketing strategy has driven millions of dollars of revenue and multiple award-winning campaigns. She has led global marketing teams for many technology companies including AvePoint, IT Unity & KnowledgeLake. Heather was a part of the original Microsoft SharePoint Marketing team. During her tenure, she helped launch multiple versions of the product, build the SharePoint Partner Ecosystem and conceived of and produced the first three Microsoft SharePoint Conferences. Creative Maven has produced thousands of global marketing campaigns and events. Currently CM is focusing on go to market strategies for Microsoft and its partners as well as a new site sister site launching in 2015 called Marketingfixer.com. Heather also serves as Co-Founder and Chief Marketing Officer of Content Panda, an innovative technology startup looking to actively disrupt how content is delivered inside software.